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Take A Peek Behind The Levi’s Vintage Clothing Brand


What do you know about Levi’s jeans?  Online retailer Mr Porter takes us behind the scenes and inside the Levi’s Vintage Clothing brand.  Denim heads will appreciate taking a peek inside the archival vaults of 100-year old garments, barely holding together in an acid-free shroud.  Design Director Miles Johnson and his team documents vintage garments to faithfully capture “the spirit and heritage of American work wear,” from the San Francisco vaults, and recreates them at the LVC Amsterdam headquarters.  You don’t have to go that far to get your hands on a Levi’s reproduction.  Mr Porter carries some covetable denim pieces you can wear, now. Scroll down to watch the video.

1950s Suede Jacket / 1954 501Z Shrink to Fit Straight Leg Selvedge  / 1955 Bleached Denim Shirt

Levi's Vintage Clothing at Mr. Porter.




—Kathy Ng

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Posted Apr 11 2013 in Denim Fashion » Denim Menswear

Mr Porter Launches ‘GQ Selects’


For April, popular menswear shopping site MrPorter.com has kicked off their newest partnership, GQ Selects, a monthly selection of products cultivated by GQ magazine’s editorial staff, featuring key menswear pieces.  The inaugural edit only features one denim product: an A.P.C. Slim Fit Washed Denim Jacket in an unexpected hue for spring in a tailored fit.  It looks to be a derivative from the oxblood color craze which swept the fashion world at the beginning of winter.  What do you think?  Do you love this jacket?

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Digging this style get?  Grab yourself this jeans jacket at Mr Porter online.

 

—Kathy Ng

 

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Posted Mar 19 2013 in Denim Menswear » Denim News

Denim Dose: News & Links


Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

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1. Brooklyn Denim Co. is having a store-wide sale right now on select items at 50% off.

2. When we saw these mini-jeans from Momotaro, it was a unanimous “aaaaw” reaction.

3. Take an exclusive trip to the Mr. Porter Office with A Continuous Lean as they ponder whether the world is ready for specialized men’s online shopping outlets.

4. In the mood for some preppy fashion, dudes? The GANT Rugger “Nouveau Prep” SS’12  menswear Campaign is being accused of trying too hard, but we think it delivers the brand’s DNA pretty directly.

5. Denim endures! We love seeing denim artifacts from the 1800′s that, with a bit of washing and Denim Therapy, could probably be worn again!

—Michelle Christina Larsen

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Posted Feb 02 2012 in Denim News

Denim Dose: News & Links


Welcome to your morning dose of denim news, links, sales, and other irresistible tid bits of  inside info! Catch up on what’s happening (or totally not happening) and browse our personal picks after scanning the web this morning. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

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1. We were highly amused by the Imogene + Willie newsletter this morning: “This jolly red corduroy Levi’s trucker jacket is identical to the one that Santa wears on his days off.”

2. Today’s the last day to get a big old heap of your holiday shopping done at Levi’s—their 25% off discount expires tonight at 11:59PM PT! Use code SHOP25 at checkout.

3. Jean Touitou talks with Dazed Digital on the second collaborative season between the A.P.C. and Carhartt.

4. MiH Jeans has announced the launch of Jean.Machine—premium British denim for men, also available at Mr. Porter.

5. We’re not even sure who would use this kind of thing, but we found denim-textured food service icons that are too charming to scroll past without at least slowing down for a look!

—Michelle Christina Larsen

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Posted Dec 15 2011 in Denim News

An Exclusive Q&A with Maurizio Donadi of Levi’s Made & Crafted Jeans


We just had the awesome opportunity to speak with Maurizio Donadi, Global Senior Vice President of Levi’sXX. Levi’s XX is an independent creative division of Levi Strauss & Co, which houses two exclusive brands, Levi’s Vintage Clothing and Levis Made & Crafted. He granted us this exclusive interview, discussing the amazing brand that stems from the household name we all know to be synonymous with denim.

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Denim Therapy: Lets start from the beginning.

