Article via Ecouterre:Levi Strauss has developed a new way to make jeans using 100 percent recycled water. The denim manufacturer, which applied the first-of-its-kind process to 100,000 pairs of women’s jeans during a test run, says it saved some 12 million liters of agua, or enough to fill nearly five Olympic-size swimming pools. The technique, according to Levi’s, is the result of a new, third-party-verified water-recycling standard designed to ease the stress of garment production on freshwater supplies.
One of the company’s key factories, located in southern China, worked with Levi’s to engineer a system that treats and recovers all the water used in the finishing process for subsequent runs. “This water recycling can happen over and over, significantly reducing the overall amount of water used to make our products,” says Reza Hosseini, manager of environmental site and compliance assessment at Levi’s. “As long as the water meets our standards to deliver the quality you expect from our brands, it can be recycled multiple times.”
Till now, there has been a dearth of standards for water recycling and reuse in the apparel industry, adds Hosseini. “This is a company and industry first,” he says. “And we believe this innovation can help change the way our supplier factories use water.”
Do you have a pair of unsalvageable jeans lying around? Before you throw them away, check out Denim Therapy‘s jeans repair service first. Then, if those beloved old jeans are truly a lost cause, consider repurposing your jeans via this snazzy DIY craft: make your own denim bookmarks. Think of it as a page corner cozy. Or not. It’s your call. This tutorial shows you how to make heart-shaped denim bookmarks—a cool last-minute Valentine’s Day gift—to display your enduring love for your former jeans.
We first spotted Springa’s shoes at PROJECT NY via Organico Showroom, and we’re still drooling over the fact that these Italian-made sneakers are created from 100% recycled materials. (Yes, that includes denim.) Each pair of shoes is produced in the Tuscan countryside using 1950s vulcanization equipment, for an extra-special handcrafted touch. So even though the raw materials–Hawaiian shirts, striped cotton, tire inner tubes–may be sourced from Berlin, New York, or Paris, the process is quintessentially Italian.
Check out our exclusive interview with Organico Showroom’s Marc Ernst about the line and what’s next for fall 2012!
Most popular shoe style so far?
Springa Aloha (vintage hawaiian shirt lining) and Springa Camo (camouflage in cotton canvas) are the two most popular Spring 2012 styles–each features one of a kind trim and details that are Springa signatures.
What exactly makes Springa’s shoes distinctly Italian?
Each Springa sneaker is made by hand using restored 1950′s vulcanizatto machinery–the cotton canvas, suede, and linings are individually selected to ensure that each shoe is one of a kind–assembled in a process that takes more than two hours for each shoe using artisan manufacturing techniques passed down from generation to generation.
Are there plans to expand the variety of materials used in the future?
Dead stock 13 oz denim, vachetta (vegetable dyed) leather, Carhartt pants, silk neckties, and cotton sailcloth (cotton canvas from sailboats) are recycled and hand finished in Springa’s Fall 2012 collection.
What kind of person do you see wearing these shoes?
Springa is for the individual–our mantra is “escape the industrial mindset”–people immune to mass trends.
How would YOU style a pair of these shoes?
Springa is all about personal style–mixing and matching pattern, color, and materials. For him, mixing the Camo with a tonal herringbone or plaid pant and for her, the Aloha hawaiian print with a batik dress or mini skirt.
Nudie Jeans and indie music magazine Death and Taxes have headed to South by Southwest (SXSW) to open their East End pop-up shop and multi-artist showcase from Thursday to Friday, March 15-16 (12 p.m. to 8 p.m.). The shop at Cheer Up Charlie’s will feature a tightly-curated range of unisex organic denim and organic tops from the Spring-Summer 2012 collection. Commemorating the Austin launch, a limited edition “Keep It Weird” printed organic tee-shirt will be free with every denim purchase, or available for purchase at $25. All sales from limited edition tee-shirts will be donated to Austin Music Foundation, a nonprofit organization which supports local musicians with educational resources.
There will be onsite hydration stations and reusable water bottles (provided by Brita, global leaders in water purification); listening stations (provided by Marshall, the iconic amplifier and headphones brand); live performances and other goodies. See the flyer for more information.
Nudie Jeans x Death & Taxes Pop-Up Shop & Artist Showcase
March 15-16 (12 p.m. to 8 p.m.)
