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Moussy Brings Japan’s Fierce Fashion To NYC’s Meatpacking District


As you guys know, we’ve been super excited for Moussy’s stateside launch, and dropped by the opening party at the epic Meatpacking District pop-up shop (which will exist only until Black Friday for shopping, after which permanent location discussions will ensue) to check out the line and celebrate in October. The shop looks more like a club than a retail location, but when you moved aside the hors d’oeuvres (we lost count of how many cranberry sauce meatballs we scarfed down after 25), the DJ, the live band, and the party-goers, it was all about the clothes. A pure rock’n'roll badass aesthetic, featuring tailored blazers, biker jackets, acid wash denim, and faux-fur.

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Some opening party snaps below by Thomas Concordia, via Moussy.

 

And FYI, Moussy is also running a MOUSSYGIRL Snapshot contest through November 21st which awards $100 to shop the store to girls who bring the best Moussy style to the camera (you can get your snapshot taken at the store to enter, and then have friends “like” your photo with wild abandon to increase your chances of winning). The first two winners are below!

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Stay tuned! In a few days we’re going to take you inside the Moussy NY shop and walk you through the collection so you can see what all the buzz is about, up close.

—Michelle Christina Larsen

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Posted Nov 08 2011 in Denim Fashion » Reviews: Brand

Mardou&Dean Rocks Out


Norwegian denim brand Mardou&Dean are known for their rock’n'roll streetwear vibe, so their collaboration with photographer Mick Rock was no huge surprise. The result is their newest campaign, shot on the streets of Oslo, positively oozing with too-cool-for-school attitude. Vintage cars and pompadours were a seamless blend with guitar-toting high top-wearing green room lounging models (posing as a rock band on tour). The shots possess a behind the scenes documentary appeal that lovers of Mardou&Dean readily devour. Now, it’s your turn!

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denim-therapy-mardou-dean-aw-2010-mick-rock

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See the full look book at their blog.

—Michelle Christina Larsen

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Posted Nov 14 2010 in Denim News
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