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We’re Taking Rachel Zoe’s Advice On The AllSaints + Not For Sale T-shirt Collection


The perfect skinny jeans require the perfect t-shirt. Once you establish this equation, it’s just a matter of the right blazer and accessories. We’re totally intrigued by The AllSaints + Not For Sale T-shirt CollectionRachel Zoe plugged it this morning and caught our attention. Not For Sale is a non-profit anti-human trafficking group, to which proceeds from these rad tees will go. You can do your part to prevent forced labor and human trafficking around the world while scoring something stylish for your closet. Win/win? We think so.

not-for-sale-all-saints

They retail at $65.00. Shop the collection here.

—Michelle Christina Larsen

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Posted Oct 26 2011 in Campaigns » Denim News

Q&A with The Queen Of E.vil: T-Shirts To Style Your Fav Jeans With


Searching for the perfect t-shirt to rock your fall denim with? We’ve got the answer! And it’s designer Aimee David, better known as the Queen of E.vil (don’t worry, it sounds way more goth than it is). Be sure that once you don one of her semi-sparkling, pop-color, audacious tops and pair them with your jeans, from acid wash to dark wash, you’ll be fashion royalty yourself. Witty, inspiring, exciting… we love this line! And we got the behind-the-scenes scoop for you in this Q&A…

queen of evil t shirt perfect fall top

Denim Therapy: Let’s start from the beginning. How did you know you wanted to be a designer?

Queen of E.vil: I always liked to standout- in high school I was voted most original- I loved concepts and graphics and color combinations.

DT: Do you have any pre-designing rituals?

QoE: Just to live my life authentically; To let life give me sound inspiration.

DT: Describe the person that represents your ideal target customer.

QoE: Someone who has a voice- or wants to connect with new and interesting people through fashion statements.

DT: Do you have any favorite/least favorite denim trends right now?

QoE: I thought I would like the jeggings from Hue- but I was dissapointed with the fit. I like J Brand.

DT: Any favorite denim brands? Or denim stores?

QoE: Jbrand. I used to wear Paige denim but after two kids loosing and gaining  weight… I just stick to one brand-no time to mix it up.

DT: How do you style your denim and tees? And where would you be going in them?

QoE: Everywhere. We need a nice versatile formal clever jean skirt or denim stretch dress—that’s missing… Snap to it Ms. J Brand!!!

 

You can visit the E.vil Boutique at 666 Broadway, New York City.

 

—Jackie Racer & Michelle Christina Larsen

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Posted Aug 10 2011 in Denim News » Interviews

Ashley Olsen and Mary-Kate Olsen’s StyleMint: The Perfect T-Shirt For Your Jeans


The wonder twins Ashley Olsen and Mary-Kate Olsen launched their newest project, Stylemint, on July 1st. The line features monthly collections of limited edition T-shirts (the ultimate compliment to your favorite denim cut-offs this summer). Ashley explained, “There’s nothing better than a simple chic and versatile T. When it’s done right, you just know. That’s what we do at Stylemint.”

mary-kate-ashley-olson-denim-cut-offs-style-mintsclear

The brand is membership-based and aims to create a unique, personalized shopping experience for each customer through interactive styling advice, a blog, behind-the-scenes videos, and the T’s themselves. Check out some of the promo shots for the brand by Terry Richardson below.

 

Learn how to use the website and build your personal style profile at the Stylemint website.

—Michelle Christina Larsen

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Posted Jul 04 2011 in Denim News
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