Denim Therapy

3 Fresh Ways To Wear A Denim Dress


White Jeans After Labor Day? Try This Head-To-Toe Look


Denim Therapy Featured in Glamour


Metallic Jeans, Denim Skirts & The Classics: It’s All Here In Replay Women’s Spring 2012

Italian label Replay is known for its casual, subtly sexy womenswear–and their latest collection does not disappoint! The brand’s full spring/summer 2012 lookbook not only encompasses a wide variety of denim pieces, ranging from metallic jeans and jumpsuits to miniskirts and military-style jean jackets, but can also carry you through casual day wear to work-appropriate attire to “look at me!” nighttime looks. We love the little touches, like the accent of pale blue denim patches on white jeans, and the attention to different rinses. In fact, we’re still going gaga over the perfect tea-stained shade of a pair of cuffed jeans…it sure ain’t run-of-the-mill.

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Images via Denimology

Brie Hiramine

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Posted Nov 09 2011 in Denim Fashion » Lookbooks

Replay’s ‘My Own Room’ Men’s Collection Takes Us Back To Denim Basics

The thing we really like about the My Own Room 2011-2012 Men’s Collection from Replay is how basic it is, but still not boring. While we’re seeing a ton of crazy prints and washes from other brands, the wildest part about these jeans are their distressed wash–and we’re ok with that. As the denim lovers we all are, we believe that sometimes going back to basics is just what we need. The football jacket and cotton t-shirt add to the look of classic American fashion, but at the same time, the variety of cuts (slim, skinny, bootcut) keep the line current and up-to-date. Get yours soon at the Replay Online Shop.


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Images via Designer Denim Jeans Fashion.

Elyssa Linden

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Posted Oct 07 2011 in Denim Fashion » Denim Menswear » Lookbooks

Replay Fall Campaign Combines Denim, Fur, & Leather To Keep You Warm All Winter

The Replay 2011-2012 Fall Winter Campaign shows us just how sexy a great pair of jeans can be…no shirt necessary. If you’re more of the conservative type and don’t want to go for the topless look, their distressed jean jacket is a great way to cover up as we move into fall. We love how they break up the denim on denim look with a simple American flag t-shirt, proving just how easy it is to really rock this trend. The women’s skinny jeans have a great fit and stick to the classic blue washes we know and love. For the guys they offer a denim work shirt in a gradient wash, which is the perfect way to make it stand on its own against all the other options we are seeing put out this season. The details we’re really in love with though are the intricate stitching and back leather pocket on the men’s’ jeans—they are subtle but complete signs of quality design. The line also features a lot of fur and leather, which is definitely never a bad thing. And when paired with denim like this, the end products are completely sensual looks for this season.


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Images via Designer Denim Jeans Fashion.

Elyssa Linden

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Posted Sep 09 2011 in Campaigns » Denim Menswear » Denim News

Denim Overalls Are Back In Style For Summer! We’ve Rounded Up Our Favorites

Looking back at pictures from our childhood we often think, “How did I EVER wear that?”—Like it or not, our past is back to haunt us as ‘90s fashion makes itself very much part of the present. One trend in particular, denim overalls, is popping up in some form or another in all the brands we love to shop. So the question cannot be avoided: will we wear them again? The answer is easier to arrive at than you thought, now that our options have expanded from the OshKosh standard to color-blocked, acid-washed, super-short, and other styles of this infamous one piece. Our answer? Yes! If you’re short on cash, don’t fret: there are plenty of affordable denim overalls too. Ready to rock this trend? Scroll down and see which pair of overalls is right for you!


