To commemorate the 35th anniversary of the long-time partnership between Adriano Goldschmied and Ron Herman, a special art installation entitled, “Mr. Sneakers,” has been put on display at Ron Herman‘s Melrose Avenue store. The name “Mr. Sneakers” refers to an endearing nickname given to Herman: “What Herman didn’t know until recently was that in Italy his blue trousers, white crisp button down and sneakers were an oddity and Goldschmied’s team began to call the store owner Mr. Sneakers. They would refer to him internally for orders, phone calls, payments; asking each other ‘Has Mr. Sneakers order been shipped?’” The piece was also produced in part for the recent WWD Denim Forum on May 10.
The art piece features more than 100 pairs of sneakers, a pair of Citizens of Humanity men’s jeans covered in resin and a birthday candle. A short film produced by Goldschmied tells the story of how the now great friends met and why the piece is referred to as “Mr. Sneakers”. The installation continues on display through the end of May. To view this exhibit, go to Ron Herman online for store information.
On Tuesday, Women’s Wear Daily (WWD) held a Denim Forum at the Hollywood Roosevelt Hotel in Los Angeles, to bring together some of the fashion industry’s top denim designers, innovators and emerging influencers for keynotes on trends, markets to watch and marketing strategies. Speakers included the denim industry’s pioneers and top executives: Maurizio Donadi (Levi’s XX), Fran?ois Girbaud (Marith?+Fran?ois Girbaud), Adriano Goldschmied, Ron Herman, Peter Kim (Hudson Jeans), Paul Marciano (Guess, Inc.), Stefano Rosso (Diesel SpA), Jeff Rudes (J Brand), and many others.
From left: Adriano Goldschmied, Paul Marciano and Fran?ois Girbaud.
Images courtesy Stefanie Keenan/Women’s Wear Daily. Special thanks to Johnny Pinto, The Denim Guy.
Stay tuned for further coverage of the WWD Denim Forum, coming to you next week!
—Kathy Ng Hassan
Tags: Adriano Goldschmied, Citizens of Humanity, Denim Forum, denim summit, Diesel jeans, Francois Girbaud, Guess jeans, Hudson Jeans, J Brand, Jeff Rudes, levi's xx, Maurizio Donadi, Mister Freedom, Paul Marciano, Peter Kim, Ron Herman, Stefano Rosso, WWD
A new Los Angeles produced denim line, Rue de Jeans, promises comfort without giving up style. Cindy Yun created her own line to move with her jetsetting life.
???I had this idea of coming up with a denim line that I can wear on the plane, something that really gives me that comfort and, at the same time, is stylish,??? said Yun.
Use of lightweight premium Italian and Japanese fabrics with 2 to 3 percent stretch is a key to achieving comfort, but Yun has gone further by adjusting other details. Instead of using a traditional leather logo patch, Yun has developed a 2-inch elastic insert that sports the logo and gives the waist room to expand when the wearer is sitting.
???I wanted it to be more of a stealth element on the logo,??? said Yun.
The women??™s collection centers around three core fits ??” a skinny, straight and flared boot cut ??” and also features corduroy and velveteen bottoms. There are several limited edition styles, including the Etoile, which features a waistband studded with Crystallized-Swarovski Elements. Some items are hand-sewn and all the jeans feature red stitching on the inside seams, adding a design element for women who roll their jeans. (WWD)
Watch out for Rue de Jean to be sold at specialty stores next month at Scoop, Atrium, Ron Herman and H Lorenzo.
–Nikki Cho Russo
Tags: Atrium, H Lorenzo, Ron Herman, Scoop