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We’re Getting Revved Up For Japanese Brand Moussy’s State Side Launch


Okay, seriously—we’re huge Moussy fans. We’ve been following this Japanese sportswear brand remotely since 2004, having catalogues sent by our Japan-dwelling comrades so we could follow their fit-for-rockstars line of denim and separates. So imagine our excitement to learn that this brand is making its move to the US, and after their kick-ass FNO event, have already begun to make waves! Their Fall 2011 campaign features Abbey Lee Kershaw and a denim x fur combo we adore. Check out the exclusive video belowand don’t forget to Like Moussy NY on facebook!

 


 

—Michelle Christina Larsen

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Posted Oct 12 2011 in Campaigns » Denim News

Denim Dose: News & Links


Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

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1. You may recall that we’re fixated on fur x denim this fall-–so Terry Richardson’s campaign shoot for Japanese brand Moussy has us head over heels.

2. American Apparel is now making jeans for men, but they’re being likened to Mom Jeans. We’ll wait and see how long it takes to see them all over Bedford ave.

3. “Warp and Weft: A Snapshot of Raw Denim In The United States” is a raw denim documentary that’s in production and in need of funding. You can help out at their kickstarter page. This documentary is aiming to educate consumers about raw denim, suitable for everyone from beginners to experts.

4. The Denim Guy found the cutest pair of denim sneakers everlace-up velcro kicks with a saturated blue denim fabrication. They’re under $100 and available at Revolve.

5. Not Your Daughter’s Jeans is releasing limited edition jeans for Breast Cancer Awareness month. The “Marilyn Make a Difference Jean” is a straight-leg classic fit that flatters all figures. They retail at $120 and will be available at Nordstrom and Not Your Daughter’s Jeans.

—Michelle Christina Larsen

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Posted Oct 07 2011 in Denim News

Moussy Spring Lookbook Is A Breath of Fresh Air


We left off last week with Moussy’s newest campaign featuring Lindsey Wixson, which was pretty dark and sexy… but their newest lookbook has a strictly summer mood. The vintage-filtered outdoor shots of gorgeous denim outfits will have you craving for sunshine the moment you click. Denim cut-off shorts and wide-leg jeans are mixed with headbands and cowboy fringe amidst palm trees and wood paneled interiors. The ’70s rock’n'roll vibe plays alongside a more contemporary theme with items like a tailored vest and graphic tees. Scroll through to rev up your warm-weather inspiration!

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Images via Moussy.

—Michelle Christina Larsnen

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Posted Feb 21 2011 in Denim Fashion » Lookbooks

Weekly Round Up: Our Best Denim Posts of the Week


Missed out on any of our stellar denim coverage this week? We make catching up easy with our round up of the most exciting blog posts we cooked up for you in the past seven days. You’re welcome!

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1. We Love The Mister Freedom Striped Denim Tote—Lug your ipad and affects around in this new Mister Freedom denim tote, made with 100% cotton denim twill in a navy-esque blue and white stripe.… Keep Reading! ?

2. Colombiatex Debuts Recycled Plastic Eco-Denim—The Colombian textile industry is revving up for an eco-focused surge in business with the release of “EcoDenim” at the recent Colombiatex Show (the regions largest textile trade show). The textile is partially made from recycled plastic bottles and open the door further for the eco-fashion movement that’s been firing up in the fashion world… Keep Reading! ?

3. Levi’s x Opening Ceremony Exclusively at Levi’s Plaza—We recently wrote about the new Levi’s Chambray x Opening Ceremony collaboration, and now you can nab yourself some at its new brick and mortar location, which quietly opened last month at Levi’s Plaza in San Francisco (1155 Battery St.)… Keep Reading! ?

4. Lindsey Wixson In Moussy’s Spring CampaignLindsey Wixson dons head to toe denim for the Moussy spring campaign, and while this doesn’t necessarily make us croon like the Abbey Lee Kershaw Moussy campaign did, we think this one is pretty smokin’ too… Keep Reading! ?

5. Window Shopper New York City: Yellow Rat Bastard—The largest location of the Yellow Rat Bastard chain resides in Soho, NY. The urban street wear line based the concept of their store on a Sin City comic, so the graphic details and dark windows make a lot of sense… Keep Reading! ?

6. Paris Hilton in Black Orchid Denim on Valentines DayParis Hilton was seen leaving Boa restaurant on Valentine’s Day wearing Black Orchid’s “Black Majesty Jegging” in Equinox wash, hand in hand with her leading man. We’re loving this super-sweet red and black heart tee… Keep Reading! ?

—Michelle Christina Larsen

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Posted Feb 20 2011 in Weekly Round Up

Lindsey Wixson In Moussy’s Spring Campaign


Lindsey Wixson dons head to toe denim for the Moussy spring campaign, and while this doesn’t necessarily make us croon like the Abbey Lee Kershaw Moussy campaign did, we think this one is pretty smokin’ too. It features a wide-collar denim jacket with oversized pockets and an easy-to-accomplish cinched-waist look, wide-leg pants, and an adorable jumper.

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See more at Fashion Gone Rogue.

—Michelle Christina Larsen

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Posted Feb 19 2011 in Campaigns » Denim Fashion

Abbey Lee Kershaw Gets Saucy for Moussy


Of-the-moment model Abbey Lee Kershaw gets super-saucy for Moussy‘s Fall 2010 campaign. Moussy is a Japanese streetwear brand with a heavy emphasis on sex appeal and denim. The ads won’t run in glossies here, but the shots you’ll find at Fashion Gone Rogue create a similarly fulfilling experience between seductive ad and consumer.

Shot by Yasutomo Ebisu, this set makes head-to-toe denim basics look as magnificent as eveningwear. The extreme perm adds a playful touch, and darling Abbey even makes a spelling error in her black-marker love letter. A bit of naivety mixed with sex appeal creates something playful and notoriously Japanese—a perfect playing field for versatile denim looks.

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See the full campaign here.

—Michelle Christina Larsen

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Posted Oct 30 2010 in Campaigns » Denim Fashion
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