The second season from the Korean runway hit Washborn, (remember when we introduced you to them late this summer?) looks like it’s shaping up quite nicely. Currently known for delivering affordable and stylish separates right where we want them most, they’ve treated us to a preview of the lifestyle shots from the Spring 2012 Washborn Lookbook (and we just can’t wait for the warmer days to approach, now that we know what we’re gonna be wearing). Below, Washborn talks about the past, present, and future of this new kid on the block.
Collection Inspiration: “This season we were focused on making playful styles experimenting with patterns and texture. We were inspired by what the women in Seoul are wearing on the street. Women here in Seoul are a lot more daring in ways than Americans and we wanted to add that cool vibe to our collection while making sure the styles are still very wearable.
We think a lot of people think bottoms are boring so I wanted to add new details to ours. We played around with pleats, tribal patterns, stripes, drop crotch details etc to bring out the fun and playfulness of jeans. Jeans at the end of the day are not meant to be serious.”
Fit & Feel of the Jeans: “We use premium Japanese and Korean denim so the feel of our denim is similar to what you would find from an Italian mill or any high end denim mill. And our fit is a super comfortable and shapes to the body. We do tons of fits to make sure it fits exactly as we envisioned and that our customers can feel comfortable running around the city in our jeans all day!”
Materials & Price Range: “Materials are denim, silk, khaki, and more. And prices range from $70-$120″
What’s Next?: “We’ve gotten a great response in the U.S. and hope to continue to expand here. We will be developing larger collections that embody Washborn’s style – and maybe even add Men’s who knows? The sky is the limit here in the states. But definitely we are committed to making premium denim and cool styles at affordable prices. Our prices have been key here.
People are usually surprised at the quality for the price point.”
The brand is available at these two locations online:
Tags: korean denim brand, Korean fashion, korean jeans, new denim brand, spring 2012 preview, washborn denim
We found five real guys online at Lookbook: Peter Adrian, Adam Gallagher, Blake Jacobsen, Tim M and Denny Wenny, wearing Doctrine Jeans in their own way. These are five guys with different personal styles and body types. After all, shopping for jeans can be tricky. Do you often ask yourself, “Sure, those jeans look great on that model, but could I pull it off?” Check out the gallery and see if you can’t totally rock a pair.
Just launched last fall, Doctrine Jeans women and men’s denim is currently currently available at select upscale department stores including Saks
. Stay up to date on Doctrine Jeans online at Facebook
—Kathy Ng Hassan
Tags: Doctrine Denim, Lookbook.nu, men's jeans, mens denim, new denim brand, slim jeans, straight leg jeans
If you’re looking for the three F’s of denim ( fit, function, and fabric) then the newly redesigned brand Serfontaine is one you should check up on. They forgo the latest trends in denim for everlasting staples to add to your wardrobe. Sound good? Read on for our exclusive interview.
Denim Therapy: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
Serfontaine: Serfontaine is a premium denim brand which utilizes the latest in design and fabric technology, to achieve jeans that are made to fit your body. Serfontaine is the first premium denim brand to create an entire jean collection with Bi-Stretch technology infused with T400 fiber, a far superior stretch technology to spandex or Lycra. We separate ourselves from other brands because we have 360 degree stretch due to the X-fit Lycra plus Supima Cotton is incorporated into the jeans, also known as the Cashmere of cottons.
DT: Describe the (man/woman/man or woman) who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Serfontaine: The jeans are designed with women in mind that are discern, assertive, individualistic, doesn’t follow trends but understands fashion.
DT: Can you give us hint about what’s next?
Serfontaine: In the next collection we will have flared jeans, and some more luxurious jeans.
DT: Favorite celeb wearing your brand?
Serfontaine: In the previous collections we had various celebs wearing our jeans. My personal favourite would be Sienna Miller, however I can only speak for myself in this matter.
Tags: exclusive interview, lycra, new denim brand, q&a, Serfontaine, Sienna Miller, supima cotton