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MC Reviews NEUW Denim Mid-Rise Marilyn Skinny Jeans

MC tried on a pair of mid-rise Marilyn Skinny Jeans from NEUW Denim recently and hasn’t stopped talking about them since. You can see the jeans in action here (look at the photo on the left—it moves!), and check out what she has to say below.



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What was your first thought when you tried them on?

My first thought was how I love high-waisted and mid-rise jeans!  The wash is gorgeous and the details (like the side pocket stitch and the small metal hoop on the belt loop) set these apart.

Where/when would you wear these?

I’d wear these with crop tops and shirts that give the opportunity to show off the higher waist (tucket in, etc). On this particular day I was freezing so I put my vintage Levi’s jacket over the ensemble, but originally it was my summer-beckoning neon yellow crop top and my open-toe 80%20 shoes.

I’d obviously also wear them while taking care of business, screaming on my phone with sunglasses on! See photo for details.

How’s the fit?

Supreme. This denim is thick and supportive (you know what I mean, badonk-adonk!), and there is virtually no stretching out throughout the day. I feel awesome in them. My next mission will be to find high-rise jeans in this perfect fit… but in light wash.


Visit NEUW Denim online for more!

—DT Staff

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Posted May 04 2012 in Denim Fashion » Reviews: Product

NEUW Denim Women’s Spring 2012

Neuw Denim sent us their ladies lookbook for spring 2012 and we’re just going to say this: spring can’t come fast enough. Check out these romantic warm-weather hues and effortless examples of pairing colored denim with classic, clean sportswear. This should give you plenty of inspiration for the warm months to come, whether you plan to spend them on the beach, in a camp ground, or in the city. We’re in love!


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—Michelle Christina Larsen

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Posted Feb 17 2012 in Denim Fashion » Lookbooks

Video: NEUW Denim Creative Director Par Lundqvist Talks Influence & History #nyfw

While we were hanging out in the NEUW Denim showroom last week we had a chance to chat with the brand’s creative director, Par Lundqvist, about the inspiration and beginnings of the line. Turns out there’s a lot more to this brand than meets the eye, and no one tells it better than the man himself! You’ll also see some serious dance moves. See the video below.


—Michelle Christina Larsen

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Posted Feb 15 2012 in Denim Fashion

Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us! dd-nyfw-raw-denim-jeans

1. Missed us last week? Catch up on our NYFW coverage! We visited the NEUW Denim showroom for an up-close look at the line, and chatted with Raleigh Denim Workshop about their unique production model.

2. Love him or non-love him, Scott Schuman shoots some great street style, and he has a particular talent for capturing denim (check out his blog or his first book). He just announced on twitter that he’s releasing his second book in September of this year. His comments below:

“One of the things that I’ve been working on over the past several months has been saving some of my favorite images, instead of posting on the blog, as exclusives for the next book. Since I’m addicted to sharing the best of what I find with you, it’s really killing me to save these images instead of posting them on the blog, but I think it will make the next book that much stronger!”

3. Native Son teamed with Raleigh Denim for AW’12 and the next four seasons, endeavoring to bring back a dying denim culture with a much needed dose of old school integrity.

4. Heddels posted up pics from the Indonesia division of Iron Heart’s 2012 raw denim event, which looks like it was pretty awesome. They exhibited their faded jeans, drank a lot of beer, and celebrated the Tokyo/UK brand in Indonesia’s first distribution outlet.

5. We’re pretty bummed that we’re not at PROJECT LV, but our homeboy The Denim Guy is there, so follow him for denim updates!

—Michelle Christina Larsen

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Posted Feb 13 2012 in Denim News

Denim Therapy Cupcake = Coolest Pastry Ever

We thought this was awesome enough to merit its own blog post. When we arrived at the Derelicte Showroom to see NEUW Denim’s fall/winter 2012 line, we were greeted with the coolest thing ever: a Denim Therapy cupcake! We guess we can say we’ve “officially made it”, now that a cupcake has been dedicated to us! Okay, maybe not—but anyway, it was delicious. ;}

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Special thanks to NEUW Denim & Jessie Cohen!

—DT Staff

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Posted Feb 09 2012 in Denim Therapy

NEUW’s Vintage-Inspired Jeans Bring Denim Back To Basics #nyfw

We stopped by Australia’s NEUW Denim showroom for a FW’12 preview yesterday and got schooled first-hand on what an awesome brand this is. One of three designers, Par Lundqvist, has a massive archive of almost 3,000 pieces of vintage denim. He uses them to establish foundations for the NEUW line, alongside every day denim “circumstances”. A metal ring is attached to the front left belt loop of each pair of jeans, because he once wore a wallet chain, which broke and left just a metal ring in its wake. After some time, it became a part of his jeans, and eventually part of the line.

Washes that emulate a field worker’s sun-bleached jeans (they stay dark blue beneath their belts) and denim that feels and looks like the crisp warm-air dryed jeans you pull off your laundry line in the summer are some of the anecdotal styles we saw. And while the washes are innovative, the inspiration is timeless: music, classic rock’n’roll, old school denim culture. The richly dyed men’s line could dress up James Dean or any of the early denim-clad stars of yesteryear (and they could effortlessly outfit today’s rock gods too).

