NYLON Magazine and Denim & Supply Ralph Lauren are having an VIP shopping event at Macy’s in Herald Square in NYC next week! On Wednesday March 28th, hang out, see a live performance by WATERS, get styled by NYLON editors, and do some shopping. The party starts at 6PM! Check out the invite below for more info.
RSVP: denimsupply@nylonmag.com
—DT Staff
Tags: Denim & Supply, macy's herald square, nyc, nylon magazine, Ralph Lauren, vip shopping event
Model turned fashion blogger, Natalie Suarez, shows us how to rock a mean pair of boyfriend jeans on her blog Natalie Off Duty. The fit is tailored with ease and comfort and manages to channel the classic overtones of a true tomboy. She rocks them with a nautical twist, throwing in a striped top, navy blue beanie, and khaki trench coat. To get your own slouchy pair check out RUGBY by Ralph Lauren.
Images via Natalie Off Duty.
—Stephanie Powell
Tags: boyfriend jeans, fashion blogger, nautical style, Ralph Lauren, relaxed jeans, Rugby, Street Style
Do you ever wonder what designers wear back stage at fashion shows? We scoured through the recent spring-summer 2012 fashion shows to see who should, might and could rock a pair of jeans, even under intense stress and poorly-ventilated conditions. One of the first names who came to mind were Rick Owens, Rad Hourani, Robert Geller, Frida Giannini (Gucci) and Sharon Wauchob (Edun); but sadly, they did not deliver. Mind you, most designers pop their heads out for only a few seconds before running back from whence they came. However, the photogs were able to capture these 15 designers who chose to take a bow in jeans. Who do you think rocked their look?
We were delighted to see Olivier Rousteing (Balmain), who looked more like a model himself wearing drop-crotch jeans; Kaiser Karl wearing wrinkled coated jeans; Olivier Theyskens (Theyskens’ Theory) sporting bleached denim shorts; and Sophia Kokosalaki—who wore saturated jeans—represented Diesel’s denim DNA even though her Diesel Black Gold collection offered nary a patch of denim to tide us over.
Images via Style.com.
—Kathy Ng Hassan
Tags: Chanel, Dean and Dan Caten, denim designers, designers in jeans, gareth pugh, House of Holland, Jonny Johannson, Karl Lagerfeld, Olivier Rousteing, Olivier Theyskens, Paul Smith, Ralph Lauren, Roberto Cavalli, Sophia Kokosalaki, Street Style, style watch, Theysken's Theory
Launching today: Ralph Lauren‘s empire just got even bigger with Ralph Lauren Black Label Denim, a premium denim range for men. “The collection features luxe, ultramodern denim for men in deep monochromatic hues bearing an industrial sensibility, with fashion-forward fits and signature accents. Iconic pieces such as peacoats, shirts and trenches are reinvented in the finest fabrics.” Expect to find skinny, classic straight legs, moto cross jeans, cargos, wide-leg pleated trousers jeans and even denim sport coats. Unlike Ralph Lauren’s previous, more conservative denim offerings, Ralph Lauren Black Label is trendier: waxy coatings, authentic whiskering and abrasions, oven bake processes, nicking and subtle pigment staining, over dyeing and pigment coatings.
As this is a full collection, men can also shop for complements in gauzy jersey knits, leather shirts, jackets in denim-blue, cashmere sweaters. The denim collection will retail between $225-$450 for jeans, with t-shirts and shirts from $80-$350 and outerwear from $395-$1,295. Ralph Lauren Black Label Denim is also available this week in select Ralph Lauren stores and department stores, as well as Ralph Lauren online.
—Kathy Ng Hassan
Tags: jeans for men, premium denim, Ralph Lauren, Ralph Lauren Black Label Denim
No sooner than Ralph Lauren launches his new ?ber premium denim collection, he spins off Denim & Supply Ralph Lauren, the new denim accessories line, available at Macys.com, Macy’s stores and at DenimandSupply.com, starting today. Denim & Supply Ralph Lauren “offers a new approach to denim and sportswear, capturing the weathered character of vintage inspired pieces.” This is a more laid back collection, capturing the spirit of individuality inspired by the artistic communities in Brooklyn and environs, while maintaining a rugged outdoors aesthetic which channels the lifestyle of the Pacific Northwest.
