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Sally Jonsson Smolders In Paint-Splattered Denim For Rodeo Magazine

Ombre dyed-hair is the latest marker of cool girl nonchalance, which Sally Jonsson nails in this new Tobias Lundkvist editorial for Rodeo magazine, partnered with graphic, paint-splatter prints. Despite minimal accessorizing, everything’s still visually interesting with paint strewn in varying degrees all over black jeans, ripped jeans, shorts, shirts, and even shoes. It’s a nice change of pace to see something in an editorial that you may not be able to afford, but always have the option to DIY. Grab paint, grab jeans, and go to town!

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Images via Fashion Gone Rogue

—Brie Hiramine

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Posted Mar 05 2012 in Denim Fashion » Editorials

Romantic Rights: April77 x Calla Denim Collaboration

Denim brand April77 and textile designer Calla Haynes collab’d recently to create a denim capsule collection titled “Romantic Rights”—a dreamy, rock’n’roll, textured rendition of your classic jean staples. Pieces include three pairs of low-waisted jeans (erk!), two denim jackets, and a sleeveless dress. The prints are stellar, but the price is up there. Jeans are $385, jackets are $465, and the dress is $365. Calla elaborates below:

“The brand, CALLA, is based on the idea of relaxed luxury, so it was important to me to propose jeans to my client. I asked April 77 to work with me because they are just honestly my favourite denim brand!  I wear them all the time. For this collaboration, we discussed mixing our two worlds together into a theme called ‘Romantic Rights’ – a vision that is both romantic and very rock and roll. For the print designs, I imagined a girl, in love, at a summer music festival and how she feels.  I tried to communicate the heat, the nature and the music in abstract patterns.” —Calla Haynes.



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It’s all available now at Opening Ceremony.

—Michelle Christina Larsen

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Posted Feb 23 2012 in Denim Fashion
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