On Tuesday, Women’s Wear Daily (WWD) held a Denim Forum at the Hollywood Roosevelt Hotel in Los Angeles, to bring together some of the fashion industry’s top denim designers, innovators and emerging influencers for keynotes on trends, markets to watch and marketing strategies. Speakers included the denim industry’s pioneers and top executives: Maurizio Donadi (Levi’s XX), Fran?ois Girbaud (Marith?+Fran?ois Girbaud), Adriano Goldschmied, Ron Herman, Peter Kim (Hudson Jeans), Paul Marciano (Guess, Inc.), Stefano Rosso (Diesel SpA), Jeff Rudes (J Brand), and many others.
From left: Adriano Goldschmied, Paul Marciano and Fran?ois Girbaud.
Images courtesy Stefanie Keenan/Women’s Wear Daily. Special thanks to Johnny Pinto, The Denim Guy.
Stay tuned for further coverage of the WWD Denim Forum, coming to you next week!
—Kathy Ng Hassan
Tags: Adriano Goldschmied, Citizens of Humanity, Denim Forum, denim summit, Diesel jeans, Francois Girbaud, Guess jeans, Hudson Jeans, J Brand, Jeff Rudes, levi's xx, Maurizio Donadi, Mister Freedom, Paul Marciano, Peter Kim, Ron Herman, Stefano Rosso, WWD
If any denim brand wants to go global in Europe, then presenting their Fall-Winter 2011 collection at the Bread & Butter tradeshow in Berlin was the place to be. On Wednesday, Guess debuted their FW2011 runway presentation to its European audience of potential buyers. Guess heads Paul and Maurice Marciano were in Berlin, hosting a special “after party”; proving their commitment to cementing Guess’ presence in Germany and Europe. As for denim apparel and jeans, everything was styled in a mix of American-rugged meets on-trend European LookBook poster child flair. There seems to be a clear divide between the men’s and women’s collections for Fall-Winter: the women’s collection is very feminine and skinny, while the men’s seem predominantly “manly”; jeans were distressed, vintage-washed, slim or tapered fit, but not necessarily skin tight and clean looking. This is perhaps due to Guess’ “Traveler” theme, where you might envision dusty roads and journeys across continents. Going “Back to the Roots,” Guess has pulled key pieces from their archives and updated their iconic denim cuts for this collection.
Source: Guess PR.
— Kathy Ng Hassan
Tags: Bread & Butter, Guess, Maurice Marciano, Paul Marciano