To shop this collection, go to Denim & Supply online.
—Kathy Ng Hassan
Tags: Denim & Supply Ralph Lauren, denim accessories, Denim and Supply, Ralph Lauren
The model not as well known by name as by being the face of Izod, Ralph Lauren, Gap, and Carrera Sunglasses, wore HUDSON Jeans Sharper Straight Leg out and about in Los Angeles the other day. Nate Owens was spotted looking sharp and had his model off duty style in full effect. Without the well-placed hat, this outfit could slip into any-other-dude territory, but he put that asset right into place. Then there’s the fact that his face is anything but ordinary! Male models + great jeans? Yes please.
—Jackie Racer
Tags: carrera sunglasses, Gap, Hudson Jeans, izod, model off duty, nate owens, Ralph Lauren, straight leg jeans
Some people think denim doesn’t belong on the runway, but Ralph Lauren apparently disagrees. Remember back in February when Ralph Lauren announced his new luxury denim collection, which featured a pair of $2,000 jeans? We thought we would let that idea sink in a bit before revisiting the entire collection of jeans, jackets and couture-worthy denim pieces, such as a denim tuxedo—all at relatively lower price points. For luxurists who normally don’t “do jeans,” we think Ralph Lauren is making a good case against denim snobbery. What do you think?
Via Become Gorgeous. Photo credit: John Aquino for WWD.
—Kathy Ng Hassan
Tags: designer jeans, expensive jeans, most expensive jeans ever, Ralph Lauren
Is Ralph Lauren trying to appeal to the masses? Not really. Talk of denim really makes headlines, especially when they cost (gulp) $2,000. We previously blogged about the most expensive jeans ever, but the new Ralph Lauren Collection will make the bold leap into luxury double denim chic by producing atelier-worthy denim tuxedos, trench coats and leather-like coated denim jackets. On-trend skinny, jegging, straight leg and trouser jeans will still be available. “This is really a new statement within our collection. It is Collection denim for the Collection customer. It’s not just a few pairs of jeans that we put into our collection. This is a whole concept unto itself,” said Ralph Lauren. The new luxury denim collection is set to drop in July, with prices ranging from $300 to $2,000. More about this collection plus more Ralph Lauren Denim Collection photos at Become Gorgeous.
Via Become Gorgeous. Photo credit: WWD.
—Kathy Ng Hassan
Tags: denim tuxedo, double denim, most expensive jeans ever, Ralph Lauren
Imagine having endless closet space (big sigh, especially if you live in a Manhattan apartment)- well now you can with Garde Robe luxury wardrobe storage and valet service. Now that’s living the high life. Denim Therapy had the opportunity to get a closer look into the Garde Robe lifestyle closets and ask them a few questions.

Denim Therapy: How do you recommend storing denim (do you fold them, hang them up on hangers—which kind?
Garde Robe: Denim is functional in storage, just like in wear. We leave an impression on our denim. A personal tread is uniquely contoured on denim given the elements you afford it and the frequency in which you wear it. So for storage, you have to consider how often you both wear and wash your jeans. Separate the everyday jeans from the nicer, occasional jeans. Everyday jeans are likely washed more frequently, therefore the shrink and fade are expected, unlike what you’d want from your usually more expensive, occasionally worn jeans. If you like the washed denim look of whiskers and honeycomb, then creases and fades shouldn’t be a bother, just fold your jeans. Lay them flat and face up, fold long with rear pockets facing, take them and fold to meet over top of pocket, fold remaining waistband towards self, and last, fold once more to cover waistband. Stack.
Denim is an American standard, and jeans have become acceptable in many professional work environments. Therefore, you probably have those solid color jeans you’d like to keep from wrinkle or fade, jeans you can wear to work or dinner with a sharp jacket or nice shoes. Keep these less worn, nicer jeans on a skirt/pant hanger with clips in your closet. It’s best to use a hanger with non abrasive clips, without sharp teeth. The clasp should have a smooth, rounded edge, or simply use foam padding for cushioning. Hang your jeans free and open from the waistband, never from the leg hem, as this creates a bottom heavy hang, which creates stress on the denim. Remember; never fold your nice jeans over a hanger bar, as it will undoubtedly create unwanted fade lines and creases.
