As one of the leading pioneers for the skinny jean silhouette (as you’ve seen in their Fall 2011 Lookbook review) Superfine has made it’s mark on denim history. The Superfine woman is modern and styled (and a little bit rock’n’roll). The collection covers a range of sexy, dark washes: think black, grays, and deep purple. Accelerating Superfine’s chic turn towards a full ready-to-wear collection is a focus on jerseys and silks as well as tons of wool that builds on the strong jeans section. They’re basically covering all of the bases. We had the chance to talk jeans with Superfine’s designer, Lucy Pinter…
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Superfine: I was styling and used denim all the time. I desperately wanted a clean rock’n’roll skinny jean for my work but no one made them. I was taping bootlegs and trying to retouch out the distressing. I decided to try to make some myself.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
Superfine: Not really. I think we are different. Superfine is what I would call a “fashion denim based line”. Not just jeans but a full ready to wear collection with the focus on denim and fashion pieces in the jeans section. Our image is very different to any other jeans lines I see. Maybe Balmain compares but price point is completely different and the rest of their line is not like ours (glitzy dresses etc). They do a great jean though. Acne could compare but i think the fashion jeans we do are really only available from us. I like Acne a lot actually but it’s a different brand.
DT: Do you have any pre-designing rituals?
Superfine: Not really. I begin research alone and only work with one guy on the sketches. If I’m honest, research usually begins in my pijamas on the computer in bed. Once the idea is clear, I send my product manager in Italy and the designer I work with on sketches all images for a mood board, after this, we work between my studio and the factory in Italy on fabric allocation and design. It’s a small team of only 3 including design and production management.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Superfine: The girl is little bit fashion, a little bit rock”roll, a little bit chic. The boy is the guy that likes this kind of girl. The Boy is not “too” fashion but likes to look cool. Someone who understands clothes and appreciates details. But now it can be anyone. I get excited seeing anyone in my clothes regardless of how they wear it if I’m honest.
DT: Can you give us hint about what’s?
Superfine: In SS (in stores now) you have softer colors in strong ideas. A hippy girl with attitude. For AW, its much more tough. Lots of black, grey, dark purple. It’s a “gypsy punk” collection with more wool than ever before and a strong selection of pants and jeans.
DT: What would be your dream collaboration? Any plans of that in the future?
Superfine: Right now I would love to collaborate with Isabel Marant. All round dream collaboration would be Rick Owens. I’ve pretty much only worn Superfine and Rick Owens for years and years…no plans right now but I do love collaborating so watch this space.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
Supefine: The “adventure” jean has been our number one selling jean for three seasons now. It has a slightly low crotch, twisted seam and elastic insert. I personally like it with jersey tops with volume but a fitted jacket to nip in waist. It gives a great silhouette. It’s also great rolled up in summer with a heel to give a slightly fashion chino feel. Our fashion pieces with leather have also sold well – mostly in skinny styles. Worn best with boots, cool oversized distressed jersey tees and tailored or biker style jackets.
DT: Do you have any favorite/least favorite denim trends right now?
Superfine: I don’t think I ever really think too much about trends. A skinny jean will always be good regardless of trends. I must confess to being a little “over” the legging though. Bring back denim I say!
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
Superfine: Maybe subconsciously more than I know. I think now I am living in Paris, while the vibe of the label is really London, it is probably more chic now than it was before.
DT: How many pairs of denim do YOU own?
Superfine: I would be afraid to count!
DT: Favorite celeb wearing your brand?
Superfine: Kate Moss
You can learn more about Superfine London Jeans by visiting their website.
Tags: Acne Jeans, Balmain, Denim Therapy, fall lookbook, Isabel Marant, Kate Moss, lucy pinter, q&a, Rick Owens, skinny jeans, Superfine
Sick of consistent surface denim and a lack of zig-zagging contours? Never fear—paneled and and patchwork denim is rampant! Featured as one of Refinery29’s recent top Fall denim trends, you won’t have to walk (or click) far to find a pair that you love.
The trend seemingly snowballed via recent deliveries of panel-crazy cocktail dresses, worn tight as seran wrap to accentuate the torso as much as possible. Antonio Berardi and Versace are too obvious culprits–and more recently designers like Jen Kao have joined the geometric seams game. In jeans, the star players are designers like Helmut Lang, Rick Owens, Marc Jacobs, and Acne. Check out a few of our favorites below:
1. Helmut Lang Denim Smoke Wash Grey Combo Jeans ($230) – buy it at Shopbop.
2. TOPSHOP Chain Seamed Skinny Jeans in Grey ($100) – buy it at TOPSHOP.
3. Acne Black Paneled Skinny Jean ($313) – buy it at My Wardrobe.
4. SUPERFINE Leather SWIRL Jeans ($460) – buy it at Ssense.
5. Selected Femme Paneled Denim Skinny Jeans ($118) – buy it at ASOS.
6. Woodford & Co Denim Jodhpurs ($278) – buy it at Shopbop.
The trend expands to jackets, especially in patchwork (check out the Opening Ceremony jacket we featured the other day), and will likely spread steadily to other fits and fibers.
—Michelle Christina Larsen
Tags: Acne, Helmut Lang, jean trends, jeans, Marc Jacobs, paneled denim, patchwork, Rick Owens, seaming
Dree Hemingway, fashion's It Girl and "runway Twitterer." SOURCE: The New York Times.
Fashion’s latest It Girl, Dree Hemingway, caught my eye first with her interesting fringed sky-high black heels. As my mind processed her entire outfit further, it hit me that she’s sporting April 77 jeans! Yes, folks. Skinny jeans are still in. Very nice touch, young lady! Dubbed the “runway Twitterer” by Karin Nelson of The New York Times‘ Fashion & Style section, this girl is going places. Thank goodness for models who know how to dress themselves off the runway, not like some other It Girl models — I won’t name names — we’ve been seeing lately.
And thanks for the tip, Mariel Hemingway. If it wasn’t for my own Twitter addiction, I might not have seen this lovely shot!
SHOP THIS LOOK! APRIL 77 Joey Overdrive skinny raw jeans.
From New York Times:
DREE HEMINGWAY, model, actress, daughter of Mariel Hemingway.
WHAT I??™M WEARING NOW A Balenciaga leather jacket, a flannel shirt from the Gap, April 77 jeans, Alexander Wang shoes, a YSL ring.
STYLE CREDO I??™m a pants girl. I just feel more comfortable in them. Lately I??™ve being trying on a lot of pantsuits, like the black Calvin Klein one I wore to their show. The trousers have a shorter Audrey Hepburn length, which I love. Mainly I wear jeans and a T-shirt, with a crazy shoe ??” the bigger, the better. I tried on the most amazing ones at Gucci. They??™re huge platforms with straps that go around the ankle. Phenomenal. Having an accent piece is good. That??™s basically all I do.
ON MY WISH LIST A Rick Owens leather jacket and a Proenza Schouler PS1 bag in python.
— Kathy Ng Hassan (more…)
Tags: Alexander Wang, April 77, Balenciaga, Calvin Klein, Gap, Gucci, Proenza Schouler, Rick Owens, YSL