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Weekly Round Up: Our Best Denim Posts of the Week

Missed out on anything this week? We make catching up easy with our round up of the most exciting blog posts we cooked up for you in the past seven days. You’re welcome!


1. Navajo Treading: Wildfox Jeans S/S 2011Wildfox, who has built their reputation on being an American vintage inspired brand gives us just that for their Spring Summer 2011 Jeans Collection… Keep reading! ?

2. The Art in Easton Men’s 2010 LookBook—Easton, a denim label from Indonesia, has imbued their artsy, music-scene collaborative into everything they do.  Their partners consist of musicians, DJs and a photographer, who are embedded across the globe… Keep reading! ?

3. Bohemian Grunge: PlayMe Jeans S/S 2011—Known for their unapologetic, bold, and in-your-face designs, PlayMe Jeans shows us a slightly softer side in their Spring Summer 2011 campaign… Keep reading! ?

4. Cheryl Cole Factors In Current/Elliott Jeans—Singer Cheryl Cole wore a pair of Current/Elliott Legging jeans on her way to the “X Factor” finale rehearsals last Friday in London.  Doesn’t she look cute in her festive holiday outfit?… Keep reading! ?

5. Street Style Round Up: Fur Makes A Comeback—Straight off the runway and right onto the streets, fur is everywhere this season. So much in fact that it’s easy to say that the once controversial item of clothing has definitely made an official comebackKeep reading! ?

6. Pastel Palette: M2F Brand Spring 2011 Lookbook—The whimsical pastels and barefoot models in M2F Brand Denim’s spring 2011 lookbook call to mind the freshest spring breeze as the ice forms over the city pavement. We daydreamed our way through the pages of individually dyed and treated denim cuts in their signature “Clear H20? colors, like Starflower, Tiger lilly, and BluebellKeep reading! ?

—Michelle Christina Larsen

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Posted Dec 20 2010 in Denim Therapy

Bohemian Grunge: PlayMe Jeans S/S 2011

Known for their unapologetic, bold, and in-your-face designs, PlayMe Jeans shows us a slightly softer side in their Spring Summer 2011 campaign. However, all things considered–especially what the brand has shown us before–it is anything but shy so don’t expect anything boring. Shot by photographer Jason Lee ParryPlayMe Jeans keeps with last seasons nineties grunge vibe that we loved, but throws in a hint of modern bohemia worthy of Coachella Fest. So, get ready to press play and rock out to your favorite tunes in your distressed jeans and rocker tees, and look forward to the Spring Summer season  because you’re going to love what PlayMe Jeans has in store.  play_me_jeans_ss2011_e



images from

Shop PlayMe Jeans online at Revolve Clothing and Karmaloop.

Sandoval Gomez

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Posted Dec 17 2010 in Campaigns » Denim News

First Look: Joyrich S/S 2011 Lookbook

If you loved PlayMe Jeans then it’s no surprise that you’ll adore Joyrich, if you don’t already do. After all, one of the founders of the edgy jean-based line is also the brain behind this more RTW based collection. One thing definitely stays consistent though; a sense of whimsy playfulness and a love for all things eighties and nineties. Here’s a first look at the Joyrich S/S 2011 lookbook:



We’re loving the bounce between animal prints, biker-bar leathers, Irish plaids, and of course the great use of denim. As a matter of fact, you’d be surprised how many of the pieces in this collection actually are denim as they come in prints and washes that make them seem otherwise. Amazing!

Check back for more images from the lookbook, and be sure to stay tuned for coverage of the Joyrich S/S 2011 runway show during L.A. Fashion Weekend!

Sandoval Gomez

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Posted Oct 28 2010 in Uncategorized

Stop, Rewind, PlayMe Jeans

By now I’ve made it quite evident that I fancy the nineties. So, when I came across an image of  PlayMe Jeans during the Joyrich S/S 2011 show  during L.A. Fashion Weekend at Sunset Gower Studios that exuded nothing but the nineties I definitely had to look into it, and all I have to say is the following: sometimes less is more, but with PlayMe Jeans more is definitely more.


Where you expecting grunge? We’re leaving that look for the guys this time. As for the ladies, let’s not forget that the nineties also had a bit of posh and sex appeal—think more Madonna during her Jean Paul Gaultier days and incorporate the slightest bit of grunge. From body-conscious leather corset tops (minus the pointed conical cups), some slightly higher-waisted silhouettes, sheer tops with contrasting bras showing through, and splashes of the iconic Gaultier gold, it is all there. Finish it off with combat boots and touches of ditsy florals,  and in true “classics with a twist” fashion we get a modernized nineties look.




Loving  PlayMe Jeans? Shop them on!

Are you fancying the nineties just as much as I am? Then stay tuned, you wont want to miss my look into Joyrich S/S 2011 during L.A. Fashion Weekend 2010!

—Sandoval Gomez

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Posted Oct 26 2010 in Uncategorized
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