J.Crew are releasing their own line of U.S. made premium denim, called Point Sur Denim. Fans of J.Crew are gearing up to fill in their denim collections with this exciting release, which offers up options like Japanese selvedge denim that’s pre-broken in in a luxe white and classic blue jeans with handmade hardware.
Their vision for this endeavor? Their website reads, “You know those vintage jeans you go on an all-out search to find after you see them on some cool girl? Well, these are those jeans.” Color us intrigued.
So what’s the point of releasing an entirely new denim collection when J.Crew already does denim? Apparently, they are targeting denim-heads like us. As Tom Mora, Head of Women’s design at J.Crew, told Racked: “We still love our J.Crew denim, but it definitely reaches a broader audience. [Point Sur] is going after those die-hard denim lovers… [We’re] playing with proportion, playing with rise, to make it really unique and special.”
Images via Racked and J.Crew. Shop Point Sur Denim here.
Tags: buy denim online, classic blue jeans, denim news, j.crew denim, Japanese selvedge, Point Sur Denim, selvedge denim, selvedge jeans, white jeans