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Recycling Water Bottles Into Jeans


While walking in the east village this week, we spotted a new campaign posted up on phone booths. The poster, shown below, reveals a bottle of water saying “I want to be a pair of jeans. Recycle me.”  This poster is part of the I Want To Be Project, which calls attention to the wide array of materials we consume daily that could be recycled into new materials. Their website includes tin cans that want to be bicycles, bottles that want to be jeans and benches, and more. The next time you go to toss your water bottle in the trash, consider letting it have a second life. Read more about how plastic bottles and containers are recycled.

recycle-bottle-jeans-ad

Read more about the I Want To Be Project.

—Michelle Christina Larsen

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Posted May 22 2014 in Campaigns » Denim News

Colombiatex Debuts Recycled Plastic Eco-Denim


The Colombian textile industry is revving up for an eco-focused surge in business with the release of “EcoDenim” at the recent Colombiatex Show (the regions largest textile trade show). The textile is partially made from recycled plastic bottles and open the door further for the eco-fashion movement that’s been firing up in the fashion world. German jeansmaker Werner–Eickelmann was the first to close a deal with the EcoDenim label. If successful this textile will do its part to reduce waste that would otherwise be sitting in the landfills of the earth for 100 years or more. We’d say this is a step in the right direction. Read about recycled-bottle denim at more at WWD.

columbia

—Michelle Christina Larsen

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Posted Feb 15 2011 in Denim News
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