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One Teaspoon Wants Us to Resist, Revolt & Rebel For Spring 2012

Australian denim brand One Teaspoon is trying to push the boundaries a bit for their latest Winter 2012 campaign entitled, “Resist. Revolt. Rebel.”  Technically, Australia is entering winter, so this is the Spring campaign to us.  We’re just not sure what to think of their woodland photo shoot.  Punctuated by ghostly images and processed with tea stain filters, the edgy, rebellious vibe seems to indicate a new direction for the brand.  One Teaspoon is getting quite popular, thanks to online retailers like ASOS, who helped put this Australian brand on the map.  First known for their cute denim cutoffs (check out their ultra fringey shorts!), now they want us to believe their jeans are for badass girls.  Like their mantra indicates, “Stay Weird.”  We think mission accomplished.

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The collection is available at One Teaspoon online.

—Kathy Ng Hassan

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Posted Mar 07 2012 in Campaigns » Denim Fashion

Denim Worn 10 Ways: From Canadian Tuxedo to Outback Summer, by RUSSH Magazine

Apparently, Australians love their denim, and RUSSH Magazine is out to prove it.  How?  Well, there’s certainly more than 10 ways to wear your denim (Canadian Tuxedo style or half-naked wise), but this editorial entitled “SERGE” (photographed by Dean Podmore) pays homage to Boyfriend jeans, drop-crotch jeans and double denim outfits in multiple variations for a breezy Australian summer.  Featured brands include Citizens of Humanity, Dr Denim, General Pants, G-Star Raw, MINKPINK, One Teaspoon, Neuw, True Religion, and Wrangler.  The editorial is fun, flirty and sexy—as if the girl is saying “nothing comes between me and my (insert favorite jean here).”

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Model: Rosie (Chic Management).  Images via RUSSH Magazine.

—Kathy Ng Hassan


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Posted Dec 07 2011 in Denim Fashion » Editorials

One Teaspoon, Eight Denim Styles

Fashion blog Studded Hearts posted a lookbook of summery styles by Australian fashion label One Teaspoon.  We were instantly smitten by the frayed and destroyed denim shorts that look like they were created in a heat of passion (note the sideways shreds).   Featured below are eight ways to rock your denim, plus more gallery images to browse for ideas.  The entire collection is available now at ASOS, so acquiring One Teaspoon’s edgy denim cut offs and the tamer—but just as yummy—pink Boyfriend jeans and Rocker-Boho-inspired separates are just a mouse click away.

One Teaspoon Florence Halter Top With Lace Underlay ($170.34) – buy it at ASOS.


One Teaspoon Vintage Wash Denim Shorts ($50.69) – buy it at ASOS.


One Teaspoon Mickey Cropped Chambray shirt ($134.48) – buy it at ASOS.


One Teaspoon Leather Trim Denim Playsuit ($170.34) – buy it at ASOS.


One Teaspoon Leopard Print Denim Shorts ($134.48) – buy it at ASOS.


One Teaspoon Vintage Wash Distressed Denim Skirt ($80.69) – buy it at ASOS.


One Teaspoon Ripped Boyfriend Jeans (on sale for $57.38) – buy it at ASOS.


One Teaspoon Lace Print Denim Cut Off Skirt (on sale for $52) – buy it at ASOS.

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To shop or view the rest of the One Teaspoon collection, go to ASOS.


—Kathy Ng Hassan


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Posted Apr 29 2011 in Denim Fashion » Lookbooks
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