If you need the latest in fashion and can’t wait until it hits the stores, you’re in luck. Moda Operandi has arrived. The brainchild of Aslaug Magnusdottir and Lauren Santo Domingo, Moda Operandi is the first online luxury fashion retailer to allow members to pre-order tomorrow’s styles today through a flash trunkshow. We had the opportunity to speak with Co-Founder and style authority, Lauren Santo Domingo (a Vogue Contributing editor to say the least of her fashion expertise), to discuss her new business venture and gain you exclusive membership access to Moda Operandi!
Denim Therapy: Lets start from the beginning. What inspired you to get this Website off the ground? How exactly does it work?
Lauren Santo Domingo: The website has been a long time coming. We have been working on it for over a year and a half and launched during New York fashion week. My business partner and I had long wanted to go into business together but the world did not need another personal style or street style blog. Moda Operandi offers access to designer showrooms and allows members to shop like an editor; A privilege that I am lucky to have had.
DT: Tell us some designers that you carry and about the denim they offer?
LSD: We are gearing up for London fashion week right now… We have a great group of Brits like Erdem, Peter Pilotto, Christopher Kane, Marios Schwab. These collections showed to great reviews and hey are sometimes hard to come by. So our flash trunk shows are quite possibly the only place to secure these looks.
DT: What are some of your favorite denim brands? And where do you shop for them?
LSD: I love Stella McCartney for high waisted and Balenciaga for skinny jeans. Derek Lam did a fabulous high waisted jean for Spring, hat I am lusting after right now.
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Tags: Balenciaga, Christopher Kane, Derek Lam, Isabel Marant, lauren santo domingo, Levi's, Louis Vuitton, moda operandi, nina ricci, peter pilotto, Stella McCartney, ungaro, Vogue
Once artistic director at Nina Ricci, the enigmatic Olivier Theyskens has teamed up with Theory in what he calls a “personal project”. Theyskens’ Theory is about to hit the market, and you can find it first on Net-A-Porter. Seeing as the collection is coming from a man who, at the tender age of seven, proclaimed to his parents that he’d chosen Haute Couture for his career path, you can expect marvelous things. Sign up with Net-A-Porter to get updates on the line, including some ultra-chic wide leg jeans.
—Michelle Christina Larsen
Tags: Net-A-Porter, nina ricci, oliver theyskens, theory, Theysken's Theory, wide leg jeans