Welcome to your morning dose of denim news, links, sales, and other irresistible glimpses of inside info. Catch up on what’s happening (and what’s definitely not happening) and browse our personal picks after scanning the web this morning. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Project Global Trade Show (#projectshow) is in its second day in New York City. Lots of denim brands are exhibiting, and Denim Therapy is on the scene to cover it. Look for our latest updates throughout the day.
2. True Religion is launching their Spring-Summer 2012 campaign today. The brand itself revamped their e-commerce site, for a smoother user experience. Their new range of jeans for women and men incorporate subtle details and finishes while retaining the True Religion brand heritage. Look for more coverage of the True Religion campaign launch on Denim Therapy.
3. As you know, Kanye West has fallen in love with being a fashion designer (we spotted him recently at Pitti Uomo Men’s Fashion Week). His early influence was his mom. “My Mom would wear blue jeans with a fur and an embellished “Cosby Show” sweater : ) to pick me up from school.” (via Twitter)
4. Denim-driven online retailer Lamb & Flag has opened up a new brick-and-mortar store in Brea, California, with another one in the works. By the way, they carry brands like [blanknyc], Kill City, Levi’s Made & Crafted and WeSC.
—Kathy Ng Hassan
Tags: #projectshow, Kanye West, Lamb & Flag, PROJECT Global Trade Show, True Religion
On day 2 of our PROJECT Global Trade Show coverage we got to chat with Helen Soulmiotis, senior account executive of Raven Denim. Loved by many-a-celebrity (the aptly named bootylicious Megan Fox short is a clear indiction of how much she loves the brand), the LA-based Raven is definitely one to watch. As a complement to their already popular women’s line, the brand is launching a men’s line. We absolutely fell in love with the Max trouser (most popular piece in their men’s line), which adds a relaxed twist to the classic trouser. All of the denim is imported from Italy and Japan and comes in washes that compliment any wardrobe. From high waisted that don’t make you look like a mom, to indigo rinsed trousers that elongate the leg, Raven denim is definitely something we’re raving about (yes, pun intended).
Images via Raffael Flores Contreras.
— Ashlee Mellowes
Tags: Classic Trouser, Helen Soulmiotis, los angeles, megan fox, PROJECT Global Trade Show, raven denim