Doesn’t this campaign remind you of a certain global American fashion brand? The Pepe Jeans Autumn-Winter 2011 campaign seems to be infused with a bit of Ralph Lauren. Not that it’s a bad thing. As much as we’re loving the Bohemian style of this collection—which, by the way is really on-point—we can’t help but be distracted a tad by the model who looks like the prototypical Ralph Lauren poster girl. Also referencing Jim Morrison (note the leather vest-clad model), some tribal themes, sueded vests with beaded fringe elements and fur lapel coats, the collection couldn’t be more Hippie chic. Call it what you will; we like what Pepe Jeans is bringing to denim lovers today: how to channel a youthful, carefree, slightly rebellious—yet refined—jeans lover in all of us.
Images via BKRW Denim.
—Kathy Ng Hassan
Tags: Pepe Jeans, Pepe Jeans Spring-Summer 2012