“The ascent of New York menswear label Public School hasn’t been the bump-free upward glide that their much-buzzed-about status would suggest. BoF sat down with designers Dao-Yi Chow and Maxwell Osborne, and stylist Eugene Tong, whose expert touch has helped put the young label’s fresh mix of sportswear and tailoring on the fashion radar, to discuss the brand’s rebirth.
“I think people give me more credit than is due,” says Eugene Tong, senior style director at Details magazine, who styles the presentations of the burgeoning New York menswear label Public School. Tong is being humble. In fact, the fashion editor and stylist is arguably the quiet force behind the ascent of what is one of America’s most promising young fashion brands.
When it comes to womenswear, stylists with a sharp editor’s eye have long been one of the most potent weapons in a designer’s arsenal. Carine Roitfeld (Tom Ford, during his Gucci years), Melanie Ward (Helmut Lang) and Venetia Scott (Marc Jacobs) are amongst the most prominent examples, whose personal style and unerring eye have helped showcase a designer’s vision to maximum advantage. But on the menswear front, the phenomenon is less common.
Tong is an especially rare case: a consultant and collaborator who both personifies the label’s ideal customer and happens to be a leading tastemaker, known for having his finger on the pulse of the menswear market and composing compelling looks that a wide range of men want to wear…” (Read more)
So you already know how to care for your jeans, but once they’re spic-and-span and free of stains, do you know how to properly fold and store them to reduce wear-out? Stylecaster has something to say about that:
“Fold jeans like a pro: Lay jeans on a flat surface, fold in half from left to right. Grab the stacked jean legs and fold them in half so the hem of the jeans lines up with the waistband. Fold the jeans in half one more time.
Denim needs to breathe, so be sure to not pack folded pairs too tightly together on a shelf, or hand denim jackets or vests in a crowded closet”
Check out more of their garment care tips.
Tags: best way to wash jeans, denim care, denim care tips, denim tips, how to care for jeans, how to store denim, how to store jeans, how to wash jeans, laundering denim, raw denim, raw jeans, remove stains from jeans
It’s been a while since we waxed denim-addict on ya, so today we’re brushing up on the best ways to wash and care for your jeans. Whether you spilled a glass of wine, got a regular old grass stain or just caught a whiff of your beloved unique-as-a-snowflake raw denim creation, we’ve got the remedy you need below.
General Spot treatment
For those paranoid of losing any indigo hue while spot treating, a combination of white vinegar and water can be sponged over the stain and left for up to 3 hours. Rinse and let air dry. If your jeans are pre-washed or don’t risk dye-loss, spray some OxiClean on the stain and let it sit overnight. Rinse in the morning, and let air dry.
If someone blew out the birthday candles all over your jeans, you can remove very easily, even if it’s dried and crusty. Lay them over a towel, and put a brown paper bag over the wax stain. Press over the brown paper with your iron and watch as the wax is lifted right out of the fibers and into the paper. Depending on the volume of wax, you may need more brown paper — and it may take a few intervals of pressing, but it’ll come out.
Note: You may find this process oddly satisfying. Don’t be surprised if you purposely spill wax all over your jeans in the future, just for fun.
Stinky raw denim
Repeat after us: When raw denim stinks, you no longer the cool guy in raw jeans. You’re the stinky guy in stinky jeans. To remedy this, you have two basic options. One is to turn them inside-out and hand wash them with a gentle laundry soap of white vinegar/water combo, and hang to dry. Another is to put them in a freezer bag and let them sit in the freezer over night. You’ll have to decide which you prefer, depending on your own personal level of stink.
Turn these babies inside-out, throw them in the washer, and hang them to dry. Bada-bing!
Got questions about caring for your jeans? Shoot us an email at firstname.lastname@example.org
Tags: best way to wash jeans, denim care, how to care for jeans, how to wash jeans, laundering denim, raw denim, raw jeans, remove stains from jeans, remove wax from jeans
Denim lovers in Brooklyn know of a little gem on Nassau avenue right at the fringe of Greenpoint and beginning of Williamsburg, where the brunch and dinner crowds form for Five Leaves and Nights & Weekends. Loren is a small white brick denim haven filled to its brim with made-in-Brooklyn jeans, vintage denim finds and related treasures like men’s accessories and a selection of women’s denim staples. Denim Therapy was invited in for a bottle of vodka (wrapped in a snug denim case, designed by Loren Cronk in a special collaboration with ABSOLUT) and some jeans-to-go. We finished the evening off with denim-themed cocktails at Nights & Weekends.
Check out the video for more on the ABSOLUT collaboration:
Stay tuned for photos of DT’s resident denim expert Raffael in his made-in-Brooklyn jeans!
—Michelle Christina Larsen
Tags: ABSOLUT denim, brooklyn jeans, custom denim, custom jeans, denim shop brooklyn, Loren Cronk, made in brooklyn, mens denim, Nights & Weekends, raw denim, raw jeans, vintage denim
Spring is coming, but the work of a raw denim lover isn’t over when the sun comes out at the end of winter. We’re just as serious about wearing our raw jeans throughout summer’s warm months as we are taking refuge in them the other half of the year! Spring comes with plenty of opportunities to dress up your jeans.
The key is pairing your denim with items that are fresh, stylish, and high quality—while still compatible with our daily routines. In this case, to compliment Rogue Territory Stanton 12.5 Oz tinted weft raw denim jeans. We hand-picked 4 of our favorite menswear items on the market right now that will age with as much grace and personality as your denim to produce an ideal spring look.
