NSF Clothing has tapped Simon Miller as their denim creative director for the brand’s expansion into denim. For this new partnership, Simon Miller created six different washes in Japanese selvedge denim and one classic straight fit cut. Every pair is made in Los Angeles using a special edition 13-ounce Japanese selvedge denim, with the washes hand-executed through a proprietary 15 to 20 step process. Look for “authentic” shaped fly, lined back pockets, classic gold thread seaming, and tucked-in belt loops. “It’s our approach to hand craftsmanship and sewing details that make these jeans standouts. You know once you wear them,” says Simon.
NSF Denim is available exclusively at top retailers, including: Ron Herman, Fred Segal, Roden Gray and Nordstrom. For more information, go to NSF Clothing online.
—Kathy Ng Hassan
Tags: Japanese selvedge, Nick Friedberg, NSF Clothing, NSF Denim, Simon Miller