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The Right Way To Clean Your Denim


When it comes to caring for jeans, advice is almost as varied as that of caring for a newborn baby. Every information source seems to have their own ideas about taking care of something this preciousA recent article on Refinery29 suggests washing your jeans after every wear. We could hear denim heads across the globe shrieking and clinging to their precious unwashed raw selvedge. At Denim Therapy, we suggest only laundering your jeans (properly—which means not always in a washing machine) when needed. See below for our tips on cleaning denim…

raw-denim-folded

Non-raw & blended denim:

Wash your jeans as little as possible. You only need to wash them if an odor or stain develops (and remember, stains can be spot-treated). When you do wash them, do so individually in a cold wash to prevent bleeding & shrinking and use a gentle detergent like Woolite. Always air dry your jeans.

Raw denim:

Follow the same process as above if you’re going to wash them traditionally. You can also experiment with spot treatment, leaving them in the freezer to remove odor, and baking them in the oven (for the brave, only!) to remove bacteria.

Preventing color running:

To prevent dye transfer during washing, wash them once inside-out in hot water to run the “loose” dye, and then wash them again using half a cup of vinegar to set the color. Some dye may still run after this, depending on the jeans, so follow the instructions on the label of your jeans to avoid a dramatic change in appearance after washing.

Learn more about Denim Therapy’s expert repair services and send us your jeans for alteration, hole fixing, or hardware replacement. We do it all, so your favorite jeans never have to expire.

—DT Staff

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Posted Jan 06 2015 in Denim Therapy » Denim Tips

6 Pairs Of Men’s Jeans Worth Trying On


Ready to refresh your denim collection? Here are 6 pairs of men’s jeans we’re feeling this fall, each with its own story. One pair is inspired by the look of  a 9 year old pair of selvedge jeans.  Another is designed to change with time as you wear them. Whatever your style, you’ll find something to amplify your look below.

1. 3×1 M5 Slim Fit Jeans 2. Fabric Brand & Co. Hadar Selvedge Jeans 3. Public School Raw Selvedge Jeans

denim-jeans-for-men-fall-2014

4. Baldwin Denim Henley Slim Fit Jeans 5. Naked & Famous Skinny Guy Stretch Jeans 6. Raleigh Denim Graham Slim Fit Jeans

denim-jeans-for-men-fall-2014-2

—Raffael Flores-Contreras

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Posted Oct 19 2014 in Denim Menswear

The Best Way To Wash Your Jeans


It’s been a while since we waxed denim-addict on ya, so today we’re brushing up on the best ways to wash and care for your jeans. Whether you spilled a glass of wine, got a regular old grass stain or just caught a whiff of your beloved unique-as-a-snowflake raw denim creation, we’ve got the remedy you need below.

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General Spot treatment

For those paranoid of losing any indigo hue while spot treating, a combination of white vinegar and water can be sponged over the stain and left for up to 3 hours. Rinse and let air dry. If your jeans are pre-washed or don’t risk dye-loss, spray some OxiClean on the stain and let it sit overnight. Rinse in the morning, and let air dry.

Wax spills

If someone blew out the birthday candles all over your jeans, you can remove very easily, even if it’s dried and crusty. Lay them over a towel, and put a brown paper bag over the wax stain. Press over the brown paper with your iron and watch as the wax is lifted right out of the fibers and into the paper. Depending on the volume of wax, you may need more brown paper — and it may take a few intervals of pressing, but it’ll come out.

Note: You may find this process oddly satisfying. Don’t be surprised if you purposely spill wax all over your jeans in the future, just for fun.

Stinky raw denim

Repeat after us: When raw denim stinks, you no longer the cool guy in raw jeans. You’re the stinky guy in stinky jeans. To remedy this, you have two basic options. One is to turn them inside-out and hand wash them with a gentle laundry soap of white vinegar/water combo, and hang to dry. Another is to put them in a freezer bag and let them sit in the freezer over night. You’ll have to decide which you prefer, depending on your own personal level of stink.

Pre-washed denim

Turn these babies inside-out, throw them in the washer, and hang them to dry. Bada-bing!

