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Off Duty Style by Joe’s Jeans

We’re into low-effort, no-effort style, being busy New Yorkers and all, but that doesn’t mean we’re prepared to sacrifice style for convenience. That’s why we’re totally in love with the newest line released from premium denim brand Joe’s Jeans, “Off Duty“. The capsule collection “combines comfort with the chic street-styles seen in Milan, Paris and New York,” and it doesn’t miss the mark. Who doesn’t want to capture the style of a chic model between shows, or a stylish celebrity strolling through the airport? The collection’s legging selection translate directly into comfort and that casual-cool look we’re always chasing.

“Our Off Duty collection is all about combining fashion with function.  It’s a chic and edgy take on activewear for the busy girl-on-the-go,” commented Joe Dahan, founder and creative director. Shop this collection at, and check out the super cute lookbook below.


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—Michelle Christina Larsen

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Posted Oct 17 2014 in Denim Fashion » Lookbooks

Behati Prinsloo Designs Denim Line For THVM

Behati Prinloo, one of our favorite multi-talented Victoria’s Secret models, designed a denim line for THVM, inspired by her chic off-duty style. The collection is both freshly on-trend and completely timeless, featuring casual cotton tees, patchwork jeans, ankle length skinnies, and bold graphic prints. See the full collection here.


Images via Fashion Gone Rogue.

See some of our favorite snaps from the collaboration lookbook below:

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—DT Staff

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Posted Apr 18 2014 in Denim Fashion » Lookbooks

Erin Wasson For Madewell Denim Spring

It-girl Erin Wasson looks amazing in the latest campaign from Madewell, featuring spring styles we’re coveting hard.  Fashion Gone Rogue reports:

“American model Erin Wasson lands the spring-summer 2014 campaign from Madewell, looking the very picture of casual elegance in the shoot photographed on location in the island nation of Malta. Benny Horne captures the blonde beauty in the brand’s denim-rooted designs with a laid-back attitude. Erin also brought her bohemian style to Free People’s March catalogue where she got “married” in a Las Vegas style wedding.”


See the full campaign below—images via Fashion Gone Rogue.

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—DT Staff

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Posted Apr 07 2014 in Denim Fashion » Lookbooks

Frida Gustavsson’s Preppy Fall Style Has Us Swooning

A well dressed gal knows how to balance. A dramatic evening blazer with an a-line denim skirt may not sound incredibly fashion forward, but when that skirt has oversized white buttons running down the center and you add a chic pair of faux-animal skin shoes, that’s another story. Swedish model Frida Gustavsson proves over and over that she knows exactly how to play the notes of a mix-and-match outfit, and she’s perfected the aura of preppy-chic in these ensembles below.


The best part? We’ve broken them down so you can wear them too. You’re welcome!

Frida Gustavsson's Preppy Fall Style

Image via Stockholm Street Style.

Outfit breakdown:

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1. Free People Vintage Snap Front Denim Skirt ($98) – buy it at Free People.

2. CP Shades White Tory Beach Cover Up ($165) – buy it at Les Pomettes.

3. Calvin Klein Collection Cotton-Blend Blazer ($239—80% Off!) – buy it at The Outnet.

4. GUCCI Guilty Plate Side Logo Sunglasses ($390) – buy it at Flannels.

5. Madewell Perfect Leather Belt ($48) – buy it at Madewell.

In the second look, Frida mixes a bright peach sweater and boyfriend jeans (totally casual) with three important elements that glam it up: the statement necklace, the studded clutch, and the dreamy hair-do.

Frida Gustavsson's Preppy Fall Style

Image via Stockholm Street Style.

Outfit Breakdown:

denim-skirt-style-Frida-Gustavsson-31. A.P.C. Wool and cashmere-blend sweater ($345) – buy it at Net-A-Porter.

2. CURRENT/ELLIOTT The Boyfriend high-rise jeans ($90) – buy it at The Outnet.

3. Topshop Premium Mega-tribal collar ($90) – buy it at Topshop.

4. Valentino Envelope Clutch ($1192) – buy it at Far Fetch.

5. Tahari Veronica Suede Flat ($59.95) – buy it at DSW.

—Michelle Christina Larsen

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Posted Oct 10 2011 in Denim Fashion » How to Wear It

Street Style: 6 Denim Looks We Loved From Outside Milk Studios

It’s the last day of NYFW! We’re celebrating by style stalking around Milk Studios and showing you some of our favorite looks from stylish-passer’s by. From models-off-duty in cut-off shorts with exposed pockets to show attendees in high-contrast cuffed bottoms and denim workshirts, the trend here is clear. Denim, denim, denim! And as the days of wearing short-shorts sans-tights come to an end, people are getting the most mileage out of their favorites. We snapped some of the best styles running around the streets yesterday and we brought ’em to you. Get inspired by some of the looks below!


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—Photos & post by Michelle Christina Larsen

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Posted Sep 15 2011 in Denim Fashion » Street Style Watch
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