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LookBook: Luxury Denim by Ralph Lauren

Some people think denim doesn’t belong on the runway, but Ralph Lauren apparently disagrees.  Remember back in February when Ralph Lauren announced his new luxury denim collection, which featured a pair of $2,000 jeans?  We thought we would let that idea sink in a bit before revisiting the entire collection of jeans, jackets and couture-worthy denim pieces, such as a denim tuxedo—all at relatively lower price points.  For luxurists who normally don’t “do jeans,” we think Ralph Lauren is making a good case against denim snobbery.  What do you think?

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Via Become Gorgeous. Photo credit: John Aquino for WWD.

—Kathy Ng Hassan

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Posted Apr 12 2011 in Denim Fashion » Lookbooks

Ralph Lauren Debuts $2,000 Luxury Denim


Is Ralph Lauren trying to appeal to the masses?  Not really.  Talk of denim really makes headlines, especially when they cost (gulp) $2,000. We previously blogged about the most expensive jeans ever, but the new Ralph Lauren Collection will make the bold leap into luxury double denim chic by producing atelier-worthy denim tuxedos, trench coats and leather-like coated denim jackets.  On-trend skinny, jegging, straight leg and trouser jeans will still be available.  “This is really a new statement within our collection. It is Collection denim for the Collection customer. It’s not just a few pairs of jeans that we put into our collection. This is a whole concept unto itself,” said Ralph Lauren.  The new luxury denim collection is set to drop in July, with prices ranging from $300 to $2,000.  More about this collection plus more Ralph Lauren Denim Collection photos at Become Gorgeous.

Via Become Gorgeous. Photo credit: WWD.

—Kathy Ng Hassan

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Posted Feb 12 2011 in Denim Fashion » Denim News
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