The women’s denim line is a pretty direct counterpart of the men’s line, with colors and design details in place (a dart in the hem, for example).  They branch out with a woven-upholstery inspired motif with great texture and rich hues, and an entire sportswear line that screams “super pretty!” without being too distracting. See for yourself!

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More photos below:

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Stay tuned for our video interview with designer Par Lundqvist!

Photos by Michelle Christina Larsen

—Michelle Christina Larsen

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Posted Feb 09 2012 in Denim Fashion » Reviews: Brand

Where to Shop for Denim on Fashion’s Night Out

There is so much going on for Fashion’s Night Out today, so where do you start?   We’ve taken the liberty of creating a denim shopping itinerary to streamline your day!  Where are the denim hot spots to hit in New York and Los Angeles?  And, where can you score free swag?  Here’s a roundup of some of our favorite Fashion’s Night Out shopping parties, and it’s a doozy.  You’re welcome.

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Beverly Hills
+ Saks Fifth Avenue & GQ Magazine’s “Authentic Denim Event” (6 to 9 p.m.)
What: Denim Therapy will be covering all the denim comings and goings at Saks, featuring 7 For All Mankind, AG Jeans, Diesel, Doctrine Jeans, Hudson Jeans, J Brand, Joe’s, Nudie and True Religion.
Why: Come shop for a cause (Nudie Jeans will host an exhibit, with proceeds of evening’s sales going to a charity) and hang with Denim Therapy, The Denim Guy and Denimology at the Blogger Station, sponsored by Doctrine Jeans!  You might just get featured in our next denim fashion post!
Where: 9634 Wilshire Blvd., 3rd Floor, Beverly Hills, CA  90210 RSVP Required:

+Guess (6 to 11 p.m.)
: A carnival-themed shopping event including live DJ beats, refreshments and models showcasing the looks.
Why: Enjoy the beauty bar treatment from Dermalogica, mini makeovers by NYX Cosmetics, and sips by IZZE and Dirty Blonde Cocktails. Free premium totebag filled with goodies with purchase, plus get it customized by a local graffiti artist. *One per customer. While supplies last.
Where: 411 Rodeo Drive, Beverly Hills.

Robertson Blvd.
+ Paige Denim (6 to 11 p.m.)
What: Join Paige Denim as we celebrate the launch of our coated jean collection! Get a free manicure in fall’s hottest colors, shop new arrivals while sipping refreshments, and take a scoop of coated candy before you leave! Gift with purchase, while supplies last. Please call store location to make a manicure appoinment.
Where: 116 N.Robertson Blvd., Los Angeles, CA 90048; (310) 360-9888

+ Madison Boutique (6 to 9 p.m.)
What: All three Madison Boutiques (there’s two in Malibu) will offer special treats and discounts for Fashion’s Night Out.
Why: Save 10% off on apparel and accessories, plus participate in a styling challenge for a chance to win a pair of Mother jeans.
Where: 8745 W. 3rd Street (at Robertson)

La Brea
+ What Goes Around Comes Around (6 to 11 p.m.)
What: Join Neuw Denim, live DJ sets and basically a block party on La Brea.
Why: Live music, refreshing drinks, and a vintage key with purchase!
Where: 159 S. La Brea.  (Between 1st and 2nd Streets)

+ Kill City Jeans (7 to 10 p.m.)
What: Kill City, the punk-inspired contemporary line, brings you a fashion mash-up with a trunk how, photoshoot, fitting, live editing and compiling of our Spring 12 Collection Lookbook. Be one of the first to preview our latest collection and “get captured” behind the scenes.
Why: See what goes into the making of our lookbook, and experience firsthand the fitting, editing, and all the ins and outs of a day in the life of Kill City. Meet the creative minds behind the brand including Kill City founder, Drew Bernstein. Come with plenty of cash an open mind – we may just put you to work!
Where: 7975 Melrose Ave. Los Angeles 90046

+NSF at Ron Herman (6 to 11 p.m.)
What: Free-flowing beer, an NSF tee giveaway, and the debut of its latest denim wash (exclusive to Ron Herman) mean you won’t have to twist your boyfriend’s arm to join in.
Why: Get snapped with your schwag by Smashbox Studios on your way out.
Where: 8100 Melrose Ave., at Crescent Heights Blvd., West Hollywood (323) 651-4129

+Malibu Country Mart (6 to 10 p.m.)
The fashion show, which will start at 7:30 p.m., will feature Taylor’s picks for the best trends for fall, and will showcase looks from various retailers from the Malibu Country Mart, including Earnest Sewn, Madison, and more.  Many of the designer and luxury retailers will have in-store events, promotions and sales to celebrate Fashion’s Night Out. John Varvatos will have a complimentary vintage photo booth, where just-snapped photos can be instantly uploaded to social media sites. Encore will host an Isabella Fiore trunk show of new handbags. Juicy Couture will sample their signature fragrance Viva la Juicy and will offer 20% off all full-priced items. Madison will have a styling challenge for an opportunity to win a pair of MOTHER jeans, and Madison Gallery will host a sneak peak of Nancy Newberg & Irit Ehrlich Jewelry Collections with both designers.
Why: Earnest Sewn will offer 25% off each purchase. Also, with each purchase become eligible to win a $500 gift certificate.  At John Varvatos, get snapped in your fashion finest via their complimentary photo booth.  At Madison, participate in a styling challenge for a chance to win a pair of MOTHER jeans.  Madison and Madison Gallery will also offer 10% off all purchases.  New participants are being added daily. See below for a current list of all participating retailers.