1. Madewell Chambray Coveralls ($145) – buy it at Madewell.

2. Shakuhachi Patch Overalls ($206) — buy it at Pretty Pennies.

3. True Religion Bridgette Boyfriend Overall Shorts ($250) — buy it at Revolve Clothing.


4. Replay Denim Overall (on sale $59) — buy it at Yoox.

5. Forever 21 Destroyed Denim Overall Shorts ($28) — buy it at Forever 21.

6. Free People Taverniti Overall Shorts (on sale $140) — buy it at Free People.

Elyssa Linden

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Posted Jul 08 2011 in Denim Fashion » Trend Alert

Sophie Holmes Gets Sexy in Denim For Vanity Fair Italia

Here at denim therapy we’re suckers for a great editorial, and the Vanity Fair May 2011 Italia issue featuring Sophie Holmes is no exception to the rule. Model Sophie Holmes, gallivants around the streets of Palermo in southern Italy in denim ensembles by the likes of D&GReplayBlumarine and Miu Miu. Holmes  oozes femininity and sets the overall ambience for the glam editorial. Shot by photographer Signe Vilstrup, the  feature is a unique collaboration of chic fashion and fun, that has an overall vintage feel to it. We love the denim jacket, paired with the printed summer dress, because it combines the two elements mentioned above. Holmes undeniably makes denim look sexy.

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Images via denimology.


Ashlee Mellowes


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Posted Jun 13 2011 in Denim Fashion » Editorials

Erin Wasson & Jon Kortajarena For Replay

A bit 90s grunge, bohemian, and a dash of rock n’ roll all in one seems to be the it look of the moment, and Replay is no exception to this trend. In their latest Spring Summer campaign the Italian brand sets denim muse Erin Wasson along side Jon Kortajarena and friends on a road trip that I’m sure all of us would want to be on right now. The four bask under the sun on sandy beaches and festive boardwalks, heck even on the side of the street—but isn’t that what Spring Summer is all about? We are absolutely loving the slouchy, worn out denim overalls and ultra-faded and distressed washes.  Add a graphic tee or a ditsy floral print and the look is complete! Here are our favorite images from the campaign:


Catch the entire campaign on

Sandoval Gomez

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Posted Feb 02 2011 in Campaigns » Denim News

WWD News: 2010 Men’s Spring Trend: Denim Bar, Citizens of Humanity Partners With Will Lemon

2010 Men’s Spring Trend: Denim Bar

by Alex Badia

From WWD ISSUE 08/27/2009

After a period of immaculately clean superskinny fits dominating the jeanswear market, the big news for spring is the straight-leg distressed look ??” coupled with extreme ripped denim, soft whiskering and splattered paint-aged effects. Here, five denim trends gaining momentum for the upcoming season. 


Citizens of Humanity Partners With Will Lemon

by Khanh T.L. Tran

From WWD ISSUE 08/27/2009

LOS ANGELES ??” Premium denim brand Citizens of Humanity is giving a twist to T-shirts through a collaboration with artist Will Lemon. 

The Huntington Park, Calif.-based company is sprucing up tanks, short-sleeve Ts, tunics and three other women??™s spring styles with Lemon??™s technique of blending screen-printing with hand-painting. A tank top pops in a blue snakeskin print mottled with what resembles neon oil spills, a gray scoop-neck T-shirt is enlivened with a bold splash of azure and ruby raindrops fall all over a yellow tank dress. All will retail for approximately $135. 

???I envisioned an outdoor scene and I first saw a snake sunbathing in a field of tall, verdant grass,??? said Lemon, whose previous fashion collaborations were with Marc Jacobs and MAC. ???I also imagined a small stream with a slight waterfall nearby and these first three images that were there in my mind became the metaphors for the prints that eventually ended up on the T-shirts.??? 

Cut from a soft, light cotton knit, the pieces are also washed and dyed by hand at Citizens of Humanity??™s laundry. 

???The collaboration with Will is a highlight of the special things that we can do,??? said Adriano Goldschmied, executive vice president of design at Citizens of Humanity, which also owns his denim brand GoldSign. ???We own already a lot of technology and know-how that we can apply to our T-shirt. We own our own dye house and laundry. Our goal is to make something different.??? 

Choosing to collaborate with Lemon helps Citizens of Humanity differentiate itself from competitors in a challenging economy as it seeks to expand its jeans business with complementary categories such as T-shirts. Goldschmied said the company is also considering applying Lemon??™s screen-painting technique to jeans and men??™s T-shirts.


