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Abbey Lee Kershaw Gets Saucy for Moussy


Of-the-moment model Abbey Lee Kershaw gets super-saucy for Moussy‘s Fall 2010 campaign. Moussy is a Japanese streetwear brand with a heavy emphasis on sex appeal and denim. The ads won’t run in glossies here, but the shots you’ll find at Fashion Gone Rogue create a similarly fulfilling experience between seductive ad and consumer.

Shot by Yasutomo Ebisu, this set makes head-to-toe denim basics look as magnificent as eveningwear. The extreme perm adds a playful touch, and darling Abbey even makes a spelling error in her black-marker love letter. A bit of naivety mixed with sex appeal creates something playful and notoriously Japanese—a perfect playing field for versatile denim looks.

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moussy-japan-fall-2010-denim-campaign-denim-therapy-1

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See the full campaign here.

—Michelle Christina Larsen

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Posted Oct 30 2010 in Campaigns » Denim Fashion
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