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MiH Jeans Does British Heritage To Perfection For Pre-Spring


MiH Jeans is known for their British heritage vibe, classic color schemes, and sophisticated take on sportswear… and their pre-spring collection is no exception! Denim Therapy stopped by the showroom recently to get a sneak peek at the line and chat with the MiH jeans showroom team, Marisa and Patricia. They showed us one must-have after another, like a crisp high-waisted flare with front fly detail stitching in both black and white, a relaxed fit boyfriend jean (perfect for cuffing and pairing with literally anything—even the wash is a match-all classic medium), and a gorgeous saturated straight leg.

The tops in the collection are the icing on the cake, ranging from semi-sheer blouses to v-neck tunics and striped preppy knits with shoulder button detail. We also saw two amazing statement jackets implementing elegant sherling and bright red fringe… and while that may sound outlandish for MiH, they execute with the cleanest of aesthetics.

mih jeans pre-spring denim preview

 

 

An original MiH poster hangs above the desk at the MiH jeans headquarters, and it reads, “In 1969 while the world was busy putting man on the moon, here at Made In Heaven we were busy creating the best jeans on earth”.

We think that passion still very much plays through in the brand’s image and the clothing itself.

 

Photos by Raffael Flores-Contreras.

—Michelle Christina Larsen

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Posted Oct 18 2011 in Denim Fashion » Reviews: Brand

Hilfiger Denim Amps Up The Prep Factor


Last season Hilfiger Denim turned up the volume, got their mosh pit on, got loud and we loved it! Tough act to follow? Perhaps. Did they do it? Oh, yes! For Spring Summer 2011 Hilfiger Denim takes their new found rowdy voice and throws a whole lot of  Varsity and Americana style, giving us a campaign that screams Preppy. Of course this is nothing new for the Hilfiger brand, but with a playful and too cool for school attitude thrown into the mix they’ve managed to keep it young, and in turn have given their signature aesthetic a new appeal. And, needless to say, it definitely doesn’t hurt that they’ve brought back pretty young things Hyoni Kang and Cole Mohr for another round. Here are some of our favorite images from the campaign:

hilfiger_denim_ss2011_color_ahilfiger_denim_ss2011_color_dhilfiger_denim_ss2011_color_jhilfiger_denim_ss2011_chilfiger_denim_ss2011_color_bhilfiger_denim_ss2011_color_mhilfiger_denim_ss2011_ghilfiger_denim_ss2011_color_e

For more images from the campaign go here and to view the promo video for the campaign go here.

— Sandoval Gomez

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Posted Jan 06 2011 in Campaigns » Denim News
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