New York City

+7 For All Mankind X Denim Therapy Events (6 to 11 p.m.)
What: Meet the Denim Therapy NYC gang at all three 7FAM locations, get denim styling tips and a free basic hem with purchase.
Why: Enjoy bubbly, DJ tunes and shop the latest jeans from 7 For All Mankind and get free basic denim hemming service with purchase.
7 For All Mankind Soho
349 West Broadway

7 For All Mankind Flat Iron
73 5th Avenue

7 For All Mankind Bleeker
347 Bleeker Street

+Madewell (6 to 9 p.m.)
What: All locations across the country will be hosting special in-store shopping events, but be sure to stop in the SoHo location to meet head designer Kin Ying Lee.
Why: Hang with our head designer Kin Ying Lee, get a denim-inspired manicure and then help yourself to sweet treats from Momofuku and Bisous Ciao Macarons. Plus, score a limited-edition denim tote with your purchase of $150 or more. *One per customer. While supplies last.
Where: 486 Broadway (at Broome St.)

+Guess (6 to 11 p.m.)
What: Shop and hang out, because GUESS Accessories Campaign Model, Kate Upton, will be at the GUESS Fifth Avenue Flagship for a Meet & Greet at 7 p.m.
Where: 575 Fifth Avenue.

+ Life:Curated (6 to 9 p.m.)
Why: The shop turns 1 and blows out music from local bloggers Left as Rain and specials on fall collections (Dusen Dusen, The Addison Story, Won Hundred) instead of candles. Capture the moment in a photobooth.
Where: 186 Grand St., b/t Bedford & Driggs Aves., Williamsburg (347-689-9143).

+Brooklyn Denim Co.
Shop and hang out for Jewelry Designer Nettie Kent, Classic Specs designer Richard Ruiz and First Standard designer Sergei Zolotariov! Special sneak performance from Shilpa Ray!
Where: 85 N. 3rd St. #101, Brooklyn. 718.782.2600


+Paige Denim

What: All of Paige Denim’s locations, including at the Venetian in Las Vegas are hosting Fashion’s Night Out events, including free manicures and refreshments at select locations.
Why: Paige is launching its new coated jeans collection, just in time for fall!
Where: All Paige locations.  Check for details at Paige Denim online.

+J Brand (at various retailers)
What: Shop its limited-edition Coated Shocking Pink power stretch Super Skinny jean ($227), with 100% of the proceeds going toward the New York City AIDS Fund which assists community groups with advocacy efforts and programs that help fight the local HIV/AIDS epidemic.
Atrium, 644 Broadway, 212.473.3980
Bergdorf Goodman, 754 5th Ave., 212.753.7300
Bloomingdales, 1000 Third Ave., 212.705.2000
Intermix, 98 Prince St., 212.206.1272
Jeffrey, 449 W. 14th St., 212.206.1272
Saks Fifth Avenue, 611 5th Ave., 212.753.4000

–Kathy Ng Hassan


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Posted Sep 08 2011 in Denim News » Events

Neuw And Big Star Show Some Flare With Printed & Textured Denim

Blue jeans are classic, but those in-the-know are reaching for more eccentric picks when they shop for their denim, and that includes wild prints and exciting new texturesPrinted denim is the latest-greatest thing to hit the denim trend circuit (you recall the floral craze that happening in the spring, and the latest Native American print trend bursting onto the scene). We’re seeing plenty of evidence that this element will be alive in well come autumn at PROJECT NY. Neuw and Big Star, for instance, are dishing out plenty of exciting options to choose from.

Check out Blue Star‘s take on this fun trend:


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Neuw‘s damask print can really make a statement (just don’t wear them together and get confused for a curtain)




Photos by Raffael Flores Contreras.

Elyssa Linden

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Posted Jul 19 2011 in Denim Fashion » Trend Alert

CLASS Tradeshow Report

In its seventh season, the CLASS Tradeshow has organized a showcase of independent, high-end and newcomer apparel, footwear and accessories brands at Siren Studios in Hollywood. The open plan of each display (no dividers or walls) helps buyers seamlessly float from one brand to the next. We saw some really cool new denim brands that are carried at select specialty boutiques (Neuw Denim, Prospective Flow, Sucker Jeans) and other more known premium jeans labels that are carried at larger retail chains (BOSS Orange, Kill City, Rock & Republic, WeSC).


? Click below to read our picks from CLASS! ?

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Posted Feb 14 2011 in Denim News » Events
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