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Nudie Jeans Gets Ancient: The Limited Edition ‘Woad/Guado’ Collection

Nudie Jeans‘  limited edition ‘Woad/Guado’ collection hits Nudie Jeans House LA and Atrium NYC Friday. The exclusive 100% organic 6-piece line dyed from the ancient ‘Woad’ plant is available exclusively at Nudie Jeans House, Los Angeles and Atrium NYC. Only 700 pieces will be made available. The color is absolutely freaking gorgeous. nudie-jeans-woad-1 nudie-jeans-organic-exclusive-3

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Extended information on the dye process:

Woad, or more commonly known as “Dyer’s Woad”, is a flowering plant with a cabbage like appearance, and has been cultivated since ancient times to produce blue dye. The green leaves can be harvested six times in a year, but it is only the first year the leaves can be used for dying.

The dye extraction process is extremely labor intense, with 1000 kilos of leaves producing only 1 kilo of blue dyestuff. The development of dye involves extracting the pigment from the leaves which leaves a green liquid. Reducing the green liquid forms a blue sludge, which is then in turn dried resulting in rock hard lumps of intense blue dyestuff.

To turn the hard dyestuff to dye, it is dissolved in a mixture of soda and water. Each garment is then slowly lowered into the dye bath and left to work its magic, timing depends on the thickness of the fabric. Nudie Jeans acquiredall the dyestuff an Italian Guado farm could produce in a year to dye the entire ‘Woad/Guado’ collection.”

The collection includes a Grim Tim jean style, High Khaki, Chambray shirt, Jacket, long-sleeved Henley and short-sleeved tee-shirt, all in the signature blue shade. Each garment is uniquely customized with a ‘Woad/Guado’ stamp and individually numbered from 1-700. The ‘Woad/Guado’ line is available exclusively instore this Friday at Nudie Jeans House, 710 N. Edinburgh Ave, Los Angeles, and Atrium NYC, 644 Broadway, New York.

—Michelle Christina Larsen

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Posted Mar 21 2012 in Denim Menswear
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