–Nikki Cho Russo

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Posted Aug 27 2009 in Uncategorized

WWD News: Gap, Seven For All Mankind Open Pop-Ups, Denim Brands Warm to E-Commerce

Gap, Seven For All Mankind Open Pop-Ups


From WWD ISSUE 08/06/2009


A rendering of Seven's Wash House concept in Boston

A rendering of Seven's Wash House concept in Boston (photo by Courtesy Photo)

Seven For All Mankind and Gap Inc. are taking advantage of the wealth of empty storefronts around the country to open denim pop-up shops. 

Gap will open a pop-up store on Robertson Boulevard in Los Angeles on Friday featuring its 1969 selvage denim collection, while Seven For All Mankind unveils its Wash House temporary-shop concept on Boston??™s Newbury Street on Aug. 14. 

Gap??™s 1969 collection was relaunched this year for the company??™s 40th anniversary with medium-weight denim and contemporary cuts, including skinny, straight-leg and boyfriend styles, and a $70 price point. The denim push is part of the two-year effort of Patrick Robinson, Gap??™s executive vice president of design, to reinvigorate the brand and reclaim the retailer??™s position as a denim authority. 

???L.A. has always been the epicenter for the latest trends in premium denim,??? Robinson said. ???It??™s the city people look to to find out what??™s new and cool. That??™s why we??™re bringing our 1969 jeans pop-up shop to Robertson Boulevard.??? 

The store will host a launch party tonight, with Joel Madden, lead singer of Good Charlotte, as DJ. 

The company is paying $40,000 a month for two months for the long-vacant, 2,000-square-foot space through the end of September. 

The street has seen a number of tenants relocate away from the area over the last year, such as Madison, Diavolina, Peter Alexander and American Apparel. New tenants that have or will soon debut along the several-block shopping stretch include Moods of Norway, All Saints and Beach Bunny swimwear. 

There are no plans to open additional pop-up stores, although a similar concept will open in Gap??™s ???white space??? in Manhattan on Aug. 13. The store space, which houses Gap promotional and artistic design concepts on a rotating basis, is adjacent to the Gap store on Fifth Avenue. The brand will highlight its denim line in New York City with an initiative dubbed ???Born to Fit,??? which integrates customers??™ stories about what they were ???born??? to do. 

Meanwhile, Seven is developing the Wash House concept as a way to test new markets while seeding the ground for permanent stores. The 2,000-square-foot Newbury Street store will be its first in Boston and will be open for six months. 

Click here for the full story


Denim Brands Warm to E-Commerce

by Ellen Groves    

From WWD ISSUE 08/06/2009

A My Lovely Jeans look

A look by My Lovely Jeans (photo by Courtesy Photo)



PARIS ??” The once reluctant and skeptical denim industry is beginning to give its e-commerce operations a fuller embrace. 

Denim players such as Replay, Guess, My Lovely Jean and Le Temps des Cerises are expanding their online operations in a bid to capture a significant consumer segment that has fled the real-world retail environment for the virtual one. 

While overall economic conditions remain challenging, a recent report from Forrester Research shows e-tailers are benefiting from a steady migration to online shopping. Online apparel sales in Western Europe are forecast to grow from 13.14 billion euros, or $18.92 billion at current exchange, this year to 19.88 billion euros, or $28.63 billion, in 2014. That hasn??™t gone unnoticed by denim labels. 

???Following the success of e-commerce in France and given the growing numbers of online customers, we decided to develop this axis,??? said a spokesman for Le Temps des Cerises, whose Web store opened for business last month. 

As they join the online party, denim brands admit they were among the biggest skeptics. When My Lovely Jean founders David, Gregory and Gary Pariente established their first brand, American Retro, seven years ago, they were doubtful online shopping for clothing would succeed. 

???So many things are hard to shop online for the first time because, for sure, women need to try, to touch, the fabric,??? said David Pariente, the company??™s president. ???After, when a woman has had a great experience, she??™s bought something she liked, received it, the fit is perfect, then you realize, it??™s like heaven. You don??™t need to go on to a busy street, to get on the [subway], to get a parking penalty.??? 

