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Pepe Jeans Autumn-Winter 2011 Evokes Refined Hippie Chic

Doesn’t this campaign remind you of a certain global American fashion brand?  The Pepe Jeans Autumn-Winter 2011 campaign seems to be infused with a bit of Ralph Lauren.  Not that it’s a bad thing.  As much as we’re loving the Bohemian style of this collection—which, by the way is really on-point—we can’t help but be distracted a tad by the model who looks like the prototypical Ralph Lauren poster girl.  Also referencing Jim Morrison (note the leather vest-clad model), some tribal themes, sueded vests with beaded fringe elements and fur lapel coats, the collection couldn’t be more Hippie chic.  Call it what you will; we like what Pepe Jeans is bringing to denim lovers today:  how to channel a youthful, carefree, slightly rebellious—yet refined—jeans lover in all of us.


Images via BKRW Denim.

—Kathy Ng Hassan


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Posted Oct 20 2011 in Campaigns » Denim News
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