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Paige Denim Relaunch, #PaigeBlue Debut

A month or so back, Paige Denim teased us a bit about #PaigeBlue on Twitter, so we dared to ask whether this was a new spin-off collection. We were sort of in the ballpark. Turns out, Paige has relaunched as Paige Denim, omitting the “Premium” in the name, eliminating PPD for the men’s denim line, and incorporating both mens and women’s collections into the new Paige Denim brand. The new Web site launched on Monday, November 7, featuring a bolder and cleaner new look. And, Paige Blue is also the name of their new proprietary bright blue wash. The new Paige Denim officially launches for Spring 2012. Stay tuned for more on Paige Blue!

Go to Paige Denim online to read their manifesto.

—Kathy Ng Hassan

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Posted Nov 10 2011 in Denim News
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