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American Eagle Debuts ‘Live Your Life’ Campaign, Features Non-Models


As Denim Therapy previously reported, American Eagle has embarked on a summer-long campaign which features 15 people from all walks of life, from athletes to students to graphic designers. The campaign debuted with actress Shay Mitchell (“Pretty Little Liars”), wearing the Skinny Kick jean. The denim campaign “is about positioning the customer at the epicenter of the brand, celebrating individual style through unique, real people and how they express themselves in their American Eagle jeans.” The campaign marks the first time the brand has ever departed from showcasing traditional models in their ads. View the gallery for all the looks.


The full American Eagle Outfitters “Live Your Life” campaign includes:

Aaron Bergantz – General Contractor from San Luis Obispo, CA, shows off the Bootcut jean.

Angel Taylor – Artist/Musician from Los Angeles, CA, shows off the Favorite Boyfriend jean.

Chase Wilson – Surfer from Newport Beach, CA, shows off the Original Straight jean.

Cleo – Student from Washington, D.C., shows off the Jegging.

Dez Duron – Singer/Songwriter from Shreveport, LA, shows off the Slim Straight jean.

Frankie Ball Jr. – Artist from Los Angeles, CA, shows off the Skinny jean.

Genevieve Rokero – Surfer from Kailua, HI, shows off the Slim Boot jean.

Jasmine Snow – Magazine Accessories Editor from Ocean City, NJ, shows off the Artist jean.

Julie Sariñana – Fashion Blogger living in Los Angeles, CA, shows off the Super Skinny jean.

Len Burton – Stylist from Nashville, TN, shows off the Original Boot jean.

Romina Puga – Student from Miami, FL, shows off the Skinny jean.

Sammy Prahalis – Professional Basketball Player from Dix Hills, NY, shows off the Straight jean.

Sandy Ley – Graphic Designer from San Francisco, CA, shows off the Original Boot jean.

Shay Mitchell – Actress from Mississauga, Ontario, CA, shows off the Skinny Kick jean.

Ty Foster – Actor/Musician from Granite Bay, CA, shows off the Relaxed jean.


For more information, go to American Eagle online.

 
 

—Kathy Ng Hassan

 

 

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Posted Jun 26 2012 in Campaigns » Denim News
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