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Introducing Ralph Lauren Black Label Denim

Launching today: Ralph Lauren‘s empire just got even bigger with Ralph Lauren Black Label Denim, a premium denim range for men.   “The collection features luxe, ultramodern denim for men in deep monochromatic hues bearing an industrial sensibility, with fashion-forward fits and signature accents.  Iconic pieces such as peacoats, shirts and trenches are reinvented in the finest fabrics.”  Expect to find skinny, classic straight legs, moto cross jeans, cargos, wide-leg pleated trousers jeans and even denim sport coats.  Unlike Ralph Lauren’s previous, more conservative denim offerings, Ralph Lauren Black Label is trendier: waxy coatings, authentic whiskering and abrasions, oven bake processes, nicking and subtle pigment staining, over dyeing and pigment coatings.

Ralph Lauren Black Label Denim, a new premium denim range for men.


Ralph Lauren Black Label Denim, a new premium denim range for men.

As this is a full collection, men can also shop for complements in gauzy jersey knits, leather shirts, jackets in denim-blue, cashmere sweaters.   The denim collection will retail between $225-$450 for jeans, with t-shirts and shirts from $80-$350 and outerwear from $395-$1,295.   Ralph Lauren Black Label Denim is also available this week in select Ralph Lauren stores and department stores, as well as Ralph Lauren online.

—Kathy Ng Hassan

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Posted Aug 23 2011 in Denim Menswear » Denim News
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