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Springa Spring 2012 Recycled Footwear, Plus Q&A With Organico Showroom

We first spotted Springa’s shoes at PROJECT NY via Organico Showroom, and we’re still drooling over the fact that these Italian-made sneakers are created from 100% recycled materials. (Yes, that includes denim.) Each pair of shoes is produced in the Tuscan countryside using 1950s vulcanization equipment, for an extra-special handcrafted touch. So even though the raw materials–Hawaiian shirts, striped cotton, tire inner tubes–may be sourced from Berlin, New York, or Paris, the process is quintessentially Italian.

Check out our exclusive interview with Organico Showroom’s Marc Ernst about the line and what’s next for fall 2012!

Most popular shoe style so far?
Springa Aloha (vintage hawaiian shirt lining) and Springa Camo (camouflage in cotton canvas) are the two most popular Spring 2012 styles–each features one of a kind trim and details that are Springa signatures.

What exactly makes Springa’s shoes distinctly Italian?
Each Springa sneaker is made by hand using restored 1950’s vulcanizatto machinery–the cotton canvas, suede, and linings are individually selected to ensure that each shoe is one of a kind–assembled in a process that takes more than two hours for each shoe using artisan manufacturing techniques passed down from generation to generation.

Are there plans to expand the variety of materials used in the future?
Dead stock 13 oz denim, vachetta (vegetable dyed) leather, Carhartt pants, silk neckties, and cotton sailcloth (cotton canvas from sailboats) are recycled and hand finished in Springa’s Fall 2012 collection.

What kind of person do you see wearing these shoes?
Springa is for the individual–our mantra is “escape the industrial mindset”–people immune to mass trends.

How would YOU style a pair of these shoes?
Springa is all about personal style–mixing and matching pattern, color, and materials. For him, mixing the Camo with a tonal herringbone or plaid pant and for her, the Aloha hawaiian print with a batik dress or mini skirt.

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—Brie Hiramine

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Posted Apr 20 2012 in Denim News » Interviews

Q&A with The Queen Of E.vil: T-Shirts To Style Your Fav Jeans With

Searching for the perfect t-shirt to rock your fall denim with? We’ve got the answer! And it’s designer Aimee David, better known as the Queen of E.vil (don’t worry, it sounds way more goth than it is). Be sure that once you don one of her semi-sparkling, pop-color, audacious tops and pair them with your jeans, from acid wash to dark wash, you’ll be fashion royalty yourself. Witty, inspiring, exciting… we love this line! And we got the behind-the-scenes scoop for you in this Q&A…

queen of evil t shirt perfect fall top

Denim Therapy: Let’s start from the beginning. How did you know you wanted to be a designer?

Queen of E.vil: I always liked to standout- in high school I was voted most original- I loved concepts and graphics and color combinations.

DT: Do you have any pre-designing rituals?

QoE: Just to live my life authentically; To let life give me sound inspiration.

DT: Describe the person that represents your ideal target customer.

QoE: Someone who has a voice- or wants to connect with new and interesting people through fashion statements.

DT: Do you have any favorite/least favorite denim trends right now?

QoE: I thought I would like the jeggings from Hue– but I was dissapointed with the fit. I like J Brand.

DT: Any favorite denim brands? Or denim stores?

QoE: Jbrand. I used to wear Paige denim but after two kids loosing and gaining  weight… I just stick to one brand-no time to mix it up.

DT: How do you style your denim and tees? And where would you be going in them?

QoE: Everywhere. We need a nice versatile formal clever jean skirt or denim stretch dress—that’s missing… Snap to it Ms. J Brand!!!


You can visit the E.vil Boutique at 666 Broadway, New York City.

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—Jackie Racer & Michelle Christina Larsen

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Posted Aug 10 2011 in Denim News » Interviews
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