Australian denim brand One Teaspoon is trying to push the boundaries a bit for their latest Winter 2012 campaign entitled, “Resist. Revolt. Rebel.” Technically, Australia is entering winter, so this is the Spring campaign to us. We’re just not sure what to think of their woodland photo shoot. Punctuated by ghostly images and processed with tea stain filters, the edgy, rebellious vibe seems to indicate a new direction for the brand. One Teaspoon is getting quite popular, thanks to online retailers like ASOS, who helped put this Australian brand on the map. First known for their cute denim cutoffs (check out their ultra fringey shorts!), now they want us to believe their jeans are for badass girls. Like their mantra indicates, “Stay Weird.” We think mission accomplished.
The collection is available at One Teaspoon online.
—Kathy Ng Hassan
Tags: australian denim brand, Fashion campaigns, One Teaspoon
Apparently, Australians love their denim, and RUSSH Magazine is out to prove it. How? Well, there’s certainly more than 10 ways to wear your denim (Canadian Tuxedo style or half-naked wise), but this editorial entitled “SERGE” (photographed by Dean Podmore) pays homage to Boyfriend jeans, drop-crotch jeans and double denim outfits in multiple variations for a breezy Australian summer. Featured brands include Citizens of Humanity, Dr Denim, General Pants, G-Star Raw, MINKPINK, One Teaspoon, Neuw, True Religion, and Wrangler. The editorial is fun, flirty and sexy—as if the girl is saying “nothing comes between me and my (insert favorite jean here).”
Model: Rosie (Chic Management). Images via RUSSH Magazine.
—Kathy Ng Hassan
Tags: Australian brands, Australian denim, Citizens of Humanity, denim for women, Dr. Denim, G-Star Raw, General Pants, jeans for women, MINKPINK, Neuw, One Teaspoon, True Religion, Wrangler
Vanessa Hudgens was recently snapped in One Teaspoon Original Trash Whore Shorts (some name, huh?), while Ashley Tisdale was spotted in a similar style of cut-off shorts: MinkPink Slasher Flick Shorts. Both girls went for the destroyed denim style with white knit tops while Vanessa went denim-on-denim with a Vince Convertible Denim shirt. She paired her shorts with Christian Louboutin leather clogs and a Linea Pelle Dylan quilted leather shoulder bag. Bestie Ashley took a more boho approach, with a Free People floral crop top a and Magaschoni silk cashmere grandfather cardigan. These are two cute looks you can copy this week! Which is your fav?
—Jackie Racer
Tags: ashle tisdale, beastly, Chanel, christian luboutin, cut off shorts, denim shorts, destroyed denim, free people, Mink Pink, One Teaspoon, trasher shorts, vanessa hudgens, Vince
Vanessa Hudgens hides her new chopped locks underneath a beanie (with some light exposure) as she heads to a barbecue but she had no problem showing of her legs in distressed One Teaspoon Hawk High Waist Denim Shorts! She paired them with Love Heals Mountain necklace in dark brown leather and Blu Moon Kimono jacket (recall our kimono robe obsession from yesterday?). She mixed evening with daytime by matching this sexy black bandaeu top with the airy kimono robe and some shades. Perfect outfit to chill with your friends and catch some sun in these last few days of summer…
—Jackie Racer
Tags: bbq style, blu moon, denim and accessories, distressed denim shorts, love heals, One Teaspoon, summer style, vanessa hudgens, vanessa hudgens in shorts
Fashion blog Studded Hearts posted a lookbook of summery styles by Australian fashion label One Teaspoon. We were instantly smitten by the frayed and destroyed denim shorts that look like they were created in a heat of passion (note the sideways shreds). Featured below are eight ways to rock your denim, plus more gallery images to browse for ideas. The entire collection is available now at ASOS, so acquiring One Teaspoon’s edgy denim cut offs and the tamer—but just as yummy—pink Boyfriend jeans and Rocker-Boho-inspired separates are just a mouse click away.
One Teaspoon Florence Halter Top With Lace Underlay ($170.34) – buy it at ASOS.
One Teaspoon Vintage Wash Denim Shorts ($50.69) – buy it at ASOS.
One Teaspoon Mickey Cropped Chambray shirt ($134.48) – buy it at ASOS.
One Teaspoon Leather Trim Denim Playsuit ($170.34) – buy it at ASOS.
One Teaspoon Leopard Print Denim Shorts ($134.48) – buy it at ASOS.
One Teaspoon Vintage Wash Distressed Denim Skirt ($80.69) – buy it at ASOS.
One Teaspoon Ripped Boyfriend Jeans (on sale for $57.38) – buy it at ASOS.
One Teaspoon Lace Print Denim Cut Off Skirt (on sale for $52) – buy it at ASOS.
To shop or view the rest of the One Teaspoon collection, go to ASOS.
—Kathy Ng Hassan
Tags: Australian brand, color denim, cut off jeans, denim shorts, floral jeans, One Teaspoon
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