Remember Paper Denim & Cloth? We do, and they’re back as a ready-to-wear line via an innovative Instagram campaign called The InstaShoot. Instagramers can view behind the scenes images from the Spring-Summer 2013 lookbook, with a sneak preview of a few looks. Paper Denim first launched in ’99 with a look book of Polaroids shot by the co-founder Alex Gilbert. The brand is being re-introduced in a similar fashion, using the modern version, Instagram. Also, Chantel Valentene (of Resin Denim fame) is now Creative Director. We’re looking forward to seeing more from the Paper Denim reboot!
Follow Paper Denim & Cloth on Instagram at @paperdenimcloth or go to Paper Denim & Cloth online to stay updated.
—Kathy Ng Hassan
Tags: Paper Denim & Cloth, Paper Denim & Cloth Spring-Summer 2013
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