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Got questions about caring for your jeans? Shoot us an email at info@denimtherapy.com

—DT Staff

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Posted May 12 2014 in Denim Therapy » Denim Tips

Behind Public School’s Second Coming


“The ascent of New York menswear label Public School hasn’t been the bump-free upward glide that their much-buzzed-about status would suggest. BoF sat down with designers Dao-Yi Chow and Maxwell Osborne, and stylist Eugene Tong, whose expert touch has helped put the young label’s fresh mix of sportswear and tailoring on the fashion radar, to discuss the brand’s rebirth.

maxwell-osborne-dao-yi-chow-public-school-new-york-656x429

“I think people give me more credit than is due,” says Eugene Tong, senior style director at Details magazine, who styles the presentations of the burgeoning New York menswear label Public School. Tong is being humble. In fact, the fashion editor and stylist is arguably the quiet force behind the ascent of what is one of America’s most promising young fashion brands.

When it comes to womenswear, stylists with a sharp editor’s eye have long been one of the most potent weapons in a designer’s arsenal. Carine Roitfeld (Tom Ford, during his Gucci years), Melanie Ward (Helmut Lang) and Venetia Scott (Marc Jacobs) are amongst the most prominent examples, whose personal style and unerring eye have helped showcase a designer’s vision to maximum advantage. But on the menswear front, the phenomenon is less common.

Tong is an especially rare case: a consultant and collaborator who both personifies the label’s ideal customer and happens to be a leading tastemaker, known for having his finger on the pulse of the menswear market and composing compelling looks that a wide range of men want to wear…” (Read more)

Via Business of Fashion.

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Posted Jan 08 2014 in Denim News

How To Store Your Jeans


So you already know how to care for your jeans, but once they’re spic-and-span and free of stains, do you know how to properly fold and store them to reduce wear-out? Stylecaster has something to say about that:

“Fold jeans like a pro: Lay jeans on a flat surface, fold in half from left to right. Grab the stacked jean legs and fold them in half so the hem of the jeans lines up with the waistband. Fold the jeans in half one more time.

Denim needs to breathe, so be sure to not pack folded pairs too tightly together on a shelf, or hand denim jackets or vests in a crowded closet”

storing-your-jeans

Check out more of their garment care tips.

—DT Staff 

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Posted Nov 13 2013 in Denim Therapy » Denim Tips

The Best Way To Wash Your Jeans


It’s been a while since we waxed denim-addict on ya, so today we’re brushing up on the best ways to wash and care for your jeans. Whether you spilled a glass of wine, got a regular old grass stain or just caught a whiff of your beloved unique-as-a-snowflake raw denim creation, we’ve got the remedy you need below.

-

General Spot treatment

For those paranoid of losing any indigo hue while spot treating, a combination of white vinegar and water can be sponged over the stain and left for up to 3 hours. Rinse and let air dry. If your jeans are pre-washed or don’t risk dye-loss, spray some OxiClean on the stain and let it sit overnight. Rinse in the morning, and let air dry.

Wax spills

If someone blew out the birthday candles all over your jeans, you can remove very easily, even if it’s dried and crusty. Lay them over a towel, and put a brown paper bag over the wax stain. Press over the brown paper with your iron and watch as the wax is lifted right out of the fibers and into the paper. Depending on the volume of wax, you may need more brown paper — and it may take a few intervals of pressing, but it’ll come out.

Note: You may find this process oddly satisfying. Don’t be surprised if you purposely spill wax all over your jeans in the future, just for fun.

Stinky raw denim

Repeat after us: When raw denim stinks, you no longer the cool guy in raw jeans. You’re the stinky guy in stinky jeans. To remedy this, you have two basic options. One is to turn them inside-out and hand wash them with a gentle laundry soap of white vinegar/water combo, and hang to dry. Another is to put them in a freezer bag and let them sit in the freezer over night. You’ll have to decide which you prefer, depending on your own personal level of stink.

Pre-washed denim

Turn these babies inside-out, throw them in the washer, and hang them to dry. Bada-bing!

-

Got questions about caring for your jeans? Shoot us an email at info@denimtherapy.com

—DT Staff

 

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Posted Oct 24 2013 in Denim Therapy » Denim Tips

A Denim-Head’s Dream: Custom Jeans & Absolut Vodka At Loren


Denim lovers in Brooklyn know of a little gem on Nassau avenue right at the fringe of Greenpoint and beginning of Williamsburg, where the brunch and dinner crowds form for Five Leaves and Nights & Weekends. Loren is a small white brick denim haven filled to its brim with made-in-Brooklyn jeans, vintage denim finds and related treasures like men’s accessories and a selection of women’s denim staples. Denim Therapy was invited in for a bottle of vodka (wrapped in a snug denim case, designed by Loren Cronk in a special collaboration with ABSOLUT) and some jeans-to-go. We finished the evening off with denim-themed cocktails at Nights & Weekends.

