We introduced you to Stone Craft after we ran into the brand at Coterie in September—you’ll recall the wild prints, vivid colors, and hand-administered designs. Says the brand, “Stone Craft is a premium denim collection that brings back the true California lifestyle with several extensions of the line using printed pants and hand-designed patterns. The concept came to Orly Dahan, designer for the collection while on recent travels. This exciting line is bringing a fresh, new take in the denim world and it will be a strong influence in the premium denim market.” A print and denim expert, Orly Dahan had a line in the late ’80s called Surf Fetish (love the name, don’t you?) that was centered around the art of hand-made prints on finished garments—a lifestyle brand with a super CA emphasis on distressed pants and shorts. He hasn’t strayed far from his original vision.
The line’s styles range from women’s prints, solids, and radiant hues in slim leg, skinny, boot cut, and wide leg flare. Cuts for men include straight leg, relaxed fit, and boot cut. They also come in a wide range of washes and prints. The jeans will be available at major department stores soon… We’ll keep you posted!
Stay tuned for an exclusive Q&A with Orly Dahan!
—Michelle Christina Larsen
Tags: california lifestyle, colored denim, hand-made, orly dahan, pink jeans, premium denim brand, silk screen, stone craft denim, surf fetish
We’ve established that Wrangler is exponentially rising as a “cool” premium denim brand—especially overseas—and their latest lookbook has some more evidence to this point. With a hint of attitude that reminds us of Diesel marketing (without the pro-stupid slogans and overt sexual liberation), models pose against stone greys and cement backdrops. Denim-on-denim combos are recurring, with mixed wash styles on both genders (we love one combo that pairs cuffed light wash jeans with a medium-dark wash workshirt and knit vest). Plaids in blue and red color ways, vintage-inspired sweaters, leather jackets, and furry hats are styled into the shoot effortlessly—soak up some of this FW’11 fashion inspiration! A bit more on the concept of this lookbook below…
“Mark your territory is the FW11 season theme: Wrangler urges its clientele to customize their own jeans. To give each pair a life of their own. Mark your territory extends Wrangler’s brand signature. We are animals. Like animals we are compelled to mark our space and our belongings, to leave our stamp. Tagging, tattooing, branding: these are primal animal impulses. In FW11, we challenge consumers to ‘Mark Their Territory’.”
—Michelle Christina Larsen
Tags: Fall 2011, fur hats, LookBook, mark your territory, mens denim, premium denim brand, womens denim, Wrangler