Today, a trend, believe it or not, must also be considered for denim storage. Dry, pre wash cotton denim is fast becoming the new fad. Better known as raw denim, these untreated jeans require a specialist’s cleaning, unless you intend to shrink and fade the denim yourself. Many boutique denim dealers will recommend you not wash raw denim for months, to better outline the wear you provide them. The idea is for the denim to map your figure, and give it an identity of your own. In fact, they’ll jokingly recommend your floor as the best place to store them. I say keep raw denim how you like, that’s the fun of it.
DT: On average how many articles of denim do your clients have?
GR: Garde Robe clients keep a dozen or so pair of jeans with us through each season, often the heavy denim during the Spring/Summer season, and the lighter denim during the Fall/Winter season. Denim skirts don’t seem to be a popular trend right now, but you can find a short skirt or two in a Spring/Summer season. Though, denim trends constantly change in the fashion world. A staple you can find in almost any closet is a light denim jacket.
DT: What kind of brands of jeans do you see in their closet?
GR: The new Decades Denim line by Cameron Silver is all the rage. (You can read our Decades Denim review as well as our exclusive interview with Decades Denim to get a better insight). Men & women Garde Robe clients alike wear a variety of the staple jean brands, such as Levis, Gap, or Lucky. The more fashion-forward type client tends to wear brands such as Earnest Sewn, J Brand, Genetic, or 7 For All Mankind. For women clients, I’d say Ralph Lauren or Armani is most the most abundant jean brand found in a Garde Robe closet. For men, I’d say the classic Levi’s brand.
DT: How do you take care of their jeans as far as cleaning (detergent brands, dry cleaning methods) and/or repair?
GR: We’ve all had the experience of a pair of jeans bleeding or shrinking in wash. It’s important like any garment, to read and follow the care instructions for each and every pair of denim jeans we own. Follow the instructions carefully to keep them looking bright and new, or break all the rules and create the denim you want. I’d always recommend washing denim by hand, if not professionally. If you do machine wash your jeans, I’d recommend separating and washing your jeans individually in a cold wash to prevent bleeding & shrinking. Wash inside out with all buttons or zippers unfastened. Use a half-sized amount of color guard detergent of your preference. Wash on a gentle or hand dry cycle. When done, tumble dry on a low heat, never high. Remove from dryer when still damp to touch. Dry flat.
DT: When your clients travel how do you pack their jeans?
GR: We either fold them as described in question one. If they request a wardrobe box, we’ll hang them as described in question one.
DT: Is there any specific season to wear denim or do you feel it’s all year round? Or perhaps certain denim for certain seasons (you can elaborate)?
GR: Denim originally was used as a utility fabric, for blue-collar workers due to durability. It wasn’t until the 50′s that denim became a fashionable fabric amongst the teenagers. Rock ‘n’ roll’s rise was parallel in its popularity. Today, denim is popular with all ages throughout the world. It isn’t exclusively casual. To learn more about Garde Robe please visit their website here. And let’s see if you can manage to DIY the next time you feel like doing some spring cleaning!
– Jackie Racer
Tags: 1950's, 7 for All Mankind, American standard, Armani, cameron silver, Closets, decades denim, denim jackets, Earnest Sewn, fall, Gap, Garde Robe, Genetic, J Brand, Levi's, Lucky, Ralph Lauren, raw denim, rock n roll, spring, summer, winter

Using a predominantly warm color palette of yellows, rusty reds, browns, and even pink to cooler greys, crisp whites, and blues, designer Simon Spurr takes a modernized version of dapper British man, and takes him into The Big Apple. But don’t be fooled, having had stints at design houses such as Calvin Klein and Ralph Lauren, the U.K. native knows a thing or two about American style. So, what happens when the two worlds meet? We get an ultra luxe meets toned down, easy, modern aesthetic.
Among the preppy staples of three-piece suits, coats, and precisely tailored blazers, Spurr gets the cool factor by incorporating high quality, ultra-premium jeans. The perfect piece in any borderline foppish wardrobe. Here are our favorite denim looks from his Spring Summer 2011 collection:

Images from www.spurr.tv
Browse the rest of the collection, and more from Simon Spurr here.
— Sandoval Gomez
Tags: British Style, Calvin Klein, premium jeans, Ralph Lauren, Simon Spurr