Searching for the perfect t-shirt to rock your fall denim with? We’ve got the answer! And it’s designer Aimee David, better known as the Queen of E.vil (don’t worry, it sounds way more goth than it is). Be sure that once you don one of her semi-sparkling, pop-color, audacious tops and pair them with your jeans, from acid wash to dark wash, you’ll be fashion royalty yourself. Witty, inspiring, exciting… we love this line! And we got the behind-the-scenes scoop for you in this Q&A…
Denim Therapy: Let’s start from the beginning. How did you know you wanted to be a designer?
Queen of E.vil: I always liked to standout- in high school I was voted most original- I loved concepts and graphics and color combinations.
DT: Do you have any pre-designing rituals?
QoE: Just to live my life authentically; To let life give me sound inspiration.
DT: Describe the person that represents your ideal target customer.
QoE: Someone who has a voice- or wants to connect with new and interesting people through fashion statements.
DT: Do you have any favorite/least favorite denim trends right now?
QoE: I thought I would like the jeggings from Hue– but I was dissapointed with the fit. I like J Brand.
DT: Any favorite denim brands? Or denim stores?
QoE: Jbrand. I used to wear Paige denim but after two kids loosing and gaining weight… I just stick to one brand-no time to mix it up.
DT: How do you style your denim and tees? And where would you be going in them?
QoE: Everywhere. We need a nice versatile formal clever jean skirt or denim stretch dress—that’s missing… Snap to it Ms. J Brand!!!
You can visit the E.vil Boutique at 666 Broadway, New York City.
—Jackie Racer & Michelle Christina Larsen
Tags: aimee david, fall fashion, hue, J Brand, perfect t-shirt, q&a interview, queen of e.vil, what to wear with jeans
The wonder twins Ashley Olsen and Mary-Kate Olsen launched their newest project, Stylemint, on July 1st. The line features monthly collections of limited edition T-shirts (the ultimate compliment to your favorite denim cut-offs this summer). Ashley explained, “There’s nothing better than a simple chic and versatile T. When it’s done right, you just know. That’s what we do at Stylemint.”
The brand is membership-based and aims to create a unique, personalized shopping experience for each customer through interactive styling advice, a blog, behind-the-scenes videos, and the T’s themselves. Check out some of the promo shots for the brand by Terry Richardson below.
Learn how to use the website and build your personal style profile at the Stylemint website.
—Michelle Christina Larsen
Tags: ashley olson, denim cut off shorts, mary kate olson, new fashion label, perfect t-shirt, stylemint