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Behind Public School’s Second Coming


“The ascent of New York menswear label Public School hasn’t been the bump-free upward glide that their much-buzzed-about status would suggest. BoF sat down with designers Dao-Yi Chow and Maxwell Osborne, and stylist Eugene Tong, whose expert touch has helped put the young label’s fresh mix of sportswear and tailoring on the fashion radar, to discuss the brand’s rebirth.

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“I think people give me more credit than is due,” says Eugene Tong, senior style director at Details magazine, who styles the presentations of the burgeoning New York menswear label Public School. Tong is being humble. In fact, the fashion editor and stylist is arguably the quiet force behind the ascent of what is one of America’s most promising young fashion brands.

When it comes to womenswear, stylists with a sharp editor’s eye have long been one of the most potent weapons in a designer’s arsenal. Carine Roitfeld (Tom Ford, during his Gucci years), Melanie Ward (Helmut Lang) and Venetia Scott (Marc Jacobs) are amongst the most prominent examples, whose personal style and unerring eye have helped showcase a designer’s vision to maximum advantage. But on the menswear front, the phenomenon is less common.

Tong is an especially rare case: a consultant and collaborator who both personifies the label’s ideal customer and happens to be a leading tastemaker, known for having his finger on the pulse of the menswear market and composing compelling looks that a wide range of men want to wear…” (Read more)

Via Business of Fashion.

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Posted Jan 08 2014 in Denim News

Public School Features Entry For The CFDA Swarovski Award Collection


Menswear Award Nominee Public School unveiled their one-of-a-kind Kink BMX bicycle designed for The CFDA Swarovski Award Collection. Designers Dao-Yi Chow and Maxwell Osborne crystallized the entire  bicycle frame with over 7,000 “Jet” black Swarovski Elements crystals. The bike retails for $2,500 at NYC boutique Fivestory.

Nine designers, including Public School, nominated for the 2013 CFDA Swarovski Awards were invited to create an original “objets d’art” utilizing Swarovski Elements crystals. Beginning May 21, each exclusive creation will be displayed and available for sale at Fivestory. Proceeds will benefit Free Arts NYC, a non-profit organization that provides under-served children and families with a combination of arts and mentoring programs geared towards boosting self-confidence and resilience.

Public School Features Entry For The CFDA Swarovski Award Collection

The guys from Public School are always up to something awesome. Keep up with them on facebook for the latest.

—Raffael Flores-Contreras

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Posted May 23 2013 in Denim News
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