Hitting the streets of New York or La tonight for Fashion’s Night Out tonight? It’s a notoriously crazy experience navigating foot traffic in and out of hyped-up events in crammed boutiques, tripping over celebrities, spinning prize wheels and who knows what else—but if you have the right map, it can be tons of fun. We’ve got you denim heads covered with 5 spots to shop for men’s and women’s jeans in LA and NY on FNO 2013.
Earnest Sewn’s Fashion’s Night Out Soiree
What: Celebrate FNO with Earnest Sewn. Special haircuts and manicures provided by Trumans, braids for women by Tyler Villa, liev music, and more.
Where: Meat Packing Strore. 821 Washington Street, New York
When: 6:00PM – 10:00PM
Denim Habit’s Recharge Station
What: Celebrate Fashion’s Night Out at Denim Habit with DL1961, Stylelite and Ninteen Sixtyone, with a chance to get styled by Stylelite’s editor-in-chief Verena von Pfetten. Snacks, music, and great sales!
Where: 346 West 14th Street, New York
When: 6:00PM – 9:00PM
GUESS Fashion’s Night Out
What: An “I <3 NYC” themed evening of shopping, sipping, and sweets. Enjoy DJ beats, mini-makeovers, mini-manicures, and challenge your friends to foosball or ping pong! GUESS models will be showcasing the latest looks from the fall collection.
Where: Multiple locations! 575 5th Avenue and 537 Broadway in SoHo, plus the Marciano store, 514 Broadway.
When: 6:00PM – 11:00PM
Topshop FNO Party Feat. The Misshapes
What: The Misshapes take the stage from 6:30PM – 9:00PM amidst makeovers, raffles, and sales. Now is the perfect time to grab a pair of high waisted denim jeans for fall!
Where: 478 Broadway, New York
When: 6:00PM – 11:00PM
Opening Ceremony’s Noraebang Karaoke Party
What: OC puts a spin on things this year with a Korean Karaoke party, hosted by Solange Knowles, Miguel, Hyoni Kang, Ed Droste, and Carrie Imberman. Soundtrack by Kill the DJs, featuring MC by Karaoke Killed the Cat. Limited-edition prints with artwork from the book by Terry Richardson, Terence Koh, Marcel Dzama, Marc Hundley, and Andrew Kuo will be on display and available for purchase.
Where: OC at the The Ace Hotel, 1190-92 Broadway, New York
When: 6:00PM – 11:00PM
Kitson LA x Bleulab
What: Kitson is joining forces with Bleulab, Reversible Collection for Fashion’s Night Out! Sip on drinks from Tortilla Republic and jam to the tunes of DJ Jordan Jones.
Where: 115 South Robertson Boulevard, Los Angeles
When: 6:00PM – 9:00PM
La Brea Block Party
What: Streets closed for block party featuring World Denim, American Rag, What Goes Around Comes Around & More! Food trucks, photo booths, cocktails, DJs and more.
Where: 181 S. La Brea Avenue, Los Angeles
When: 7:00PM – 11:00PM
Urban Outfitters & Cheap Monday FNO Bash
What: Urban Outfitters and Cheap Monday team up for a dance-friendly FNO party featuring live music from YACHT, a DJ set by White Arrows, free beer, and denim give-aways.
Where: Space15Twenty, 1520 N. Cahuenga Blvd, Los Angeles
When: 7:00PM – 10:00PM
Paige Denim FNO Party
What: Paige Denim is celebrating FNO with style blogger Sincerely, Jules’ #UniquelyPaige window display at the Robertson Blvd boutique.
Where: 116 N Robertson Blvd, Los Angeles
When: Windows unveiled at 6:00PM.
Beverly Center’s FNO Fashion Show
What: The Beverly Center is celebrating Fashion’s Night Out with a runway show, featuring styles by True Religion, Diesel, J. Lindeberg, and others. Celebrity appearances, on-site stylists, and shopping incentives are just some of the perks.
Where: 8500 Beverly Boulevard, Los Angeles
When: Red carpet arrivals begin at 5:00PM, followed by opening ceremony at 6:30PM. Fashion show begins at 7:00PM.
