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Prospective Flow Spring Summer 2012


Are you ready to get down and dirty?  As we mentioned previously from our Class Tradeshow Report back in February, we developed major crushes on some new denim brands, including Prospective Flow, a Japanese denim brand which features vintage washes.  When we spoke to spokesman Herbert Johnson, who is part of the team that makes up Prospective Flow, he told us about their “Hundred Year Wash,” and other vintage washes in which they incorporate real motor grease or color-match soil samples to get that heirloom denim look.  Scroll down to view the new spring-summer 2012 lookbook via the photo gallery!

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We at Denim Therapy understands what it means to wear a pair of raw denim for several months straight, but you can get the look of well-worn denim here without the chafing and smell.  For Spring-Summer 2012, also look for their rusty-colored jeans, which look somewhat like it was bathed in a terracotta sandstorm.  You can find Prospective Flow at Church Boutique.

—Kathy Ng Hassan

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Posted Jul 19 2011 in Denim Fashion » Denim Menswear

CLASS Tradeshow Report


In its seventh season, the CLASS Tradeshow has organized a showcase of independent, high-end and newcomer apparel, footwear and accessories brands at Siren Studios in Hollywood. The open plan of each display (no dividers or walls) helps buyers seamlessly float from one brand to the next. We saw some really cool new denim brands that are carried at select specialty boutiques (Neuw Denim, Prospective Flow, Sucker Jeans) and other more known premium jeans labels that are carried at larger retail chains (BOSS Orange, Kill City, Rock & Republic, WeSC).

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? Click below to read our picks from CLASS! ?
(more…)

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Posted Feb 14 2011 in Denim News » Events
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