Denim Therapy
DENIM BUYS

6 Denim Skirts We Want Now

DENIM FASHION

This Boho-Chic Look Book Is A Denim Lover's Dream

DENIM THERAPY

How To Wear Denim Like A French Girl

   

Levi’s Jeans Releases Eco-Friendly Denim Line With Zero Waste


Levi’s has introduced a collection of denim incorporating post-consumer waste, specifically recycled plastic bottles and food trays. Each Levi’s Waste<Less product will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The line will include both men and women’s denim styles for the upcoming spring season. This new initiative represents the n ext chapter in the company’s ongoing commitment to sustainable design.

levis-waterless-jeans

“From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” said James Curleigh, global president of the Levi’s brand. “This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”

Source.

See the campaign video below.

 

—DT Staff

Tags: , , , , , , , ,

Posted Mar 11 2013 in Campaigns » Denim News
Get the latest denim updates

Sign up for our newsletter

  Follow us   Join us   Subscribe
© Denim Blog - Denim Therapy. All rights reserved.