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Check out the video for more on the ABSOLUT collaboration:

Stay tuned for photos of DT’s resident denim expert Raffael in his made-in-Brooklyn jeans!

—Michelle Christina Larsen

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Posted Jul 18 2013 in Denim News » Events

4 Essentials For Spring To Wear With Slim Fit Raw Denim


Spring is coming, but the work of a raw denim lover isn’t over when the sun comes out at the end of winter. We’re just as serious about wearing our raw jeans throughout summer’s warm months as we are taking refuge in them the other half of the year! Spring comes with plenty of opportunities to dress up your jeans.

The key is pairing your denim with items that are fresh, stylish, and high quality—while still compatible with our daily routines.  In this case, to compliment Rogue Territory Stanton 12.5 Oz tinted weft raw denim jeans. We hand-picked 4 of our favorite menswear items on the market right now that will age with as much grace and personality as your denim to produce an ideal spring look.

1. Durty Laundry Clothing Dia de los Sucios Tee 2. Rogue Territory Stanton 12.5 Oz tinted weft raw denim jeans 3. Oaxacan Dome Backpack by WILL 4. N.D.C. The Maxim Espadrilles 5. Barrett Alley Magic Braid Belt

menswear-essentials-spring

 

—Raffael Flores-Contreras

 

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Posted May 02 2013 in Denim Menswear

G-Star Raw Men’s & Women’s Denim Picks #MagicMarketWeek #ProjectLasVegas


G-Star Raw presented a utilitarian-chic lineup of men’s and women’s denim for their FW13 showing here in Vegas, following up on an intense FW13 runway show earlier this season. Their new campaign, The Art of Raw, exemplifies the boundless possibilities of a lifestyle carved from raw denim, weaving elements of military style, formal wear, and streetwear into a new kind of “uniform”. The art can be found in clean lines, denim treatments, the pairing of materials (ie: denim and leather)… all through a very fresh and updated lens. We selected our favorite pieces from the line below.

g-star-raw-denim-mens-womens

Men’s Selects and women’s selects:

 

Photos by Raffael Flores-Contreras.

—Raffael Flores-Contreras & Michelle Christina Larsen

 

 

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Posted Feb 19 2013 in Denim Fashion » Reviews: Brand

Read One Denim Therapy Customer’s Raw Denim Philosophy


We couldn’t help but share this thought-provoking email, received from one of our loyal Denim Therapy customers. Do you agree? Disagree? How do you approach your relationship with your favorite jeans? Tell us on facebook! We want to hear your story.

raw-denim-philosophy

“Every time I get a pair of brand new jeans, something happens. Like a dog jumps on me at a dinner party and bingo, two weeks in, I’ve more or less failed.

I say failed because part of the appeal of raw denim is its newness, its pristine quality. There’s no other option that looks as gorgeously textured. It’s why the stuff has caught on in style-worlds that favor fresh, crisp looks (hip-hop). In the same way that sneakers are kept as pristine as possible, some folks treat their jeans that way. Also, any attempts to wear jeans as remotely formal are greatly helped by a flawless pair.

At the same time, I hear time and time again that raw denim is supposed to tell a story through its wear. Life is organic and imperfect and these jeans tell the world this in the most explicit way. Is this an either/or proposition? Is there a turning point? A gradual descent? Is it essentially a question of what style-world you fall into–and what look your lifestyle realistically allows for?

Do I wear the jeans or do the jeans wear me?

There’s also the question of the idealized fade–perfect imperfection–versus the ugly realities of what life brings to pants. I read a lot about wallet fades and whiskering. No one seems nearly as into coffee spills or early discoloration.

It’s almost like denim comes into this world as extremely impressionable. If it goes through the right experiences, it ends up wise and battle-tested. If not, it has scars and we’re inclined to say it’s ”fragile” at the start. It’s even more like us than we think!”

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Thoughts? Let us know on facebook or tweet at us.

—DT Staff

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Posted Jan 29 2013 in Ask the Denim Therapist » Denim Therapy
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