The Gap has finally opened its doors to the new all-denim store, located in the center of Soho (513 Broadway, New York). The new shop houses over 2,500 pairs of jeans, including styles from the 1969 premium jeans collection. “Denim continues to be the heart of this brand and our goals will always be to create styles that are modern and sexy for our customer,” said Patrick Robinson, executive vice-president of design at Gap. This is the third Gap 1969 store to open in the U.S.
The store itself has a clean, bright feel with wood seating in the center of the store, installed with an iPad “bar” which is preloaded with favorite fashion sites. Prices range between $59.50 to $69.50, with premium price points for some of the more unusual and specially sourced pairs (Gap will be offering exclusive Italian and Japanese denim at this store). For a brand that was based on denim it was about time for them to delve into the ever growing luxury denim market.
Tags: Gap, Gap 1969, Gap New York, Gap Soho, jeans, premium denim, retail chain