Denim Therapy

3 Fresh Ways To Wear A Denim Dress


White Jeans After Labor Day? Try This Head-To-Toe Look


Denim Therapy Featured in Glamour


Denim Deals: Jeans for Under $100 At The Outnet


Net-a-Porter’s spinoff site, The Outnet, is having their “we love denim” sale by offering a slew of premium designer jeans for under $100.  Designer, my foot, you might say.  How does $53 for Sass & Bide jeans sound to you?  A variety of designer jeans to choose from.  You’ll find distressed, wide leg, skinny, slouch, high-waisted, and cropped jeans.  Save 50 – 85% off!

Denim Sale Highlights
$81 for Acne

$96 for Current/Elliott

$84 for J Brand

$68 for Notify

$53 for Sass & Bide

$86 for Superfine


Kathy Ng Hassan

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Posted Oct 23 2009 in Uncategorized

WWD News: Levi’s Fetes 75th Anniversary of First Women’s Jeans, Junior Brands Head to School, Ron Arad’s New Creation, New Denim Players See Opportunity


Levi’s Fetes 75th Anniversary of First Women’s Jeans


From WWD ISSUE 09/17/2009


levis1Levi Strauss & Co. is celebrating another milestone this fall ??” the 75th anniversary of its introduction of the first women??™s jeans. 

The San Francisco-based denim giant introduced Lady Levi??™s to the world during the fall of 1934 with the 701 style. The initial target market was women of the West, who were more likely to be engaging in regular outdoor activities or working as ranchers, and had been making due with wearing men??™s 501s. It??™s a story the company believes deserves more attention. 

???People don??™t know the women??™s Levi??™s story as well as they know the men??™s story,??? said Lynn Downey, the company??™s historian. 

???I think the Levi??™s brand has always been known to be a men??™s wear jean,??? said You Nguyen, senior vice president and creative director for the Levi??™s brand. ???We sort of take for granted that it??™s men??™s wear until we dig back into the archives. We were the first brand to really create a jean for her.??? 

Click here to read the full article


Junior Brands Head to School


From WWD ISSUE 09/17/2009


junior-brandIt used to be just the star athletes who brands wanted to recruit in high school. Now it??™s the trendy kids, too. 

From denim to designer, fashion labels are looking at a new frontier for marketing: high schools. Their aim is to outfit the trendiest kids in class in hopes their peers will imitate their wardrobes. Think of it as ???Gossip Girl,??? real time.

???It??™s no longer enough to have a celebrity wearing your clothes ??” it??™s time for us to look at new ways to reach and engage the consumer,??? said Deke Jamison, executive vice president of licensing at YMI Jeanswear, a nine-year-old Los Angeles-based junior sportswear company. ???It??™s about making sure that the kid is actively involved in the brand through new marketing efforts.??? 

So beyond Facebook, MySpace, Twitter and other social networks, fashion labels are adjusting their budgets from spending large numbers on more traditional print advertising and going directly to high schools and college campuses as a stomping ground for marketing initiatives. Junior labels in particular are looking at marketing to students in nontraditional ways ??” forgoing the banners and billboards in favor of more behind-the-scenes actions. Others are looking at partnering with particular schools, working together to benefit the schools, students and the brand. Multibillion-dollar brands like Pepsi and Toyota have been marketing in schools for years ??” with banners at sporting events or at various other on-campus activities ??” and now fashion brands are as well. 

Click here to read the full article


Ron Arad’s New Creation

by WWD Staff

From WWD ISSUE 09/17/2009


ron-arads-new-creationAn arty crowd streamed into the Museum of Modern Art Tuesday night to celebrate the opening of a show from a different kind of designer: the iconic Ron Arad. He is better known for his circular chairs and spiraling book cases than anything wearable??”until now that is.

 In collaboration with the evening??™s hosts, Notify Jeans owner Maurice Ohayon and supermodel Linda Evangelista, Arad has created a purse (which Evangelista proudly modeled). ???I just wanted, like, one of his chairs to carry,??? said the model, a design junkie who had initially been approached by Ohayan to help create an accessory. ???But I said the world doesn??™t need another handbag, unless it??™s something special.???

 True that, so Arad??™s name came up. ???I threw Ron??™s name our there, never thinking he would accept it,??? said Evangelista. ???It was a long shot.??? Not many bags end up on pedestals in MoMA, so everyone must be pleased with the results.

 Among Arad??™s many other fans who showed up to congratulate him and tour the exhibit included Mary J Blige, Ines de la Fressange, David Byrne and designers Behnaz Sarafpour and Richard Chai.