Cheer Up Charlie’s
1104 East 6th Street, Austin, TX 78702 RSVP: dteastend.eventbrite.com
Dan Deacon, Caveman, DirtyBeaches, Princeton, Superhumanoids and more.
When Nudie Jeans Co. won the Bra Milj?val, AKA Good Environmental Choice awardback in April, it was clear their presence as the top environmentally conscious denim brand in the industry was becoming a powerfully recognized standard. As more brands get wise to the earth and the footprints any mass-producing industry leave behind on the planet, Nudie is making big strides to educate and outfit their customers. We met Ruari of Nudie at PROJECT where he told us a bit about their repair, reuse, reduce campaign. Check out our video and photos below.
You saw our post on Reco Jeans yesterday (and check it out if you haven’t—they are one of the coolest denim brands on the market with an inspiring vision that’ll get your wheels turning), and now we’ve got our hands on the looks they’re debuting this summer! MrNY is their New York-centric line of recycled denim and t-shirts, featuring designs from artist collaborations and fashion-forward conceptualization. There aren’t a whole lot of looks, but we’re all about quality over quantity, and this kind of quality is hard to come by.
Reuse Jeans has lots of exciting news to share with you besides for the fact that they are recycled, eco friendly jeans. They are offering great deals on the entire line of Reuse Jeans, but we need to keep Father’s Day in mind—it’s right around the corner! In honor of our amazing dad’s, we can style them in some amazing denim at 50% off. All you have to do is enter promo code Fathers50 at checkout at Reusejeans.com. Or you can spend Memorial Day shopping at the soon to be opened flagship store of Reuse jeans at 1020 S. Coast Hwy. in Laguna Beach, California.
Want a chance to become the new face of Reuse jeans? Head out to the Reuse Jeans casting call on May 28th from 12-3 PM for a chance at your big break. They can’t wait to meet you!
Old news to the blogosphere, but still worth a mention: a dash of classic American ruggedness seems to be in the recipe for Lee‘s spring/summer 2011 ad campaign. Shot by famed photographer Terry Richardson, it pays homage to the denim brand’s heritage and featuring models Riley Keough, Isaac Weber and Andre Van Noord. Catch phrases such as ”A LEE IS YOU” emphasizes the customer’s connection to the product and the brand’s authenticity and devout passion towards denim. The minimalist approach is owed to the photographer’s aesthetic. From recycled denim to high waisted jeggings, the coolness factor jackpot seems to have been hit.
They say one man’s trash is another man’s treasure, and Regretsyis a blog which makes this statement true by mining sites like Etsyto feature the vintage and handmade goods world’s best fails. We rounded up a collection—more of a retrospective—of denim goods that are considered bad on Regretsy for your preemptive research pleasure. Some are more “creative” than others; some need some serious denim therapy; and others are head scratchers. But, that’s not all: if you think the product descriptions are in itself priceless, you should check out Regretsy’s snarky version: veritable nuggets of wisdom in slightly more than 140 characters. You’re welcome.
For this last Regretsy find, be sure to click through to the original source on Etsy for an update, where the seller has re-listed the newly-cleaned denim shirt and added her own sarcastic (but apologetic) remarks.
You know the saying—everything tastes better when it’s free. But did you know it feels better when you wear it too? Yeah, you did. We’ve rounded up four chances for you to get your jeans-obsessed hands on some free denim this month, but you’ve got no time to lose! Jump on these deals while they’re fresh!
1. Reuse Jeans, who make their threads from 80% recycled materials, are giving away a pair every day in the month of April through Cosmopolitan magazine. Check out their sweepstakes page to learn more.
2. Paige Premium Denim salutes their “Fan of the Month” each month by featuring them on their facebook page and sending them a free pair of jeans. To enter, just take a photo of yourself wearing Paige and email it to email@example.com
3. If you don’t make the Paige fan of the month cut, no worries. They’re giving you another chance to win the goods via Denim Blog. A quick click of the follow button on two twitter accounts, a RT, and you’re in the running.
4. Indicustom allows you to design your own pair of jeans, and doing so gives you a chance to win the pair you designed. Even if you don’t win, you’ll have a blast choosing your ideal design details. Show ‘em what you’ve got!
Good luck, and stay tuned… we’re giving away an amazing pair of jeans next week, and you don’t want to miss out!