Hey denim-heads, it’s giveaway time! We couldn’t be more thrilled than to collaborate with one of the coolest brands on the scene right now—Bleulab reversible denim. We’re thrilled to be offering our readers the chance to score the Bleulab Reversible Cutoff Short in Hydron wash with Black Coating. The reversible element means you’re almost getting two pairs of shorts for the price of… well, none! If that sounds like music to your ears, read on to find out how to score a pair for yourself.
1 pair of ladies’ Reversible Cutoff Shorts in Hydron Wash with Black Coating (pictured above). Sizes run 23 – 32.
1. Like Denim Therapy on facebook & follow Denim Therapy on Twitter.
2. Like Bleulab Denim on facebook & follow Bleulab Denim on Twitter.
3. Comment below with your email, and tell us why you’d like to own a pair of these hot summer shorts, and how you would style them if they landed in your wardrobe.
We’ll announce the winners on Monday, May 30th. Questions? Email us! Can’t wait? Shop Bleulab reversible denim right now by visiting their retail listings, both online and on-site.
—DT Staff & Bleulab Reversible Denim
Tags: bleulab, cut off shorts, denim giveaway, denim shorts, free jeans, reversible denim
If you thought you’ve heard it all it’s time to listen once again. Bleulab Jeans have come up with a reversible denim. Yup, that means two jeans in one pair. You can wear your jeans on either side depending on which side of the bed you woke up on! Their new line (which you’ll see more of below). Skinny cuts with slick finishes in deep teal, plum, and olive, frayed cut-off shorts and faux snake skins take this line up a notch with intense sex appeal. Destroyed boyfriend cuts add a touch of rebel that sums up the lookbook’s soviet military vibe. Denim Therapy had an opportunity to interview designer Carl Jones for a closer look.
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Carl Jones: I don’t consider myself a designer. I’m an inventor…What is a designer anyway?
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
CJ: No. I differenciate myself by having two finishes within every pair of jeans.
DT: Do you have any pre-designing rituals?
CJ: Yes, purpose.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
CJ: This person has a high taste level and has to have and wear the newest and freshest fashion available.
DT: Can you give us hint about what’s next for (following or upcoming season — Spring/Summer or Fall/Winter)?
CJ: Spring 2012: we are having success with color and coating. I will take this theme to the next level.
DT: What would be your dream collaboration? Any plans of that in the future?
CJ: I am sort of a one-man show. Unless you can bring Salvador Dali back.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
CJ: Fits: leggings. Washes: Bleu Lead, Granite, Nitrious, Vitriol Coating, Indigo with Black Coating. I would style them with simple tops.
DT: Do you have any favorite/least favorite denim trends right now?
CJ: I feel there are no fresh denim trends right now. I feel people should think more outside the box.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
CJ: For me it’s all about street style. This is where it all starts.
DT: How many pairs of denim do YOU own?
CJ: Not sure, I collect jeans.
DT: Favorite celeb wearing your brand?
CJ: Monica Rose.
Check out the Bleulab Fall 2011 lookbook below!
—Jackie Racer & Michelle Christina Larsen
Tags: bleulab jeans, carl jones, fall 2011 lookbook, monica rose, reversible denim, salvador dali
Kourtney Kardashian took her adorable son Mason to the park in Los Angeles wearing an Isabel Lu top, Givenchy flats, Tom Ford Sunglasses, a Balenciaga bag, and Bleulab’s reversible “Detour Legging” in Bleulead with black coating. These ultra-comfortable skinnies feature double-sided denim, sewn-in pockets and two-way zippers and button closures so they are 100% reversible. With a dark clean blue wash on one side and a sleek black coated wash on the reverse side, these jeans are like two pairs in one. We want to thank Bleulab for doubling our favorite wardrobe staple without the extra expense… so mix and match away!
Tags: Balenciaga, bleulab jeans, givenchy, Isabel Lu, Kourtney Kardashian, mason, reversible denim, Tom Ford