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TEXTILE Elizabeth & James’ First Campaign Is Inspired by The California Desert


Ashley and Mary-Kate Olsen‘s more casual spinoff collection, TEXTILE Elizabeth & James, recently took a road trip to the California desert to shoot its first brand campaign, featuring pieces from its summer and fall 2011 collections.  Inspired by a 1969 trip to Joshua Tree, California, Ashley and Mary-Kate packed up their team and drove to Palm Springs to produce a photo shoot using a variety of camera set ups to produce a collage effect.  Produced in two parts, we get to feast our eyes on Textile by Elizabeth and James jeans, part one here.  Just launched last spring, TEXTILE Elizabeth & James has generated a lot of buzz around this brand which features denim.  Love this new collection as much as we do?  Stay tuned for part two!

TEXTILE Elizabeth & James' first brand campaign is inspired by the California desert.




A few selections from the new collection is currently available, such as the Jimi Jean in lightning wash ($195) at Neiman Marcus online, and the Bleached Bianca Shirt ($175) at Net-a-Porter online.  The rest, such as the Jimi Jean in midnight wash ($195) is available at Saks Fifth Avenue online and other high-end retailers from August 1.

 

—Kathy Ng Hassan

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Posted Jul 14 2011 in Campaigns » Denim Fashion
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