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Claudia Schiffer Returns For Guess Jeans’ 30th Anniversary Campaign


In celebration of Guess‘ 30th anniversary, the denim-driven global fashion brand has launched a special anniversary campaign, starring former GUESS model, Claudia Schiffer.  For their “30 Sexy Years” campaign, Claudia is the perfect fit to deliver “a powerful mood of sensuality and individuality in classic black and white images staying true to GUESS’ roots.”  If you’re familiar with all the iconic Guess ads over the years, then you’ll know they reference many classic screen sirens such as Brigitte Bardot, of whom Schiffer has been compared to on many occasions.  The campaign was shot by famed photographer Ellen Von Unwerth on location in Sorrento, Italy.

claudia-schiffer-guess-jeans-30-sexy-years




The collection will be available at GUESS stores nationwide and Bloomingdales nationwide at the end of April.  Archival images via Vogue UK.


—Kathy Ng Hassan

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Posted Apr 02 2012 in Campaigns » Denim News

Jessica Stam in Denim Jacket & Ripped Jeans for RUSSH


In a recent photo shoot for Australia’s RUSSH Magazine, model-muse Jessica Stam wears denim and couture all at once!  Featuring a Bess denim vest, Grandma Takes a Trip jeans, Lover, plus international fashion brands, the photo shoot seems to say a bit about Australian fashion’s rebellious stance to stay away from the fashion bubble.  Shot by photographer Will Davidson, it seems like the whirlwind of color and billowy fabrics in a juxtaposed image of luxury elegance-meets-punk could be a bit discombobulating; but, we believe the stylist chose her faded and bleached denim pieces as the real focal point on this photo shoot, anchored by the lovely Jessica.

Jessica Stam wears denim and couture for a recent photo shoot with Australia's RUSSH Magazine, May 2011.

View the rest of Jessica’s photo shoot at RUSSH Magazine online.

—Kathy Ng Hassan

 

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Posted May 26 2011 in Denim Fashion » Editorials
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