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Paper Denim & Cloth Relaunches Via Instagram


Remember Paper Denim & Cloth?  We do, and they’re back as a ready-to-wear line via an innovative Instagram campaign called The InstaShoot.  Instagramers can view behind the scenes images from the Spring-Summer 2013 lookbook, with a sneak preview of a few looks.  Paper Denim first launched in ’99 with a look book of Polaroids shot by the co-founder Alex Gilbert. The brand is being re-introduced in a similar fashion, using the modern version, Instagram.  Also, Chantel Valentene (of Resin Denim fame) is now Creative Director.  We’re looking forward to seeing more from the Paper Denim reboot!

Paper Denim & Cloth: InstaShoot SS2013

Follow Paper Denim & Cloth on Instagram at @paperdenimcloth or go to Paper Denim & Cloth online to stay updated.

 

—Kathy Ng Hassan

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Posted Jul 30 2012 in Campaigns » Denim News
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