In New York? Stop by SoHo where our editor MC will be doing some DIY magic on limited edition FNO t-shirts from 6PM – 10PM! Visit her on the 4th floor. 504 Broadway, New York City.
Happy Fashion Week!
Tags: bleulab, denim sale, discount denim, Earnest Sewn, Fashion's Night Out, Guess jeans, kitson la, los angeles, mens denim, New York, Opening Ceremony, Paige Denim, womens denim
Williamsburg Garment Co. is designing denim for the people: quality over quantity at the closest you’ll get to factory direct prices. Founder, owner, and head designer Maurice Malone (who’s no stranger to the denim business—he’s served as head of design and project manager to a top freelance denim design studio for over ten years) says one of Steve Jobs‘ famous quotes sparked the company’s beginning: ”Think Different”. And different, he’s doing it. With the utmost in fabric quality, pristine washes, and some serious neighborhood pride (all fits are named after Streets and Avenues in Williamsburg, Brooklyn), WGC is about to be the new favorite brand of every denim snob on the East Coast (and those of us who just want an awesome product we can afford). Read on to find out how all of this started, and where it’s headed.
Denim Therapy: Lets start from the beginning. What inspired you to get this brand off the ground?
Maurice Malone: I went into business with virtually no money by today’s business standards. My love and passion for design is what inspires and drives me. My knowledge, experience and limited budget drove me to come up with the formula for this brand. I can’t out-BIG any company, so I made being a small my advantage.
I approached launching this brand inspired by Apple’s “Think Different” campaign, Steve Jobs, Facebook and Opening Ceremony’s marketing power.
DT: How does WGC differentiate itself from the hundreds of popular denim brands afloat right now?
MM: Retailers like me because I can deliver a great product at nearly factory direct prices, allowing them an incredible mark-up on product that is among the lowest priced and highest quality in their stores. For consumers looking for a great pair of jeans, my product is a no-brainer. Pay an extra $100 or more to be branded with labels on your jeans or save $100 and get a pair of jeans: a better product with no outer labeling. Our branding is in our unique coin pocket, subtle logo on the inside of the waistband.
DT: We could probably talk for pages about this unique business model for WGC, but let’s talk product. Do you have any pre-designing rituals?
MM: I constantly remind myself to keep it simple and clean. Quality, Fit and Simplicity are the core goals of the product. Low pricing is achieved through streamlined operations, production savvy and putting less in my pocket. WGC is not a brand selling the consumer a lifestyle, image or marketing to a specific segment. Product is increasingly becoming secondary in today’s market, but we’re making a high quality product competing with jeans upward of $200, for less then $100.
No, this isn’t a new idea, and I don’t pretend it to be. But when you look at my product inside and out, there’s a huge difference between brands that claim this kind of quality at low prices, while they’re driving costs down by using low quality fabrics, inferior construction and high volume to lower their prices. I can beat big volume brands because I’m not profit driven. I don’t have all the expenses (sales commissions, warehousing, staff, returns, etc).
I’m a “small time operation” doing “small time business”. That’s my advantage.
DT: Describe your ideal target customer.
MM: I see the brand product based, so I don’t really have a target customer as much as I have a target retailer. I would like to see the brands consumer acceptance as wide as Levis… but while Levis offers both low price/low quality and high price/high quality, my goal is to be at a lower retail price than Levi’s, and never lower quality (or sell hideously washed styles). As for my target retailer, I’m aiming for better stores I can partner with to deliver their customers a product that will have them excited about the next shipment.
DT: What would be your dream collaboration? Any plans of that in the future?
MM: I would be happy collaborating with Opening Ceremony, Barney’s and Lane Crawford in my first year, along with a few other select retailers. I showed Opening Ceremony the collection recently and they loved it. I have an in with Lane Crawford that’s panning out too—fingers crossed.
All in due time—right now I’m all over the place doing everything single handedly. One week I’m building the website, one week I’m designing, one week it’s all about production… then there’s my blog, the freelance design I do, production for other brands… I don’t have time to waste, so I have to plan carefully. Basically, the coming weeks are all about promoting and pitching. And besides pitching a story to CNN recently, you’re my first real interview, so when the brand becomes a hit, you can claim breaking the story!