A busy Josh Hartnett stopped by with friends, in between Vladimir Restoin-Roitfeld??™s exhibit and his late dinner at Indochine. ???I??™m heading to Australia next week and then Korea,??? said Hartnett, who is trying to lay low this fashion week and was taking a party break in the museum??™s garden.

Inside, guests were clamoring for the food, done by chef Daniel Boulud. Even the models were scarfing treats like scallops with foie gras and truffle, and sausages and grits.  ???Incroyable, Incroyable,??? said a chuffed Boulud as he watched one twiglike figure cleaning her plate.


New Denim Players See Opportunity

by ROSS TUCKER with contributions from Khanh T.L. Tran

From WWD ISSUE 09/17/2009


rockstar-sushiDespite challenging economic conditions, brands entering the denim market are finding retailers hungry for new product and a bit more confident about business prospects. 

Those launching lines now, amid the first tentative steps out of the recession, might be catching things on the way up. Although expectations are tempered by a heavier dose of realism as a result of the global downturn, the recent round of trade shows in Las Vegas have left new brands feeling there??™s still much opportunity in the market. 

Frank Mechaly found success in the premium market with the 575 Denim label. However, three years in a legal battle with Levi Strauss & Co. over the label??™s name eventually forced him to start a new brand. By the time he began presenting his latest label, Rockstar Sushi, in December, global economic conditions were disastrous. 

???I felt at the time that because of the economy the consumer would change their habits,??? Mechaly said. ???They won??™t completely stop buying product, but my thought was that they would drastically change their buying habits.??? 

Mechaly believed there was little difference in the premium lines on the market. Brands tended to use the same fabrics and same laundry facilities, resulting in a sea of five-pocket premium jeans retailing for $200 with the main difference in the labels, embroidery, stitching or other minor detail. Rather than target a lower price range, Mechaly opted to go to the higher end with Rockstar Sushi and offer a fashion denim retailing for $220. 

The strategy seems to have worked, although Mechaly admits that volume has not been eye popping. The line is being carried by retailers such as Saks Fifth Avenue, Atrium, DNA2050 and Kitson. 

???What we used to have before was, well, we were all living in la la land,??? he said. ???I think we went back to reality. I feel every day that things are getting so much better. I??™m not saying that the crisis is over, but I think at least the worst is behind.??? 

Conditions also forced Mechaly to become more flexible and work closer with his clients. More time is spent on customer service and finding alternative payment structures to enable him to continue working with certain retailers. 

There??™s little doubt that lower prices are enticing retail buyers. Daniella Siri started Recession Denim in April and has gotten the line into more than 60 stores, including Bloomingdale??™s, with retail prices of $80 to $100. She??™s had little trouble getting meetings with store buyers and believes the price for the level of quality she??™s providing is hitting the right chord. 

???I sensed that I was providing [buyers] with something that was very necessary,??? Siri said. ???Everybody said, ???Wow, I like this. This is what we need right now.??™ Some people might complain that times are tough. For me, coming in at this time, I don??™t know anything else, but I definitely think there??™s opportunity out there.??? 

The Vintage Revolution line is the product of Jos?© Juan Marcos Gonz??lez, whose Mexican factory produces denim for brands such as Gap, Polo Ralph Lauren and Lucky Brand, and designer Christine Rucci. The line??™s retail prices range from $77 to $125. Gonz??lez believes the pricing strategy, combined with his background in washing and production, make it an ideal time to enter the market. 

Click here to read the full article


–Nikki Cho Russo

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Posted Sep 17 2009 in Uncategorized

Brooks Brothers Opens First NYC Boutique


The new Brooks Brothers store in Manhattan??™s Rockefeller Center. (Photo By Talaya Centeno)

Brooks Brothers, America’s beacon of preppy ready-to-wear, has opened it’s first NYC boutique in Rockefeller Center.  Although Ralph Lauren’s Polo collection is the usual go-to staple for preppy attire (Ralph Lauren started out as a salesman for Brooks Brothers and later was granted the use of the Brooks Brothers original Polo trademark), Brooks Brothers, who introduced America to the ready-to-wear suit, has been around since 1818 dressing the original American Idols, Presidents Abraham Lincoln and Theodore Roosevelt and even art icon Andy Warhol, to name a few. 

Some interesting historical tidbits, I bet you didn’t know.  In 1896, John E. Brooks, Henry Sands Brooks’ grandson, invented the button-down dress shirt collar after seeing the non-flapping collars on English polo players.   The myth that Abraham Lincoln wore a bespoke black Brooks frock coat when he was assassinated by John Wilkes Booth resulted in Brooks Brothers stopping production of off-the-rack black suits between the years 1875 – 1998.  As a result, the traditional American rule is that black suits are only proper for servants and the dead.

