Paige Premium Denim has taken colored denim revival to a whole new level. Moving past the basic, mundane hues every brand has seemed to introduce this season, Paige welcomes Spring/Summer 2012 with bright and effervescent pastel hues. The fun, flirty colors come in Paige’s staple skinny cut, the Verdugo. Pixie, Mandarin and Mint are the newest neon additions, what other colors would you like to brighten up your wardrobe this season?
Adorable celebs Emma Roberts and Kaylee Defer dropped by DenimHabit‘s latest location in NYC’s Meatpacking District to celebrate their Big Apple opening on October 18th. Brands on demand, 7 For All Mankind, DL 1961, Hudson Jeans, and Paige Premium Denim are just a few of the poisons you can pick at this retail hot spot to satisfy your… well, denim habit. You’ll find them at 346 West 14th Street, with hours that change almost daily (we love how you can shop later on the weekends, in case you leave the house at night and hate what you’re wearing—don’t laugh, we’ve all done it).
Paige Denim has done a collection refresh for Fall 2011 by offering trendy color denim in most of their classic fits. Look for “black cherry”; “fir green”; and “scarlet.” Already a popular denim staple for women, Paige Adams-Gellar has definitely brought her jeans for men up front and center this fall in sophisticated and on-trend fits “for the man who has great fashion sense but who doesn’t want to look overdone.” We’re particularly pleased that Paige Denim has brought on some eye candy via the stars of this video: It Girl model Poppy Delevingne (sister is Cara of ASOS fame), and hunky Colin Owens (Ashton Kutcher’s body double in “No Strings Attached”).
When basic classics and a slight touch of glam come together in unison, they make a killer combo that we like to call ‘rock steady’. Paige Denim seems to follow this anthem, (or should we say define it) in their new Fall 2011 Lookbook. It features ultra-appealing denim pieces set to launch just in time for the leaves to start turning, worn by British Pop Model Poppy Delevigne. The line has a strong emphasis on detail, such as chunky zippers. Classic Washes come into play, along with not so classic colors, such as burgundy and fire engine red, (perhaps a fall trend to look out for.) We love the women’s line, but ultimately have a soft spot for the Men’s, which is a blend of more traditional style and colors but nonetheless, seem to ooze sex appeal. Who doesn’t love that?
Paige Premium Denim Super-Tanzania. Photo: Paige PR.
Unlike its current denim shorts in the Tanzania wash, Paige Premium Denim has kicked it up a notch with the Super-Tanzania wash: a super stretch jean which comes in the Verdugo Jegging and the Curson Cargo (coming September). The jegging comes without the trademark waistband lining, for added flexibility. Cargo skinny jeans are super hot right now, so if you dare to go military-camouflage crazy, then this is the jean for you. Note: the Super-Tanzania wash is not currently listed on the Web site. Contact your local store or retailer for pre-orders.
Rachel Bilson in the Paige Jimmy Jimmy Skinny. Image via Paige USA PR.
Sometimes, a girl needs some direction in the denim department. With so many brands out there, where do you start? Consider Paige Premium Denim. The brand prides itself on its expert fit. Known by insiders for its butt-lifting abilities and comfort — a special cotton fabric lining inside the waistband — Paige is a jean that you could wear all day. Worn by petite celebs and tall supermodels, Paige Premium Denim has a lot of styles to choose from.
And, another incentive for trying them out, if you’re still unsure, a good selection of the ladies’ jeans are on sale at Gilt Groupe for under $100. Look for Peg Leg, Boot Cut, Flare, Ankle, and shorts styles.
This is exciting. Paige Premium Denim is throwing a joint sample sale with a Michael Stars, a quintessential SoCal tee shirt brand that has grown to be much more. I hope they have plenty of Shine tops and jeans-friendly tanks for wear-it-now instant gratification. Otherwise, the $40 Paige Premium jeans deal for men and women sounds mighty good.
Via 944 Magazine:
Saturday 06.12.2010 @ 8:00am
Venue: Los Angeles
Paige Denim Sample Sale wth Michael Stars
Saturday, June 12
8 am – 3 pm
12955 South Chadron Ave., Hawthorne, CA 90250
Paige Premium Denim isn’t just about denim anymore. As many other denim brands such as Acne and True Religion have done, has expanded into leather sportswear. In addition, Paige is in collaborations to produce shoes and bags.
Founded by Paige Adams-Geller, a former fit model, Paige Premium Denim has a huge following often seen on celebrities such as Penelope Cruz, Nicole Ritchie, and Gisele Bundchen, to name a few.
(Photo credits: Penelope Cruz – Stefanie Keenan/WireImage, Nicole Ritchie – Ahmad Elatab-SaleemElatab/Splash, Gisele Bundchen – Carlos Vila/David Krieger/Bauer-Griffin)
???One of the things that has been growing in the Paige brand is nondenim categories, like ponte and twill,??? Adams-Geller explained, adding nondenim now accounts for 20 percent of the business.
???Leather has always been a passion of mine,??? she said. ???I love shoes, bags, purses, the beauty of it. There is so much versatility and texture and color and weights. Leather is probably the most fascinating material to work with other than denim because there are so many things you can do with it.???
???One of my favorite uniforms has always been a leather jacket with a pair of jeans,??? Adams-Geller said. ???You can??™t go wrong.??? (WWD)
We certainly agree with Adams-Geller, there is nothing more bad-ass and timeless than great fitting jeans paired with a rockin’ leather jacket. You definitely can’t go wrong.
So, look out for the leather goods, Paige will begin shipping five styles of lambskin jackets and a pegged pant in July. They wholesale from $200 to $325.
I don’t know why I hadn’t thought of it before, but, why haven’t car companies spun off a line of designer jeans? Haven’t you walked into your dealership for your usual maintenance appointments, and noticed the display of branded merch? I suppose making a pair of jeans is a whole other game, but, why the heck not?
Like a vehicle purchase, we look for the same things: sleek design, functionality, handling, and plenty of leg room. Not sure there’s one pair of jeans that has it all yet, but here are some good ones to check out:
Handling. And I mean how soft it feels.
Handling. Feels great around the waist and comfy, too.
Plenty of leg room at 36" inseam.
More room in the thigh and a straight leg to stay slim and elongated.
Try to say that fast three times! Reverse (the spawn of Revolve Clothing) is having a Paige Premium Denim Pop-Up Sale, and you’re invited. Paige Premium Denim is a favorite of mine, partly because of the attention to detail they take in making a quality pair of jeans, from the inside-out; and, partly because the jeans fit so well and feel so luxurious inside, that you feel like your assets are boosted without having to wear the tightest jeans in existence, or sport a Kim Kardashianesque prosthesis. You’ll find Paige Premium Denim’s Blue Heights, Jimmy, Laurel Canyon, Lou Lou, Manning, Roxbury, Skyline, and more for under $100, and in various cuts (straight, cropped, skinny, peg leg, flare, petite, Boyfriend, et al.). Sale starts at $79.
Also check out the Primp Pop-Up Sale for cutesy animal print thermals, pants, sweaters and hoodies. Sale starts at $29. Sales end 1/9/2010 9 a.m. PST.