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Hudson Jeans Fall 2011: Featuring Patrick Schwarzenegger & Georgia May Jagger

Just in time for last week’s Fashion’s Night Out, Hudson Jeans launched their new fall 2011 video campaign via Facebook, featuring new face Patrick Schwarzenegger in his debut modeling campaign. As the male counterpart to Georgia May Jagger, the denim brand’s It Girl, the attention that Patrick is attracting will certainly put a spotlight on the brand’s jeans for men. Hudson has amped up their cool factor by signing the two political and Rock royalty progeny, respectively. Shot in black and white, the short films are somewhat of a voyeuristic screen test, which features Patrick and Georgia speaking a bit. You can catch glimpses of Patrick’s father and Georgia’s mother in the various camera angles. If you were at Saks Fifth Avenue Beverly Hills on Fashion’s Night Out, then you might have seen Patrick, who made an appearance to meet Hudson Jeans shoppers near their wildly popular cigar roller booth.

For more information, go to Hudson Jeans online.

—Kathy Ng Hassan

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Posted Sep 14 2011 in Campaigns » Denim News

Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

1. How skinny can you go? Apparently J Brand doesn’t think they’ve gone skinny enough. They’re now marketing their “instant classic”, the “Super Skinny Power Stretch”. Is this sexy, or just too tight?

2. Get ready to covet the next limited edition Chanel nail polish hue! They all seem like must-have’s, but this one has our office sprinting towards the pre-order line. They’re inspired by denim, and they’ll be available Sept 8th.

3. This just in… Kate Hudson has a great sense of humor. She was photographed photographing the paparazzi while they were stealing shots of her in (appropriately) Hudson jeans.

4. Check out this Levi’s UK “Go Forth” ad that was pulled off the air in light of the recent riots.

5. Patrick Schwarzenegger is modeling for Hudson Jeans—look up! Yes, that’s Arnold’s oldest son. You know what? good for him. We’re glad to see these kids making strides and carrying on with their careers and education despite the excessive negative media attention.

—Michelle Christina Larsen

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Posted Aug 19 2011 in Denim News
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