Pariente, whose father founded French fashion chain Naf Naf, added that not opening an online store at this point ???would have been last century. It??™s become a way of consuming for everything ??” for travel, for food, for clothes.??? 

The online environment is also expected to weather the downturn better than other retail formats as consumers change their shopping habits. 

???The global recession will hit online sales less hard than other channels as increasing numbers of consumers shop online to find better prices and save on overall costs,??? said analyst Victoria Bracewell Lewis in the Forrester report, titled ???Western European Online Retail and Travel Forecast, 2008 to 2014.??? The report also found online shoppers are less adverse to economic conditions because they tend to be better educated with slightly higher incomes. 

Click here for the full story


–Nikki Cho Russo

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Posted Aug 06 2009 in Uncategorized

WWD News: Replay Launches Eco-Friendly Store Line, Do-It-Yourself Fashion: Sew Happy

Replay Launches Eco-Friendly Store and Line


Posted THURSDAY JUNE 25, 2009

From WWD ISSUE 06/25/2009


Replay's eco-friendly store (Photo by Courtesy Photo)



Jeans from Just Add Water

Jeans from Just Add Water

Italian jeans and sportswear brand Replay unveiled its new eco-friendly concept store and collection in Florence last week during the city??™s Pitti Uomo men??™s wear exhibition.


???We are addressing our customers at a sensorial-technological level,??? Replay chief executive officer Gaetano Sallorenzo said during a tour of the store. ???This is our new style, more modern, contemporary and simple. Our store image had grown a bit heavy.???

The company??™s more focused drive to find alternative solutions to heating and cooling the venue, and its research in more ecological washes, also stems from Sallorenzo??™s belief in a more sustainable lifestyle.


T-shirt from Just Add Water

The nature-friendly mood is set at the entrance, with a cascade of water streaming over a wall and a luscious vertical orchard.

???We called the store Regeneration because we need to use resources we already have,??? Sallorenzo said.

With a special energy-saving system, for example, the cooling and heating system springs from fresh air coming from a cellar below the ground floor, where a pool of running water is located.

???We save about 50 percent of energy this way,??? said the ceo.

Geothermic panels, wood flooring, iron details, a hearth and grass strips add to the natural vibe.

Click here for the full story


Do-It-Yourself Fashion: Sew Happy

by Susan Stone

Posted THURSDAY JUNE 25, 2009

From WWD FAST ISSUE 06/25/2009


Debut issue of Cut Magazine (Photo by Courtesy Photo)

The German fashion flock is getting crafty, and finding a slew of like-minded hip stitchers across the Continent. Maybe it??™s an expression of creativity, or perhaps a response to tight economic times, but sewing parties and the tools for DIY are becoming more prevalent with the cool set. Look past issues of Butterick or Burda on the newsstand and you??™ll find the new magazine Cut??“Leute machen Kleider (or People Making Clothes). Appearing four times a year, the Munich-based how-to guide combines fashion layouts, shopping tips and designer profiles with DIY tips. With a retail price of 7 euros, or about $9.70 at current exchange, Cut??™s spring debut comes with pullout patterns for a double-sided scarf, a pleated messenger bag and a batwing minidress. For the needle averse, there??™s also a step-by-step screen-printing guide. Lucie Schmid, 31, started the magazine after learning to sew from a class. She wanted to continue at home and went on the hunt for modern but simple patterns. When she didn??™t find any, she decided to create her own??”and a magazine to boot. Further, she realized there was a growing culture of hands-on and handmade. ???I noticed that young people had a real interest in DIY, and that they were making really great things. I wanted to make a magazine for them.??? The first issue of Cut sold out in some of Germany??™s and Switzerland??™s key book and fashion stores. The trend appears to be catching on at fashion stores, as well.

Click here for the full story


–Nikki Cho Russo

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Posted Jun 26 2009 in Uncategorized
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