Brooks Brothers modern Black Fleece line, designed by Thom Brown, has been widely successful. So successful that they opened a stand alone Black Fleece store on the corner of 10th and Bleecker.  The collection consists of well tailored jackets, slacks, shirts, skirts, dresses and ties all with the added quirky English flair that Thom Brown is so well known for.

Recently, I purchased a great black and white houndstooth blazer for the fall, not to mention some great madras shirts and a seer sucker suit for the summer. There is nothing more American or classic than a sharp navy blazer, crisp white button-down shirt and khaki slacks by Brooks Brothers. Everyone should own a Brooks Brothers. 

Brooks Brothers Black Fleece Collection:













For a great year round wardrobe staple, invest in a great fitted Brooks Brothers blazer, navy in particular. Wear it with a great pair of jeans, polo or button-down shirt and loafers or ballet flats.  Chic, simple and classic.



Men’s Two-Button Classic 1818 Blazer, $528  Buy It!

Women’s Classic Single-Breasted Blazer, $348  Buy It!











APC New Cure in Raw, $155  Buy It!

Notify Bamboo Skinny Jeans, $216  Buy It!









B Store

B Store

J. Crew

J. Crew


B Store bert 4 oxford shoes, $107 (originally $355)   Buy It!

J. Crew Christiane calf hair ballet flats, $228  Buy It!






Click here for the WWD Brooks Brothers article.


–Nikki Cho Russo

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Posted Aug 14 2009 in Uncategorized

Net-a-Porter End of Season Sale!




Get ready for the summer with a great pair of crisp white jeans to anchor any flawless look from day to evening.  Add a splash of color, a graphic pattern, white on white, black and white, the possibilities are endless!


j-brandj-brand2J Brand Pencil Leg Jeans

Was $170   Now $119








true-religion-julie-denim-jeanstrue-religion-julie-denim-jeans2True Religion Julie Denim Skinny Jeans

Was $210   Now $147







alexander-wang-white-jeansalexander-wang-white-jeans2Alexander Wang Zip Embellished Skinny Jeans

Was $375   Now $262.50






mih-jeansmih-jeans2MIH Paris Cropped Jeans

Was $225   Now $135





notify-orthilia-high-waist-jeansnotify-orthilia-high-waist-jeans2Notify Orthilia High Waisted Jeans

Was $250   Now $175






Add a pair of shoes in a neutral tone (the trend, nudes, so versatile) that goes with EVERYTHING and a statement piece to add a little punch to your outfit.

Sergio Rossi Leather and Wood Sandals, Was $530   Now $265
Malene Birger Multicolored Bead Necklace, Was $295   Now $206.50



















Go Shopping!


–Nikki Cho Russo










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Posted May 18 2009 in Uncategorized

No More Mom Jeans for Mother’s Day!

Whether you are taking your mom out for a fancy brunch or making her a loving homemade breakfast in bed with blueberry pancakes, freshly squeezed orange juice and flowers, surprise her with an extra special Mother’s Day with the perfect fitting jeans.  

We all know that the gift that keeps on giving are a great pair of denim jeans. Find those nasty mom-jeans and throw them in the trash! Make her day (and the rest of the families, especially daddy’s) and get her a pair of great fitting jeans that will boost up her ego and her derriere at the same time! She will be shedding tears of joy and ready for the spring with a fresh new look to show off!




7 For All Mankind Bootcut Crystal Jeans, $245 

Give your girly mom a little glitter with this bleached out bootcut style with crystal embellishment on the back pockets. 

Buy It!









Notify Opium Flare Jean, $76.80 (Final Sale originally $256)

These high-rise jeans have a flat patch pockets in front and back with some flair on the bottom that makes these jeans super flattering on all body types.

Buy It!








Paige Premium Denim Womens Highland Black Pearl Jeans, $179 

These jeans are great fitting and derriere enhancing!

Buy It!







Levi’s® {re-issued} 1966 Skinny Jeans, $49.50 

The modern, dark look of rigid denim with a super-soft feel. The skinny jean for a classic Levi’s look.

Buy It!









Current/Elliott The Super Slouchy Skinny, $237

Jeans for the hip mom who likes the destroyed skinny jean in a slouchy version.

Buy It!










–Nikki Cho Russo

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Posted May 08 2009 in Denim Fashion » Denim News » Trend Alert
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