Levi’s Made & Crafted: First of all, I am not a designer. What was interesting and inspiring for me in the beginning was the opportunity to work on a project so deeply rooted in history (with the Levi’s® Vintage Clothing line) and on bringing a sense of modernity and true innovation into the Levi’s world with the Levi’s® Made & Crafted™ line. Both brands are about high quality, fanatical attention to details and serious craftsmanship. It is indeed a unique project.

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

Levi’s M&C: Our brands are both product and lifestyle driven instead of category-driven. For example, we design the shirt, sweater, jacket, chinos and jeans all at the same time within a story, a concept narrative. For us, we set very high standards and look at brands, companies and projects in the market that are not necessarily fashion/apparel related.

DT: Does your team have any pre-designing rituals?

Levi’s M&C: We are all engaged in the design process together from design and merchandising to product development and production.  We as a team have an exercise internally called: The Creative Week. This ritual is more about developing the origin together until we each set off to get it done!

DT: Describe the person who represents your ideal target customer – the customer you have in mind when you’re planning a collection.

Levi’s M&C: We typically design into what the brands’ foundation is – not necessarily for a customer. The definition of customer is debatable. Fundamentally we have a dialogue with those that have a deep respect for the history of denim and most often for Levi’s®. And that is who we are. However, we are lucky that we are capturing a new type of audience who is intrigued about our point of view so we have an opportunity to educate them about what it is/who we are in new ways. With Levi’s® Made & Crafted™, we focus on quality, details and functional relevance to modern needs like travel and work, in a city or small town.  The flexibility encourages mixing of our pieces with others because in the end, we want our personalities to show through, not just the clothes. All of that is for us very innovative, subtle and elevated.  This creative positive tension between heritage and innovation is a magnetic story. It is also a story about testing, experimenting and finding new solutions.

DT: Can you give us hint about what’s next?

Levi’s M&C: Every retailer is free to buy what they think is the best assortment for their clientele.  So if one shops at: Fred Segal in Santa Monica; Barney’s New York; Liberty in London; Fred Segal Melrose; Present in east London; American Rag LA; Brooklyn Denim; Isetan Tokyo; Antonia in Milan; Net-a-Porter, Mr Porter and LNCC online; and many others around the world, one will find a very personalized selection and depth. What’s next from us will not be necessarily a trend but nothing else than a strong point of view on fits and finishes. We design with longevity in mind, not for a quick seasonal trend. However I think that our Made IN USA assortment for both brands is quite remarkable in terms of quality, the natural aging of fabrics and original fits selection.

DT: What would be your dream collaboration? Any plans of that in the future?

Levi’s M&C: With Levi Strauss himself! Therefore, no plans for the future.

DT: What are the most popular washes/fits in the line? What are your favourites, and how would you style them:

Levi’s M&C: Levi’s® Made & Crafted™ has an amazing selection of classic chinos in a range of fits and finishes. The Sander Cinch, for example is a modern interpretation of the Levi’s® Spring Bottom pant, a style Levi’s® started producing 1880. For women, the Pins Skinny is a deep blue coloured classic skinny fit jean. It has hand sponged ageing that gives it a natural worn feel.

DT: Do you have any favourite/least favourite denim trends right now?

Levi’s M&C: Everything that is truly authentic, simple, well made and fun is a good trend to me.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high-end labels rather than vice versa. How much does street style influence your designing?

Levi’s M&C: The galaxy of blogs is an interesting one. And as in a real galaxy you can find stars/blogs that are exploding, imploding, disoriented and gone mad. Some of them are a case study, some are fascinating and some are truly rubbish. We look at them with a telescope …… from a safe distance. Different matter is the inspiration that comes from the Street. Generally speaking, people utilize inventive spirit in order to make a statement about their personality and characters. Clothing creates an interesting way of showing up publicly and is quite different from person to person. The beauty of being humans is that we can really add a twist on every expression of self. It is the Circus of the Human Condition. Therefore a good show to go see.

DT: How many pairs of denim do YOU own?

