Genetic Denim is the embodiment of well crafted and innovative denim made with the finest materials. Genetic is the leading denim line recognized for having the softest fabrics in the market and for offering the most flattering fits. Denim Therapy had the exclusive opportunity to learn all about Genetic Denim from the designer first hand- Read on… And see how true it is.
DT: How does Genetic denim differentiate from any other denim brand?
GD: Our point of differentiation from all other brands is our fabrics. We are recognized in the industry as having the softest hand feel coupled with amazing fit and recovery in our jeans. I take a lot of pride in choosing my fabrics and I travel to the 4 corners of the earth trying find and develop new fabrics and techniques that set us apart from everyone else. I recently realized that majority of celebs wear our jeans while they travel. We have tons of celebrities photographed at the airport which is indicative of who we are as a brand and what we stand for. Jeans that have amazing handfeel, great recovery, and a great fit, so much so that these girls wear them on flights and the jean holds its shape and molds to a women’s silhouette after a 6 hour flight to NY.
DT: How do you recommend wearing denim?
GD: The beauty of denim is its versatility. I love designing jean’s that can be worn casually during the day, and that can transform into a night out on the town by just changing your top and shoes.
DT: What are some of the best men/womens genetic denim styles? Fits? Washes? How do you like for them to be worn?
GD: Best men’s styles are The Maverick, our buttonfly straight leg, and The Slater (relaxed fit) I like the Mavericks to be worn with vintage boots and a button down and, I like The Slater to be worn cuffed with chuck taylors and a cashmere sweatshirt. Best women’s styles are The Shane, our cigarette, The Cypress a slim bell, The Fever our mid rise flare, The Burke our wideleg trouser, and The Raquel mid rise crop cigarette. I like the cigarettes to be worn with boots and a vintage t shirt. I like the widelegs to be worn with hi heels a tailored button down tucked in with a blazer, and the flares to be worn with gladiator sandals and a loose bohemian tunic.
DT: Where do you see the future trends for denim headed (skinny, wide, jeggings etc.)?
GD: I see it going towards more chambray shirts, wide leg trouser and flares. 70’s influenced clean coupled with extremely textured fabrics.
DT: Have you expanded your collection to include any non denim pieces as the industry is leaning towards more comfort? Or perhaps there is a specific denim fabric that allows for amazing comfort?
GD: Since I love fabrics, we have a few non denim categories that still stays true to our DNA, which is amazingly soft with amazing drape, fit and hand feel.
DT: Do you have any favorite go to denim shops? Will genetic be opening their own boutique?
GD: I have a few but I’d rather not say. I can tell you in private.
DT: Can you tell us a bit about your collaboration series?
GD: Yes, I started a collaboration series call Genetic Visionaries. I am planning on doing a series of collaborations with people that I feel are true visionaries in their respective industries. My inaugural capsule collection is in partnership with Nevena Borrisova, who owns the store Curve in LA, NY, and Miami. We collaborated for Holiday 2010, which consists of 6 pieces inspired by the 70’s in pale washes and lighter fabrics. The 1st series with Nevena hits stores December 15th, Im really excited to see the response. Genetic Visionaries is going to be an ongoing project, which I am really excited about, so stay tuned for future installments!
DT: Any (exclusive) insight into genetic denims next season? What can we expect?
GD: Next season you can expect an entirely new Genetic Denim. We have completely given the brand a facelift with new logo, font and designs. You can expect a lot more sophisticated and modern silhouettes.
DT: What is your design inspiration? How do you keep at it year after year?
GD: I love to travel and roam the streets and look at people. For me fashion starts on the streets and works its way up to fashion houses. A few bottles of wine, a nice candle and Ray Lamontagne playing in the background, my photographs from a day in the streets and I can just about create anything.
DT: Favorite celebrities/muses?
GD: The Bond Girls.
DT: Why is gentic denim called genetic? How did it all begin?
GD:I spent a year traveling across the US and speaking to over 20,000 women about fit, wash, fabric, and details of jeans. I held sample sales across the country selling premium jeans to understand what women want in a pair of jeans. After that year I had compiled enough information to understand the void in the marketplace and I started Genetic Denim. Its called Genetic Denim because your genetic composition is what makes you unique in this world. Its about the person that wears our jeans, not the other way.
To shop styles or learn more about Genetic Denim visit their website.
— Jackie Racer
Tags: 70's style, bond girls, burke, curve, cypress, fever, Genetic Denim, genetic visionaries, la, miami, nevena borrisova, ny, raquel, ray lamontagne, shane, slater, the maverick