What do you get when you combine two of the most creative brands together for a collaboration? You get these Naked & Famous Denim x Billionaire Boys Club ‘Bee Line’ by Mark McNairy. In many ways both companies are pioneering fashion towards the new age, with Brandon Svarc leading N&F, and with Mark McNairy (as well as renowned innovator Pharrell) as the minds behind Billionaire Boys Club (BBC). McNairy, while attending the Capsule Show in NYC, hooked up with the N&F booth and made his own personal touches to the classic WeirdGuy fit.
Svarc recounts the tale by saying McNairy came over to their booth and they both immediately agreed to create a collab jean. While sitting on the floor of their booth, Svarc showed McNairy different fabric options and alterations for the denim. Once the Weird Guy fit was chosen, they ironed out details within minutes and created this crisp and light jean.
They added Honeycomb Yellow rip-stop twill pocket bags, a lowered coin pocket, gold and yellow stitching, and a custom gold Bee Line Waist Button. They even reached out to the cult underground Japanese artist Rocking Jelly Bean to create their co-branded leather patch on the back of the denim.
- Name: Naked & Famous Denim x Billionaire Boys Club ‘Bee Line’ by Mark McNairy
- Denim: Indigo Rope-Dyed Japanese Selvedge
- Weight: 10oz
- Fit: Weird Guy
- Additional Details:
- Lowered coin pocket
- Honeycomb Yellow Pocket
- Yellow/Gold stitching
- Custom gold Bee Line Waistband button
- N&F x Bee Line vintage style tafetta labeling
- Co-Brand Leather Patch (artwork by Rockin Jelly Bean)
- Limited edition and only 150 pairs produced
- Available at: The BBC Flagship Store
Originally posted on Rawr Denim.
Tags: Billionaire Boys Club, Denim Menswear, indigo rope-dyed, Japanese denim, Mark McNairy, mens denim, Naked & Famous Denim, Pharrell, raw denim, Selvage Denim, selvedge denim
The two worlds of fashion and food rarely collide, but the brains behind Naked & Famous Denim have linked the two with ease. Naked & Famous have created scratch and sniff jeans that lasts up to 5 washes. The idea is reminiscent of nostalgic scratch and sniff stickers from way back when. These radical and raw raspberry-infused denim come in the Weird Guy fit with a button fly. These jeans are certainly the ultimate conversation starter. Do you mind if we smell your pants?
Images via The Denim Guy and ATRIUM.
Tags: Denim Menswear, mens denim, Naked & Famous Denim, scratch and sniff jeans
We’re already in love with two new styles Naked & Famous Denim just released for fall. The pomegranate wash is 14 oz. selvedge denim and the tweed style is 13 oz. selvedge, so both will keep you warm when the air gets chilly. The tweed denim has a rich blue color that’s easy to pair with fall staples like boots, button–downs, and denim work shirts. That makes these jeans a must-buy. Our favorite of the two has to be the pomegranate color, because of its unique hue and gorgeous wash. Despite the faded appearance, they’re treated with a chemical stabilizer, so no worries on the color fading fast. As a side note to inch you closer to your purchase, it’s good to know that this is top quality stuff. The Japanese denim mill where the brand sources from prides itself on producing only the best of the best.
Images via Naked & Famous Denim.
Tags: fall denim menswear, Japanese denim, Naked & Famous Denim, selvedge denim