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high-end labels rather than vice versa. How much does street style influence your designing?
MM: To me, small blogs have the big impact as opposed to big corporate media outlets. It’s the difference between the shopping experience of department store and a small shop where the owner is greeting you from behind the register. Blogs are a bigger part of my marketing plan then my designing inspiration. My goal is to have personal relationships with a thousand blogs around the world.
DT: How do you see your jeans being styled?
MM: Clean, mature and tasteful. It’s not a loud, youthful or trendy brand.
DT: Can you give us hint about what’s next?
MM: Well, you know you’re doing something right when investors start calling you before your product has even shipped. I’ll be expanding to a full collection for Fall 2012. I’ve been asked by one of my factory partners to open retail stores next year with their backing (which I am seriously considering). I’ve been rejecting wholesale operation backing as it would destroy the entire formula.
Above all, I can tell you I won’t be in the business of chasing profits. I believe if you make a good product, offer good customer service and work smart, profits will success will happen.
Check out the men’s and women’s styles from the line below:
Huge thanks to Maurice for this insightful Q&A—be sure to check out Williamsburg Garment Co. online, on facebook, and on Twitter.
—Michelle Christina Larsen
Tags: denim for less than $100, denim under $100, factory direct price, maurice malone, Opening Ceremony, Steve Jobs, williamsburg garment co
Across the deliciously broad spectrum of potential jean wear-ables available right now, a few pieces stand out as gems the denim-hungry shopper should pause to ponder. Some have just hit the shelves and some are recycled looks from spring (which, with the right styling, carry over seamlessly), but the common thread is evident: Intense style with a dash of playful intrigue. Mix and match our picks below with your filmy tees, cable knit sweaters, and brown leather boots for fall.
1. Double-pocket denim collar shirts are the most happening item on the market right now, appearing in variations at every price point! This versatile top will work into any ensemble. Pixie Market Denim Top ($93) – buy it at Pixie Market.
2. It’s no secret that we love Siwy–their chic, incredible fit comes with a complimentary dose of street-smart sex appeal. Try these poly-elastic blend bottoms with a high-rise back. Siwy Jeans Rose Velour in Linger ($195) – buy it at REVOLVEclothing.
3. Princess seams add attractive contour to this denim pencil skirt, while an edgy wash and zip-front are good for class all day and the dance floor afterward. MY LOVELY JEAN Denim skirt ($168) – buy it at YOOX.
4. Here’s an adorable soft-pleated skirt that won’t be a major investment. The big roomy pockets and flouncy bow-tie in the front are too sweet to pass up. Life In Progress Denim Swing Skirt ($23) – buy it at Forever21.
5. This cut-out argyle top has plenty of negative space opportunity for layers with pop colors or lace blouses. Pieced Argyle Boatneck ($170) – buy it at Opening Ceremony.
6. Still a favorite on the scene, the boyfriend jean looks super-cute paired with heels, Keds, and lace-up wedges alike. Mix up boyish appeal with your lady charms! DEBI Boyfriend Jeans ($180) – buy it at DIESEL.
7. Some of us may be window shopping on this one, but it’s no sin to be inspired by the higher end options out there! This gorgeous utilitarian denim jacket is a classic in essence, and you’ll look as fierce as an aviator without having to lift a finger. Alexander McQueen Strong-shouldered denim jacket ($1,785) – buy it at Net-A-Porter.
8. Art school darlings, Jackson Pollock fans, and any who wish to turn heads, there’s no better way to do it than a pair of high contrast jeans with an intense print like this. Proenza Schouler High Waist Painted Jeans ($550) – buy it at Opening Ceremony.
9. No sense stopping with basic woven silhouettes—this unexpectedly sexy denim brassiere is structured, stylish, and just one click away. We love the contrast black band around the hem, too. Dungaree Denim Bra ($44) – buy it at TOPSHOP.
Gents… stay tuned for the mens’ edition!
—Michelle Christina Larsen
Tags: Alexander McQueen, denim trends, Diesel, fall 2010, Opening Ceremony, Pixie Market, Proenza Schouler, shopping guide, Siwy