Levi’s M&C: Enough – it runs the gamut from vintage collector pieces to the one pair that I wear almost everyday and get mended every time I go to San Francisco’s Levi’s® Tailor Shop.

DT: Favourite celeb wearing your brand?

Levi’s M&C: In our own world we are all celebrities. With and without clothes on!

You can visit their website to see more styles from the Made & Crafted Collection.

 

—Jackie Racer

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Posted Jul 05 2011 in Denim News » Interviews » Lookbooks

Men’s Summer Denim Style: Pastels & Bright Blue Jeans


This may look to some like a throwback to the 2007 post-electro neons & pastels craze, but the bright blue jeans and YSL kicks add a fresh layer to this look. We’re encouraging the guys to bust out the saturated colors for their spring & summer style, and keep it casual with fun graphic T’s! Want to learn how to rock this look? Scroll down for some seriously fun style.

summer style denim jeans for men ysl opening ceremony

1. GUESS Kennedy jeans in Jones wash ($89) – buyt it at Guess.

2. Rainbow Wayfarer Sunglasses ($14) – buy it at Urban Outfitters.

3. COMME DES GAR?ONS small leather half-zip wallet ($100) – buy it at Mr. Porter.

4. Warriors of Radness big wet tee in pale pink ($40) – buy it at Opening Ceremony.

5. Yves Saint Laurent leather high-top sneakers ($297—50% off!) – buy it at Mr. Porter.

—Michelle Christina Larsen

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Posted Jun 15 2011 in Denim Fashion » How to Wear It

Menswear Denim Street Style From Mr. Porter


It seems like Mr. Porter‘s been browsing the streets for good lookin’ spring denim menswear lately, and wouldn’t you know it, they scouted three flawlessly styled looks to learn from. The first pairs a cuff-sleeved double pocket shirt from Acne Studios with camel-colored khaki’s. The second, a knit shirt with an cool double-button detail (it’s the little things that count!) under a light denim jacket and black jeans. But our favorite? The casual-to-work-and-back blazer over a denim shirt and white jeans. Talk about man-chic!

Images via Mr. Porter Facebook. Check out the wide range of cool spring/summer denim products for men below, all available at Mr. Porter now.

—Denim Therapy Staff

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Posted Apr 12 2011 in Denim Fashion » Denim Menswear

Mr Porter: 5 Ways to Wear Denim


Men’s upscale e-tailer Mr Porter just produced a slide show featuring five different ways that men can wear their denim jeans.  The menswear site (which is very much akin to a style concierge)  scouted a strapping 26-year-old print designer named David Bradley from South London, to model all different looks.  We like Mr Porter’s turn on a Look Book-meets-catalog shoot, showing real people in some of the world’s most popular jeans.

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Looking good David!  Shop the looks and view more images at Mr Porter online.

—Kathy Ng Hassan

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Posted Mar 29 2011 in Denim Fashion » Denim Menswear

5 Men’s Luxury Denim Pieces We Love at Mr Porter


Mr. Porter, a new retail spin-off from international e-commerce darling Net-a-Porter, quietly opened some exclusive shopping hours for their “Founding Members” today, so we thought we’d share 5 of our favorite luxury denim pieces with you.  The high-end men’s online retailer opens to the masses tomorrow morning (Tuesday), so get some drool time in now!

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1. These will endure all your abuse and still love you back. Acne Mic Rigid Straight Jeans ($200).

2. A lighter weight jean with creamy contrast seams: both eye-catching and comfortable. Burberry Brit Steadman Straight Leg Jeans ($195).

3.  Really, is there an explanation needed for this? Lanvin Denim and Leather Sneakers ($415).

4. The Sartorialist can’t seem to resist a solid, denim jacket, so be prepared to be his next photo subject! Maison Martin Margiela Denim Blazer ($1,150).

5. Individually hand-crafted selvedge for the discerning man. Jean Shop Rocker Straight Leg jean ($290).

—Kathy Ng Hassan

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Posted Feb 22 2011 in Denim Fashion » Denim Menswear
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