1. Durty Laundry Clothing Dia de los Sucios Tee 2. Rogue Territory Stanton 12.5 Oz tinted weft raw denim jeans 3. Oaxacan Dome Backpack by WILL 4. N.D.C. The Maxim Espadrilles 5. Barrett Alley Magic Braid Belt
Tags: bohemian bag, denim for men, Denim Menswear, Durty Laundry, graphic tee shirt, leather bag, men's espadrilles, men's leather belt, navajo print, raw denim, raw jeans, rogue territory jeans, selvedge denim
G-Star Raw presented a utilitarian-chic lineup of men’s and women’s denim for their FW13 showing here in Vegas, following up on an intense FW13 runway show earlier this season. Their new campaign, The Art of Raw, exemplifies the boundless possibilities of a lifestyle carved from raw denim, weaving elements of military style, formal wear, and streetwear into a new kind of “uniform”. The art can be found in clean lines, denim treatments, the pairing of materials (ie: denim and leather)… all through a very fresh and updated lens. We selected our favorite pieces from the line below.
Men’s Selects and women’s selects:
Photos by Raffael Flores-Contreras.
—Raffael Flores-Contreras & Michelle Christina Larsen
Tags: denim for men, denim for women, G-Star Raw, jeans for men, jeans for women, magic market week, military style, project las vegas, raw denim, raw jeans, the art of raw
We couldn’t help but share this thought-provoking email, received from one of our loyal Denim Therapy customers. Do you agree? Disagree? How do you approach your relationship with your favorite jeans? Tell us on facebook! We want to hear your story.
“Every time I get a pair of brand new jeans, something happens. Like a dog jumps on me at a dinner party and bingo, two weeks in, I’ve more or less failed.
I say failed because part of the appeal of raw denim is its newness, its pristine quality. There’s no other option that looks as gorgeously textured. It’s why the stuff has caught on in style-worlds that favor fresh, crisp looks (hip-hop). In the same way that sneakers are kept as pristine as possible, some folks treat their jeans that way. Also, any attempts to wear jeans as remotely formal are greatly helped by a flawless pair.
At the same time, I hear time and time again that raw denim is supposed to tell a story through its wear. Life is organic and imperfect and these jeans tell the world this in the most explicit way. Is this an either/or proposition? Is there a turning point? A gradual descent? Is it essentially a question of what style-world you fall into–and what look your lifestyle realistically allows for?
Do I wear the jeans or do the jeans wear me?
There’s also the question of the idealized fade–perfect imperfection–versus the ugly realities of what life brings to pants. I read a lot about wallet fades and whiskering. No one seems nearly as into coffee spills or early discoloration.
It’s almost like denim comes into this world as extremely impressionable. If it goes through the right experiences, it ends up wise and battle-tested. If not, it has scars and we’re inclined to say it’s ”fragile” at the start. It’s even more like us than we think!”
Thoughts? Let us know on facebook or tweet at us.
Tags: care for raw denim, denim culture, Denim Therapy, denim whisker, raw denim, raw denim debate, raw jeans, ripped jeans, stained jeans, whiskering
Parisian brand Maison Kitsuné has been making footprints stateside recently with painfully chic jeans for men who want a perfect fit. They’re also delivering the go-to separates to style their jeans with classic silhouettes in rich wools, flannels and cashmere. Their denim, which appears in every collection, is made of a raw kuroki denim. Having launched their first stateside boutique at The NoMad Hotel this past April, founders Gildas Loaec and Masaya Kuroki are excited to present their most recent Fall/Winter collection. Check it out below.
See the FW’12 men’s lookbook below.
Visit Maison Kitsuné for more.
—Michelle Christina Larsen
Tags: denim for men, Denim Menswear, jeans for men, kuroki denim, Maison Kitsuné, parisian denim, raw denim, raw jeans
We love Raleigh Denim, that’s no secret. The eco-friendly, community-enriching brand with limited runs of specially crafted denim have set themselves apart in the market. But aside from being sustainable and aware, their jeans are gorgeous. We had an up-close look at the fall/winter 2012 line at their recent NY press preview. We browsed raw selvedge jeans for men and women with contrast stitching made from Cone Mills White Oak Denim, individually numbered and signed, along with a range of other fabrics in rich autumn hues. Check out our favorite picks below.
See men’s and women’s looks below:
Check out the spring 2012 lookbook here, and keep up with Raleigh Denim on facebook. Stay tuned for the Raleigh denim fall 2012 lookbook as well!
Photos by Raffael Flores-Contreras.
—Michelle Christina Larsen
Tags: eco friendly denim, fall 2012, mens denim, press preview, Raleigh Denim, raw denim, raw jeans, selvedge denim, womens denim
Rawr Denim is running a pretty epic series teaching denim heads like you how to craft your own pair of raw denim jeans, penned by Christopher J. Brown of Brown, Deim. This is no small feat as you can imagine, but what an amazing summer project to attempt! If you want to learn how to make your own raw denim, read on.
Put your feet in the water with this intro, and then be sure to check out the full post.
“To produce your own pair of raw denim is a very exciting experience because it stokes creativity on several fronts. Even within the micro-niche world of fine raw denim it’s great fun to see classic ideas experimented with and new styles develop. In doing so, it allows raw denim to move forward with better design.
Your desire to create your own pair of raw jeans originates with creativity. Specifically, the creativity to produce your very own fresh jeans with either a different fit, design, fabrique, or other qualities.”
Learn how to make your own jeans at Rawr Denim!
Tags: DIY, how to make jeans, raw denim, raw jeans