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Wrangler’s Latest Denim Invention Will Lotion Up Your Legs


Wrangler is releasing jeans that will take one step out of your morning beauty routine, provided you’re stepping into a pair of them. They’re moisturizing jeans, which, in theory, means smoother gams and happier you. Aptly named Denim Spa, they promise anti-cellulite components and moisturizers from natural elements like apricot kernel oil, rosehip oil, and passion fruit oil. Too good to be true? We’ll have to wait and see.

wrangler-moisturizing-jeans

“The jeans—which will retail for $135 and be sold on ASOS—come in three different “finishes:” Aloe Vera, Olive Extract, and Smooth Legs (the supposed cellulite-fighter), but there is one caveat: The effects of the ingredients only last up to 15 days (around 67-95 wears), but a reloading spray will also available to buy.” (Stylecaster)

—Michelle Christina Larsen

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Posted Jan 17 2013 in Campaigns » Denim News
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