While walking in the east village this week, we spotted a new campaign posted up on phone booths. The poster, shown below, reveals a bottle of water saying “I want to be a pair of jeans. Recycle me.” This poster is part of the I Want To Be Project, which calls attention to the wide array of materials we consume daily that could be recycled into new materials. Their website includes tin cans that want to be bicycles, bottles that want to be jeans and benches, and more. The next time you go to toss your water bottle in the trash, consider letting it have a second life. Read more about how plastic bottles and containers are recycled.
Article via Ecouterre:Levi Strauss has developed a new way to make jeans using 100 percent recycled water. The denim manufacturer, which applied the first-of-its-kind process to 100,000 pairs of women’s jeans during a test run, says it saved some 12 million liters of agua, or enough to fill nearly five Olympic-size swimming pools. The technique, according to Levi’s, is the result of a new, third-party-verified water-recycling standard designed to ease the stress of garment production on freshwater supplies.
One of the company’s key factories, located in southern China, worked with Levi’s to engineer a system that treats and recovers all the water used in the finishing process for subsequent runs. “This water recycling can happen over and over, significantly reducing the overall amount of water used to make our products,” says Reza Hosseini, manager of environmental site and compliance assessment at Levi’s. “As long as the water meets our standards to deliver the quality you expect from our brands, it can be recycled multiple times.”
Till now, there has been a dearth of standards for water recycling and reuse in the apparel industry, adds Hosseini. “This is a company and industry first,” he says. “And we believe this innovation can help change the way our supplier factories use water.”
Levi’s has introduced a collection of denim incorporating post-consumer waste, specifically recycled plastic bottles and food trays. Each Levi’s Waste<Lessproduct will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The line will include both men and women’s denim styles for the upcoming spring season. This new initiative represents the n ext chapter in the company’s ongoing commitment to sustainable design.
“From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” said James Curleigh, global president of the Levi’s brand. “This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”
Nudie Jeans just dropped their latest limited edition, a variation of then Slim Jim style dubbed “Post Recycle Dry” ($215). This US exclusive for Barneys NYC and BARNEYS.com is produced in fabric recycled from old worn Nudie Jeans denim. Together with ISKO, an international leader in denim manufacture, a processing technology has been developed where old denim is cut, milled down to a pulp, and then blended with virgin organic cotton to generate a new fabric. The result is a distinctive, slubby denim with a soft feel – the slubs being a consequence of the natural irregularities of the recycled yarn.
The straight-fit jean features five pocket details, zip fly, tonal stitching throughout, and organic trims. With only 500 jeans produced worldwide in this fabric, each style is uniquely customized with a numbered Limited Edition pocket lining. Slim Jim ‘Post Recycle Dry’ is available exclusively at BARNEYS this week.
Reco jeans is taking the reigns as the ultimate in eco-friendly denim, and the more they grow, the more their passion for environmentally conscious product comes to the surface. We spoke to art director Nathan this past spring, where he introduced us to the concept of the brand and showed us first-hand some of the awesome products they produce. Since that informative encounter we had a chance to question the head designer Melissa Santos, and delve a little deeper into the mission of reco jeans.
Denim Therapy: Lets start from the beginning. What inspired you to get this brand off the ground?
reco jeans: This brand was inspired by the childhood of the two cousins (the owners of reco jeans). They grew up with the denim factory and would witness all the scraps left behind that would eventually end up in a landfill. As they got older they came up with the brilliant idea to keep all the denim scraps and have it all broken down and spun into a new yarn; a recycled yarn. This yarn would then be used to weave the new fabric, which is then used for reco jeans.
DT: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
RJ: We differentiate ourselves by being the only brand to use TRUE recycled denim.
DT: Do you have any pre-designing rituals?
RJ: Before I jump in and start designing, I usually do some shopping and research first. I even ask my friends, fans, and followers what type of things they would like to see on their denim.
DT: Describe the woman who represents your ideal target customer.
RJ: This young lady is very well into fashion. She gets our jeans because she loves the way they fit, and she loves the style. She may not know too much about the environment or of being eco-conscious, but once she finds out she is actually making a difference by wearing reco jeans, she feels great about herself and wants to continue the trend by finding more eco friendly goods.
DT: What would be your dream collaboration?
RJ: To collaborate with Lady Gaga would be a dream. She would definitely add a twist to the denim market, while unveiling things we’ve never seen done in denim before.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
RJ: I am really loving our darkest blue/black wash, but I am also a fan of our bleached wash. Right now our mid rise skinny is fitting beautifully like a glove. It lifts what should be lifted and flattens what shouldn’t be bulging! This Fall I plan on wearing boxy graphic tees with my mid rise skinny jeans, and knee length grey/brown flat boots. I may even top off my look with a bowler hat.
DT: Do you have any favorite/least favorite denim trends right now?
RJ: I am not too fond of the white denim trend, but thats only because i’m such a klutz and i always end up spilling or dropping something on my brand new white jeans. However, I have seen white denim styled great on a few people.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high-end labels rather than vice versa. How much does street style influence your designing?
RJ: Honestly I am more inspired by street style. Sometimes I even skip the internet and magazine research and I just go straight to designing based on things i’ve seen on people out here in the city. Even all the fashion forcasting sites are showing more street fashion from the different cities around the world. How many pairs of jeans do you own? Haha too many to even keep track of!
DT: Can you give us hint about what’s next?
RJ: We’re collaborating with some interesting designers/ labels. You can expect some punk/ rock n roll styles, but also some feminine fun looks in the near future.
You saw our post on Reco Jeans yesterday (and check it out if you haven’t—they are one of the coolest denim brands on the market with an inspiring vision that’ll get your wheels turning), and now we’ve got our hands on the looks they’re debuting this summer! MrNY is their New York-centric line of recycled denim and t-shirts, featuring designs from artist collaborations and fashion-forward conceptualization. There aren’t a whole lot of looks, but we’re all about quality over quantity, and this kind of quality is hard to come by.
They say one man’s trash is another man’s treasure, and Regretsyis a blog which makes this statement true by mining sites like Etsyto feature the vintage and handmade goods world’s best fails. We rounded up a collection—more of a retrospective—of denim goods that are considered bad on Regretsy for your preemptive research pleasure. Some are more “creative” than others; some need some serious denim therapy; and others are head scratchers. But, that’s not all: if you think the product descriptions are in itself priceless, you should check out Regretsy’s snarky version: veritable nuggets of wisdom in slightly more than 140 characters. You’re welcome.
For this last Regretsy find, be sure to click through to the original source on Etsy for an update, where the seller has re-listed the newly-cleaned denim shirt and added her own sarcastic (but apologetic) remarks.
Using computers and cell phones until they don’t work anymore. Wearing clothes until they’re completely worn out. What a concept! Levi’s, for example, is a denim brand that is showing their customers how to make their jeans last longer. According to a recent New York Times article: “Levi Strauss is telling customers to take steps that will actually lead them to buy fewer pairs of jeans. The Levi’s sustainability campaign urges customers to wash their jeans less often and in cold water, a move that the company says reduces water use.”
A hallmark of the Denim Therapy service is the ability to reconnect owners with their favorite — but unwearable — jeans, reducing a need to purchase “Favorite Jean 2.0.” Do your jeans have holes? Do they need a re-dye treatment? Those boot cuts don’t fit anymore? Denim Therapy’s services not only restores your jeans, but in many instances, makes your jeans last longer. Check out Denim Therapy services to learn more. Like computers, sometimes we just need a refresh or a re-boot.