An H&M newsflash from Fashion Gone Rogue, regarding a collection released through the final stages of their recycled clothing program—click through for additional photos and some very cool sketches of the collection:
Swedish fashion brand H&M is launching a new collection featuring 16 denim styles made with materials from its garment collecting initiative in H&M stores. The lineup includes three styles of jeans for women, a denim jacket, overalls and a denim jumpsuit.
“Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet,“ says Karl-Johan Persson, CEO of H&M.
Levi’s has introduced a collection of denim incorporating post-consumer waste, specifically recycled plastic bottles and food trays. Each Levi’s Waste<Lessproduct will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The line will include both men and women’s denim styles for the upcoming spring season. This new initiative represents the n ext chapter in the company’s ongoing commitment to sustainable design.
“From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” said James Curleigh, global president of the Levi’s brand. “This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”