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Moda Operandi- An Exclusive Q&A: Lauren santo Domingo


If you need the latest in fashion and can’t wait until it hits the stores, you’re in luck. Moda Operandi has arrived. The brainchild of Aslaug Magnusdottir and Lauren Santo Domingo, Moda Operandi is the first online luxury fashion retailer to allow members to pre-order tomorrow’s styles today through a flash trunkshow. We had the opportunity to speak with Co-Founder and style authority, Lauren Santo Domingo (a Vogue Contributing editor to say the least of her fashion expertise), to discuss her new business venture and gain you exclusive membership access to Moda Operandi!

moda-operandi_aslaug-lauren

Denim Therapy: Lets start from the beginning. What inspired you to get this Website off the ground? How exactly does it work?

Lauren Santo Domingo: The website has been a long time coming. We have been working on it for over a year and a half and launched during New York fashion week. My business partner and I had long wanted to go into business together but the world did not need another personal style or street style blog. Moda Operandi offers access to designer showrooms and allows members to shop like an editor; A privilege that I am lucky to have had.

DT: Tell us some designers that you carry and about the denim they offer?

LSD: We are gearing up for London fashion week right now… We have a great group of Brits like Erdem, Peter Pilotto, Christopher Kane, Marios Schwab. These collections showed to great reviews and hey are sometimes hard to come by. So our flash trunk shows are quite possibly the only place to secure these looks.

DT: What are some of your favorite denim brands? And where do you shop for them?

LSD: I love Stella McCartney for high waisted and Balenciaga for skinny jeans. Derek Lam did a fabulous high waisted jean for Spring, hat I am lusting after right now.

? Click below to continue reading this exclusive interview!  ?

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Posted Mar 31 2011 in Denim News » Interviews
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