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MYKITA New York Store Opening

We tried on some shades at the MYKITA store opening in SoHo last night, celebrating the newest leg of the brand’s increasingly large global reach. MYKITA’s German eyewear is lightweight, comfortable, and stylish as hell… a combination you can’t ignore. As if their frames weren’t cool enough, the concept behind the location at 109 Crosby street is every bit as thought out.

MYKITA Store opening crosby nyc

From MC’s review at Hey Mishka:

“No detail of this interior has been overlooked. Everything from the neon tubes that illuminate the building’s original metal pipes along the ceiling to the structure of the shelves and the storage units (old air stewardess trolleys) have been honed to reflect the brand’s unique image.

There was a real emphasis on preserving the building’s original heritage as an Art Deco landmark while creating a vibrant show space for the product. You know those places that are just fun to shop in, even without champagne?”

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

See more photos here, as well as a video of rockjazz pianist ELEW performing live. Be sure to check out MYKITA at 109 Crosby Street!

—DT Staff

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Posted Jul 18 2013 in Denim News » Events

Dedicated to Men’s Fashion:


Jeans New Classic by Kitsune

Jeans New Classic by Kitsune

The interest of men’s fashion has come a long way. Ever since the hit show ‘Queer Eye for the Straight Guy’ ignited a broader interest in fashion for the regular Joe, metrosexual’s around the world are now more educated and savvy about fashion. Naturally,  a demand for websites that feature leading designers and information on current trends are shared by many men. Gentlemen, yearn no more, will satisfy your insatiable appetite for all you fashion plates., the brainchild of S?©bastien Roubaud and Arnaud Vanraet, is a new online store dedicated solely to men’s fashion.  Roubaud and Vanraet, formerly  in marketing and sales with Dior Homme and Herm??s, have set up shop in an old garment factory in Paris.  

Launched on Thursday, 19th of  February 2009, presents the Spring/Summer 2009 collections from Comme des Gar?§ons, Pierre Hardy, Thomsen, Lucien Pellat-Finet, Kitsun?©, Alexis Mabille, Unity, Sultan, Natalia Brilli, Peggy Huyn Kinh, Ruby, Flouzen, Mykita and Moscot.

Season after season, other lines will be added to this selection as well as special series and exclusive offers.  Not only does the site sell a well curated selection of pret-a-porter, accessories and shoes, the home page also features fashion series, videos and interviews of designers of products sold on their website. Could this be the counter-part to net-a-porter?  We shall see.



Pierre Hardy Bag A


Pierre Hardy Sneakers 101 Trim










–Nikki Cho Russo

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Posted Feb 26 2009 in Uncategorized
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